This award recognises how on-going strategic communications, or a significant public relations project, has engaged internal stakeholders such as managers, employees, trade unions etc. to promote corporate objectives, whether in the public or the private sector.
- Royal Mail
Royal Mail Employee Share Offer
The judges were impressed with the clear link between the communication activity and a business critical decision. This Royal Mail internal communications campaign reacted to an often rapidly changing external environment. Starting from a low employee engagement position this campaign built on learning from previous projects and using a variety of channels and tools, a diverse, offline and nationally dispersed workforce had to see the benefits of the privatisation. The Royal Mail Internal Communications team were able to demonstrate that their campaign had made a massive difference in what was one of the most difficult engagement environments to imagine.
Case study (PDF format, opens in a new window)
- AstraZeneca / Ruder Finn UK
50,000 voices coming together as one
- Department for Work and Pensions
DWP Welfare Reform Phase 1
- Knightstone Housing and Halo Media
Doing things differently
- Lloyds Banking Group
Lloyds Bank Revitalisation
- scarlettabbott with RSPB
Saving Nature through employee engagement at RSPB