Full results

Full results for the 2015 Excellence Awards, split by category. A PDF eBook of case studies is also available.

1. Corporate and Business Communications Campaign

This award recognises the best business or trade campaign which has delivered business objectives through the use of public relations.

Winner

  • Lansons
    Lansons for The Co-operative Bank: "Stabilisation and fightback"

    Lansons were part of the team that helped save the Co-operative Bank. They helped defend and enhance their reputation in one of the biggest corporate stories of 2014. They focused on a turnaround story to help regain trust and defended the business against high levels of media and public scrutiny. The judges felt this presented a comprehensive case study in corporate reputation management.

    Case study
    (PDF format, opens in a new window)

Finalists

  • Astellas Pharma EMEA
    2015 Astellas Innovation Debate
  • Cohn & Wolfe
    Scottish Widows: Centre for the Modern Family Putting Family at the Heart of Finance
  • MRM / Lancashire County Cricket Club
    Launch of the Lancashire County Cricket Club Cricket Bond
  • onechocolate communications
    Igniting a canned craft beer trend in the UK
  • Translink
    Translink Life's Better

2. Internal Communications Campaign

This award recognises the successful engagement of internal stakeholders through ongoing strategic relations to promote organisational objectives, whether in the public or the private sector.

Winner

  • Aircraft Carrier Alliance
    One team delivering the nation's flagships

    This campaign delivered on a business need to create a strong sense of one team across four separate organisations. This was achieved across multiple sites through an exceptional integrated employee engagement campaign. The team cultivated and developed a sense of pride and ownership that will have lasting business impact and will be critical to the future success of the Alliance. The entry included strong measurement and evaluation that showed increases in both engagement and operational productivity.

    Case study (PDF format, opens in a new window)

Finalists

  • Aviva with scarlettabbott
    The Big Koru Conversation
  • Cisco
    Our People Deal
  • HEINEKEN
    Act for Addaction
  • Lowell Group
    Lowell's FAIR Journey
  • Synergy Creative
    Engaging employees with a new vision, values and strategy

3. Consumer Relations Campaign

This award recognises a successful public relations campaign which supports the marketing of consumer products or services in all industries.

Winner

  • Tin Man
    The 'Real' Apple Store at Borough Market

    This was a great use of a modest PR budget to position Borough Market, celebrating its 1,000th birthday as a modern, relevant destination. The campaign delivered consumers to the market on the day via media relations and experiential activity which was implemented in a short space of time. A great creative idea – aligning a 1,000 year old brand with a modern design icon. A dramatic backdrop of 1,000 British apples provided an eye-catching sight for visitors and a striking image for the media. As a result of this campaign, the client is putting PR at the heart of their communications strategy.

    Case study
    (PDF format, opens in a new window)

Finalists

  • Atomic
    Having a #GreatWeekend with Budget
  • Barclaycard and Hope&Glory
    "Smart Ass"
  • Clarion Communications
    Aunt Bessie's chicken v beef in the battle of the batter
  • Manifest London
    Hello My Name is Vladimir
  • Shackleton PR
    77 Diamonds: Diamond in the Sky

4. Public Sector Campaign

This award recognises the successful use of public relations by a public sector organisation, as well as public relations consultancies working in partnership with them.

Winner

  • Kirklees Council
    Domestic Abuse Awareness: It's Never OK

    Kirklees Council shone due to their brave and bold approach, excellent delivery and, ultimately, achieving the impressive outcome of changing lives. This is a really difficult issue but the team handled it sensitively, intelligently, and with a strong, well-researched focus on their local communities.

    Case study
    (PDF format, opens in a new window)

Finalists

  • Borders Railway (Grayling Scotland)
    New tracks, new journeys, new beginnings
  • City of Lincoln Council
    Say No To High Cost Borrowing Campaign
  • London Legacy Development Corporation
    The opening of Queen Elizabeth Olympic Park
  • TMP
    Coventry City Council Recruitment of Social Workers Campaign
  • Yorkshire's local authorities
    Yorkshire's Tour de France Grand Depart

5. Corporate Social Responsibility Campaign

This award recognises a successful campaign or strategy designed to communicate corporate responsibility.

Winner

  • Cow
    MORE TH>N Return of the Green Cross Code Man

    Cow and MORE TH>N's campaign combined creative thinking with audience insight and excellent planning to achieve tangible results, as part of a long-term commitment to road safety. They built upon an established relationship with BRAKE, the organisers of Road Safety Week, and generated insight which led them to identify pedestrians as a target for communications. This turned the traditional approach taken by motor insurers on its head. They generated a strong news angle for media and developed a creative approach based on nostalgia, which directly engaged a key demographic of adults over 40 in a compelling and clever way. Working alongside the original Green Cross Code Man was a flash of brilliance.

    Case study (PDF format, opens in a new window)

Finalists

  • Barclays and Hope&Glory
    Landing the Eagles in the Media
  • IKEA and Hope&Glory
    Happy Ending Fairytales
  • M&C Saatchi PR
    Ocado: Britain's Next Top Supplier
  • TVC Group
    Tesco: Eat Happy
  • Vodafone Group
    Vodafone Foundation: Connected Women

6. Diversity and Inclusion in Communications Campaign

This award recognises the communications or PR campaign which has most successfully identified, targeted and reached diverse audiences.

Winner

  • HSBC
    HSBC Ability Stories

    HSBC demonstrated a systematic approach to the campaign which recognised their diverse global operations and the need for a flexible and differentiated approach meeting business objectives. As part of this, they acknowledged and addressed the importance of diverse internal stakeholder engagement. Barriers to communication, whether cultural or issues of accessibility, were clearly identified and managed in the implementation and delivery of the campaign. A storytelling platform with compelling personal stories has created demonstrable impact.

    Case study (PDF format, opens in a new window)

Finalists

  • Clarion Communications
    Pride London's #FreedomTo Campaign
  • Purplefish
    Launch of Represent - Promoting Change for the Future and Building an Inclusive Creative Sector

7. Public Affairs Campaign

This award recognises a successful public affairs campaign designed to inform or change public policy, or to influence the legislative process.

Winner

  • Cancer Research UK
    Campaign for plain, standard packaging of tobacco products

    Cancer Research UK was successful in its campaign for plain packaging of tobacco products, to be introduced in May 2016. This integrated campaign – underpinned by international research - involved 'Cancer Campaign Ambassadors', Cancer Research UK's most successful-ever video content, mock-up packs adorned with children's names, and constituency briefings/visits. Cancer Research UK worked closely with Action on Smoking & Health (ASH) and within the Smokefree Action Coalition (SFAC) to produce a highly effective campaign.

    Case study (PDF format, opens in a new window)

Finalists

  • Freshwater and the League Against Cruel Sports
    #WhatTheFox?
  • ICG (Insight Consulting Group) in Partnership with Camden Town Unlimited
    Securing Camden's Future
  • R3
    Personal insolvency solutions for 21st century debt
  • Westbourne Communications
    Justice Delayed Justice Denied

8. Not-for-Profit Campaign

This award recognises the most effective public relations work by a charitable or Not-for-Profit organisation in any sector, as well as public relations consultancies working in partnership with them.

Winner

  • Cow
    Send a Cow: The Most Important Meal of Their Lives

    On a ludicrously tight budget, huge personal commitment from the team at Cow delivered a well-researched, creative and positive PR campaign, true to the values and cause of Send a Cow. With a sound strategic approach and effective tactical implementation, particularly through social media, they more than delivered against their targets in relation to reach and funds raised; at the same time gaining high praise from government for impact and cut through. Bold in using accurate historical sources; imaginative in sourcing and producing amazing images; the asset they created had an immediate impact in the social space and will be a lasting benefit for the charity.

    Case study (PDF format, opens in a new window)

Finalists

  • Alder Hey Children's Charity
    The Land of Remarkable People
  • Surname & Surname
    Dogs Trust - Microchipping Campaign
  • Tin Man
    The 'Real' Apple Store at Borough Market
  • Unity
    Swing The Vote by Unity for vInspired
  • WaterAid
    World Toilet Day: It's No Joke!

9. Healthcare Campaign

This award recognises a successful public relations campaign in support of a healthcare issue, product, service or initiative, including animal healthcare.

Winner

  • St John Ambulance
    The Chokeables

    The judges were particularly impressed with the level of research and planning which went into 'The Chokeables' campaign. St John Ambulance recognised that children under five choking was a major solvable problem and created a campaign across multiple channels targeted at training parents to save their baby from choking. The short online video with a simple educational message to demonstrate the lifesaving technique and a strong call to action to share with others lead to a very high engagement level and an outstanding real world impact. The campaign was also strongly aligned with St John Ambulance's business objectives and has left a lasting legacy.

    Case study (PDF format, opens in a new window)

Finalists

  • AXON Communications
    Make Sense Campaign 2014
  • British Heart Foundation
    Nation of Lifesavers
  • Cohn & Wolfe / Boehringer Ingelheim
    Think. Act. Breathe. - Step out of the shadow of asthma
  • JPR
    Launching the Firefly Upsee
  • Southern Health and Social Care Trust
    Look After Your Lungs

10. Integrated Campaign

This award recognises a successful public relations campaign demonstrating the use of a range of marketing tactics, such as broadcast media (radio and/or TV), and/or advertising, direct mail, etc. to achieve its objectives.

Winner

  • iris
    Launch of Robinsons SQUASH'D

    Whilst the concept of creating a portable capsule of squash was a revolutionary idea, it would never have gained such traction so quickly without a high-impact integrated marketing and communications effort. Using a 'hero' piece of content in zero gravity, followed by both concerted traditional media relations and engaging YouTube influencers, iris and Robinsons concluded the launch phase within just twelve weeks. The judges were particularly impressed with the speed to market and concentrated commercial impact of the campaign.

    Case study (PDF format, opens in a new window)

Finalists

  • ICG (Insight Consulting Group) in Partnership with Camden Town Unlimited
    Trainline Dot Gone
  • SSAFA
    SSAFA's World War One commemoration 'Pack Up Your Troubles'
  • St John Ambulance
    The Chokeables
  • Transport for London
    Travel Behaviour Changes for Tour de France – Stage 3, Monday 7 July 2014
  • Unity
    The Look To Die For? Unity for Liverpool City Council

11. Global Public Relations Campaign

This award recognises a strategic public relations campaign in more than one country, either based in the UK or originating overseas.

Winner

  • Vodafone Group supported by Golden Goose PR
    The 30th Anniversary of the UK's First Mobile Phone Call

    The close co-operation between the in-house and agency teams took what could have been a dry, corporate announcement and created a brand moment. Huge amounts of preparation – from tracking phones on eBay and locating employees – lots of investigative research and global planning went into this campaign. The team gave global legs and modern relevance to a 30 year old, UK-centric anniversary. Although the project originated in the PR team, it was turned into a multidisciplinary campaign that encompassed experiential, social and traditional PR. The team worked within the confines of a small budget and internal scepticism to change the way Vodafone views brand campaigns.

    Case study (PDF format, opens in a new window)

Finalists

  • Atomic
    Having a #GreatWeekend with Budget
  • BT Global Services
    The Art of Connecting Global Business
  • MSLGROUP
    Always #LikeAGirl
  • Smarts Communicate
    Bushmills Live
  • Stein IAS
    Trelleborg Marine Systems - The Performance People

12. Issues or Crisis Management

This award recognises effective communication in an issues or crisis management context.

Winner

  • Department of Health, NHS England, Public Health England and The Royal Free Hospital
    Ebola Health Communications

    This entry was selected as the defining health story of 2014 which demonstrated partnership and collaboration on a significant scale. It reflected the coordination and management of a broad, multi stakeholder community in dealing with a complex and very dynamic issue. As a result of the issues management, the public sentiment towards Ebola in the UK was significantly shifted, with clearly measurable outcomes supported statistically. The team demonstrated a clear strategy with well selected tactics in developing the approach, well prepared and trained/exercised teams which resulted in an excellent example of how to manage such an issue.

    Case study (PDF format, opens in a new window)

Finalists

  • DFID
    Communicating the UK Government's response to the Ebola crisis in Sierra Leone
  • Lansons
    Lansons for The Co-operative Bank: "Stabilisation and fightback"
  • PLMR
    Seizing the media narrative in response to BBC Panorama
  • Red Consultancy
    Where Is Your Line?
  • Vodafone Group
    Vodafone Law Enforcement Disclosure Report

13. Automotive Campaign

This award recognises a campaign designed to promote an automotive product, service or initiative to its stakeholders through the use of public relations.

Winner

  • Frank PR
    Hotel VW California

    VW Commercial Vehicles challenged its PR team to deliver a way of celebrating the rebirth of the iconic California campervan. This campaign was an innovative, PR-led activity which demonstrated a thorough understanding of the client's brand, the product and the challenges faced by the business. The campaign tied together a number of different elements which engaged the target audience and took the brand into new media environments. This campaign stood out for the judges as it made a hero of the VW California Campervan without relying on third party ambassadors or partners to deliver tangible business benefits.

    Case study (PDF format, opens in a new window)

Finalists

  • Brazil
    INDEPENDENT WITNESS: Revolutionising the insurance industry
  • HPS Group
    Bridgestone Presents: MotoGP Club 46 - meet the ultimate MotoGP champion
  • iris
    MINI Frontiers
  • Performance Communications
    Citroën #ParkingHero: Bringing parking skills to life with Arsenal FC
  • Tin Man
    Unlock Christmas with Avis

14. Low Budget Campaign

This award recognises a successful public relations campaign with a budget of less than £10,000.

Winner

  • HTC and Hope&Glory
    #phonies

    This campaign captured a moment in time with a genuine understanding of the target audience and their needs and drivers. A strong, strategic and fun approach in a highly competitive market place, it caught the attention of both the media and the public and demonstrates that the simplest ideas are sometimes the best. A great example of an effective integrated communications campaign.

    Case study (PDF format, opens in a new window)

Finalists

  • BOTTLE
    BOTTLE launches beauty on a budget for Poundland
  • British Gas
    Beat The Meter Cheater
  • Cherish PR
    Go Crowdfund Britain
  • Good Relations
    B&Q: Dominating the headlines with Fifty Shades of Grey
  • Shackleton PR
    77 Diamonds: Diamond in the Sky

15. STEM Campaign

This award recognises a successful public relations campaign or project undertaken by or on behalf of a company operating specifically in the science, technology, engineering or mathematics sectors.

Winner

  • Proof Communication
    Helping the Solar Cloth Company shine with £1 million crowdfunding success

    The judges were impressed with Proof Communication's ability to quickly grasp details of the product and the needs of the business. With a traditional media focused campaign, Proof were able to reach the desired audience, secure high-impact media coverage and drive rapid investment in the technology via a CrowdCube campaign. This campaign firmly demonstrates Proof's success in three traditionally difficult areas of PR: translating complex technical subject material, success in the overpopulated crowd funding community and demonstrating the ROI of PR.

    Case study (PDF format, opens in a new window)

Finalists

  • Albion Drive
    Launch of the Space: Hack the Space
  • Barclaycard and Hope&Glory PR
    Hands, Sands and Wristbands
  • Kaizo and Elsevier
    From Labs to Lives'; engaging a new generation in science
  • Pagefield
    Lunar Mission One
  • Queen Margaret University
    Recipe for Success

16. Arts, Culture or Sport Campaign

This award recognises a successful public relations campaign or project undertaken by or on behalf of a company operating specifically in the arts, culture or sport sectors.

Winner

  • The British Library
    Bringing together the four original surviving Magna Carta manuscripts

    With significant obstacles both in-house and externally, and by using strong stakeholder engagement and persuasion, the team at The British Library were able to implement an innovative and multi-channelled approach. The approach was also notable for reselling existing collateral to access a broader global audience, and achieving the significant feat of bringing the four original Magna Carta manuscripts together. This integrated strategy meant they were able to surpass their immediate business objectives, allowing them to achieve the highest number of pre-booking sales in history - an incredibly impressive feat considering the minimal resources available. The positive legacy of this campaign can already be seen, both in terms of perceptions of the Magna Carta, the various institutions associated with it and a more positive attitude amongst the public towards history in general.

    Case study (PDF format, opens in a new window)

Finalists

  • Bell Pottinger
    Inala - launching a brand new international dance production
  • Good Relations
    Invictus Games – building support for our 'wounded warriors'
  • PHA Media
    Mast Walk Campaign
  • Speed Communications
    The Lucozade Sport Conditions Zone
  • Working Word & National Trust Wales
    Special Places 2014

17. Best Use of Media Relations

This award recognises the successful use of media relations in a wider public relations context that captures the imagination and meets client and/or campaign objectives.

Winner

  • Unity
    #FollowTheFairies. Unity and Marks & Spencer (M&S)

    With an extremely short lead time, Unity came up with a very creative campaign which captured the imagination of the media and the public. They stood out due to their innovative and brave ideas. Although this was for a household brand, Unity cleverly kept this from the public and the media at the beginning of the campaign which meant they were reliant on the impact of their creative delivery with a strong mix of traditional tactics and rich digital content.

    Case study (PDF format, opens in a new window)

Finalists

  • Brands2Life
    Making Royal Ascot the front runner
  • onechocolate communications
    PLAYMOBIL: 40 Years Young
  • Shackleton PR
    77 Diamonds: Diamond in the Sky
  • Smarts Communicate
    Bushmills Live
  • Story PR
    Making waves in the media to break new ground in whisky PR

18. Best Use of Digital

This award recognises a successful public relations campaign or a one-off project delivering public relations objectives that make imaginative use of digital media.

Winner

  • Unity
    #FollowTheFairies. Unity and Marks & Spencer (M&S)

    Unity delivered across all aspects despite a challenging brief with respect to timescales, having one month to make significant noise at a highly competitive time of year for the sector ahead of an advert being shown, and all whilst a cute penguin was doing the rounds! They impressed the judges by combining digital, such as geo-tagged keywords to identify people, with street teams delivering the random acts of magical kindness, whilst keeping it all under wraps. Having independent research to measure the campaign's impressive effectiveness also scored well and overall, the judges felt this entry delivered the award winning wow factor for implementing an integrated digital-led strategy.

    Case study (PDF format, opens in a new window)

Finalists

  • Branded3
    Transform: Brits, Boobs & Botox
  • Dynamo
    The Sweetest Mistake - Bathroomsweets.com
  • Mischief PR
    Farage Swings For Europe
  • St John Ambulance
    The Chokeables
  • Unity
    Swing The Vote by Unity for vInspired

19. Best Use of Social Media

This award recognises the imaginative use of social media in pursuit of public relations objectives, either in a standalone project or within a wider campaign.

Winner

  • MSLGROUP
    Always #LikeAGirl

    Sometimes a hashtag can be an afterthought to a wider campaign but that wasn't the case here. MSLGROUP used sophisticated insights to aid a creative process which was able to encapsulate 30 years of Always' brand purpose in a simple, sassy line, turning a well-worn pejorative on its head. A global message was managed seamlessly across continents, with organic support coming from everyone from dads to the First Lady of the United States, Michelle Obama. The campaign created an empowering call to action which has potential to become a movement not just for the target audience, but for generations of women.

    Case study (PDF format, opens in a new window)

Finalists

  • Chester Zoo
    Our Zoo
  • Cow
    #ThePussycatRiot: Cats Against Internet Censorship
  • Diabetes UK
    Diabetes Week 2014: i Can
  • Fever
    Face Fusion Challenge
  • Ketchum
    Gift Whisperer

20. Best Publication

This award recognises a publication aimed at either an organisation's external audience or internal stakeholders to meet specific public relations objectives as a one-off project or as part of a wider engagement campaign.

Winner

  • Royal Bank of Scotland and beetroot
    Outside>In

    The Royal Bank of Scotland has faced a difficult few years with reputational problems both internally and externally. They have worked with beetroot to identify solutions for their internal communications by creating a magazine which focuses on the people of their organisation, rather than the strategic messages. This publication positively focused on staff, whilst not avoiding the bigger 'elephant in the room' issues, in a well-designed, easily accessible way. The judges felt that this was a great example of how to use a publication to turn around internal problems in a positive manner.

    Case study (PDF format, opens in a new window)

Finalists

  • Compass Group UK & Ireland
    encompass
  • Cow & Visit York
    Smell York: The UK's First Scented Travel Guidebook
  • Hanover Communications/Napp Pharmaceuticals
    See Change: Think Pain Pain in people with dementia - a silent tragedy
  • NEST
    NEST insight 2014
  • University of Derby
    Inspire, Innovate, Impact - The University of Derby Magazine

21. Best Event

This award recognises a successful live event organised either in support of public relations objectives or as part of a wider public relations campaign.

Winner

  • 3 Monkeys Communications
    The Jacob's #SnackHappy Savoury Ice Cream Parlour

    Based on solid insight and a clear understanding of the business objectives of the client, this well-researched campaign and the specific event at the heart of it was a deserving winner. Understanding the brands within the brand and how to position them all within a single campaign was a difficult brief which was tackled in a brave and creative way. Persuading the client to take the leap, join the team and bringing them on a journey has proved to be an award winning formula, generating sound results for the business.

    Case study (PDF format, opens in a new window)

Finalists

  • Hope&Glory
    O2 Eureka! Gallery
  • PDSA
    PDSA Dickin Medal presentation to 'Warrior'
  • Tin Man
    1,000 kisses light up Borough Market
  • Tin Man
    The 'Real' Apple Store at Borough Market
  • TVC Group & Eurostar
    Twenty Years of Eurostar

22. Outstanding Young Communicator

This award recognises the achievements, performance and excellent work of young professionals in the industry who are making a valuable contribution to the organisations they work for and showing considerable promise as future leaders.

Winner

  • Valentina Kristensen MCIPR
    Lansons

    Valentina is a courageous and confident PR professional who has clearly achieved a lot in a short space of time. She is an authentic leader with a business-orientated and strategic approach. Valentina is passionate about people and pushing the boundaries, demonstrated by, for example, establishing the International Exchange programme at Lansons. She stands out for her drive; she is committed to improving herself and her team and goes the extra mile to connect and inspire those around her. The results show that Valentina makes an impact both within her role and in the wider PR and media community. She is a great ambassador for the profession and is definitely one to watch for the future.

    Case study (PDF format, opens in a new window)

Finalists

  • Gemma Bell MCIPR
    Diageo
  • Jenna Henshaw MCIPR
    Transport for London
  • Lucy Willatt MCIPR
    The PR Office
  • Matt Dunn MCIPR
    Alder Hey Children's Charity
  • Stuart Mackenzie MCIPR
    VisitScotland

23. Outstanding Independent Practitioner

This award recognises the achievements, performance and excellent work of an independent public relations practitioner over the past three years.

Winner

  • Samantha Livingstone MCIPR
    Rumour Mill PR

    Samantha showed herself to be both passionate and pragmatic. She has a clear business strategy, defined outcomes and a rigorous approach to measurement. Samantha has a clear commitment to building both formal and informal networks across the business community, as well as an ongoing commitment to mentor and develop herself and others. She's a great example of everything an independent practitioner should be.

    Case study (PDF format, opens in a new window)

Finalists

  • Charlotte Rowland MCIPR
    Ottobock
  • Chris Love FCIPR
    Love PR
  • Hilary Berg MCIPR
    Hilary Berg Consulting
  • Karen Tippett-Lehane MCIPR
    TippettPR
  • Stuart Bruce FCIPR
    Stuart Bruce Associates

24. CIPR IoD Public Relations Director of the Year

This award recognises the entrant who best demonstrates effectiveness of managing and safeguarding the reputation of their organisation, either in times of crisis or a longer term reputational initiative.

Winner

  • Bridget Aherne MCIPR
    Nottinghamshire Fire and Rescue Service

    Bridget was able to influence the internal fire service Corporate Management Board as well as the more political Fire Authority Board to move communications and public relations from a tactical to a strategic platform. She gave strong examples to evidence the difference she had made ensuring consistently high standards of professionalism. She has helped the organisation to move from being inwardly focused to consulting more widely with the communities it serves and embracing proactive, engaging communications to win public support. She is a dynamic, hard working, articulate professional who is a credit to our industry.

    Case study (PDF format, opens in a new window)

Finalists

  • Barbara Clark MCIPR
    VisitScotland
  • Ella Minty MCIPR
    Independent Practitioner

25. Outstanding In-House Public Relations Team

This award recognises the achievements, performance and excellent work of an in-house public relations team over the past three years.

Winner

  • Alder Hey Children's NHS Foundation Trust

    Alder Hey have done a terrific job in a short space of time in developing one voice and one brand in a challenging environment. The team showed a clear link between PR activity and ROI, awareness and fundraising. They have achieved national brand recognition, demonstrating innovation and learning with major retail partners. They showed innovation by bringing best practice to their own organisation, influencing their board. The team has built a digital strategy from scratch in two years, from not having a website to having a well-developed, integrated social media strategy that has driven huge donations and clear results. They showed an obvious energy, pride and passion in the work they do and operate well as one unit, including investing in their own development. Alder Hey clearly use PR to boost staff morale, creating a strong link between the work of the team and internal communications. The team fizzed with ideas and have quickly built PR excellence into their organisation.

    Case study (PDF format, opens in a new window)

Finalists

  • Diabetes UK
  • The City of Edinburgh Council
  • VisitScotland
  • Vodafone Group
  • Western Power Distribution

26. Outstanding Small Public Relations Consultancy

This award recognises the achievements, performance and excellent work over the past three years of a small consultancy - one with an annual PR fee income of less than £1 million.

Winner

  • Popcorn PR

    Launched in 2012, fast growing consumer lifestyle agency Popcorn PR has attracted a clutch of big brands including Greene King and Weightwatchers. Founder Louise Lloyd started with no external funding and has a bold vision for the agency, recruiting senior talent and moving to new premises with space for 50 people. Popcorn's emotionally intelligent and creative campaigns for The Perfume Shop, highlighting the link between smell and memory, led to increased sales and adoption globally. An organisation to watch and a role model for the industry.

    Case study (PDF format, opens in a new window)

Finalists

  • Cultural Communications
  • Genesis PR
  • Jargon PR
  • Smoking Gun PR
  • Tin Man

27. Outstanding Mid-Sized Public Relations Consultancy

This award recognises the achievements, performance and excellent work over the past three years of a mid-sized consultancy – one with an annual PR fee income of between £1 million and £5 million.

Winner

  • Man Bites Dog

    Man Bites Dog have achieved impressive year-on-year revenue and profit growth. Their vision is about delivering "commercial creativity" for their B2B clients, encouraging them to become thought leaders in their markets, grabbing the imagination of client employees and delivering measurable sales impacts. They have also invested in their staff's diverse skills base; empowering and mentoring them to be "mini entrepreneurs" and develop new business opportunities in new interest areas, while staff may also build expertise in complementary disciplines which support client needs.

    Case study (PDF format, opens in a new window)

Finalists

  • Citypress
  • Harvard
  • M&C Saatchi PR
  • Stripe Communications
  • Tangerine

28. Outstanding Large Public Relations Consultancy

This award recognises the achievements, performance and excellent work over the past three years of a large consultancy – one with an annual PR fee income of over £5 million.

Winner

  • Hotwire

    Hotwire is a flag bearer for the new world of PR with insights and planning at the heart of its decision making for its work across paid, earned, shared and owned media. Their strong employee focus is demonstrated through investment into staff through the super manager programme, boot camp, secondments and more. They also invest in tools such as the in-house developed social data analytics platform, Listening Post. This UK based business is exporting its successful formula around the world, generating increasing revenue operations in overseas markets.

    Case study (PDF format, opens in a new window)

Finalists

  • Brands2Life
  • Lansons
  • Pegasus

Outstanding Public Relations Consultancy

Award for Outstanding Public Relations Consultancy, chosen from the winners of categories 26-28.

Winner

  • Popcorn PR

    Popcorn is a bright and fresh new star that has popped into the PR world. The judges were impressed with their commitment to training and development, including internships for PR students that has led to permanent hires. 100% client retention is impressive, but what sets them apart from more established agencies is their creativity, sensitivity and zest. Bringing together The Perfume Shop with Alzheimer's Research UK not only tapped in to the deeply emotive connection between perfume and memory, but delivered lasting impact for both the charity and their client on a small budget. One to watch!

    Case study (PDF format, opens in a new window)