Full Results 2016

We're thrilled to announce the results of the CIPR Excellence Awards 2016. Click on the links below to view the wining entries.

Winners are selected based on both the 1,000 word entries and the panel interviews.

1. Corporate and Business Communications Campaign

This award recognises the best business or trade campaign which has delivered business objectives through the use of public relations.

Winner:

  • CYBG
    Introducing the UK's largest Challenger Bank

    When National Australia Bank (NAB) announced plans to exit its UK banking division via a demerger and IPO, the strategy was to be open and honest to accept subsidiary CYBG's heritage. The communications team used a strategically well-planned and phased implementation to deliver phenomenal results both in Australia and the UK. Having previously battled against negativity in the Australian media, the team used an extensive stakeholder engagement and media relations programme to deliver a robust campaign in the latter half of 2015. This led to a four times oversubscribed IPO and over 95% media positivity achieved, proving this campaign to be great value for money.

    Case study (PDF format, opens in a new window)

Finalists:

  • Aviva
    Road to Reform Campaign: Making Motor Insurance Cheaper
  • Dixons Carphone and Brunswick
    From 'two drunks propping up the bar' to 'the merger that actually worked'
  • Financial Times
    The FT-Nikkei Sale and Partnership
  • Lansons
    The Co-operative Bank – "The most improved brand of 2015"
  • O2 and Blue Rubicon
    Inspiring Digital Communities to help Britain thrive

2. Internal Communications Campaign

This award recognises the successful engagement of internal stakeholders through on-going strategic relations to promote organisational objectives, whether in the public or the private sector.

Winner:

  • Northumbrian Water Group
    Introducing Nature Watch

    This campaign explored the role of employees in their local community. Utilising their spirit and pride in the organisation and its environmental impact, they linked activities to the "protect and enhance" strategy. This internal campaign has provided the foundation for a longer term strategy, engaging local schools and customers in the years to come. Fostering a sense of community through new channels for business such as Facebook, a small budget gave added creativity to the campaign while providing a toolkit for the in-house team to develop materials further.

    Case study (PDF format, opens in a new window)

Finalists:

  • British Airways
    Flying the World in 2015
  • MSLGROUP
    Canon, Project Miru - Creating a new collaborative way of working at Canon EMEA
  • Nationwide Building Society
    Don't Just Dream It, Plan It – Employee pensions at Nationwide
  • O2
    2015: The Year of 'Celebration'
  • Powys County Council
    Leading through engagement

3. Consumer Relations Campaign

This award recognises a successful public relations campaign which supports the marketing of consumer products or services in all industries.

Winner:

  • Tin Man
    Pulling Power: Giving Advanced Driving Courses Sex Appeal

    A clear strategy, underpinned by thorough research into the target audience and existing insight from the client, made this a stand out campaign. Targeting a hard-to-reach audience, this was a well-executed, multi-layered campaign. Identifying that doing a traditional PR survey wasn't enough, Tin Man used engaging video content alongside experts and influencers to support its claims. With strong outcomes that exceeded the business objectives, this was a strong winner in a highly-competitive category.

    Case study (PDF format, opens in a new window)

Finalists:

  • Aduro Communications
    The Higgidy Sofa Supper Clubs
  • Brands2Life
    Virgin Media's network expansion blown away with high speed selfies
  • Hope&Glory
    The Big Bang Experiments
  • Ketchum with MasterCard Europe
    Selfie-nomics
  • The Romans
    No Label: The world's first transgender beer

4. Public Sector Campaign

This award recognises the successful use of public relations by a public sector organisation, as well as public relations consultancies working in partnership with them.

Winner:

  • The NHS Sussex and Spirit
    #notQUITEanemergency

    This campaign showed a strong use of research to give insight into the target audience. The PR objectives were clearly linked to overall business objectives, with clear outcome-focused objectives which were more than met. A degree of risk was taken in the choice of tactics, demonstrating creativity whilst maintaining the reputation of the brand. This campaign set out to create content which could be used by other NHS organisations and there was an effective partnership working across public agencies and media partners. The judges were impressed with the strong evaluation, including good digital engagement and return on investment.

    Case study (PDF format, opens in a new window)

Finalists:

  • Dacorum Borough Council
    Hemel Evolution
  • Equinox and Cadw
    Pack Your Imagination
  • London Councils
    Freedom Pass Renewal 2015
  • MHP Communications/Engine for NHS Blood and Transplant
    Missing Type
  • Third City
    Launching the Consumer Ombudsman

5. Corporate Social Responsibility Campaign

This award recognises a successful campaign or project designed to communicate corporate social responsibility.

Winner:

  • Ketchum and P&G
    Actions speak louder than words

    Ketchum and P&G took on a big challenge to shift P&G's approach from passive communications to being pro-active. They did this by taking the unlikely route of a dramatic stunt and developed it into a very impressive campaign which ran deeply through the organisation. The collaborative approach between agency and client fostered a great framework for this project to succeed and the campaign's success is planned to form the foundation of future communications.

    Case study (PDF format, opens in a new window)

Finalists:

  • Aldermore
    SKILL! Supporting the entrepreneurs of tomorrow
  • Headland and Virgin Active
    Rethinking PE for primary schools
  • Macmillan Cancer Support
    Nationwide's Specialist Support Service
  • Red Consultancy and Leo Burnett London
    McDonald's Better Play grassroots community football programme
  • Vision Express
    Vision Express & The Stroke Association

6. Public Affairs Campaign

This award recognises a successful public affairs campaign designed to inform or change public policy, or to influence the legislative process.

Winner:

  • MHP Communications
    Drop the Duty: a campaign to cut alcohol tax

    Every aspect of this campaign to cut alcohol duty in the Budget was strong. MHP Communications worked with their client – WSTA - to develop a clear set of objectives, informed by a strong evidence base and used high level lobbying alongside grassroots activation. This combination meant they were able to deliver the best Budget result for the wine and spirit industry for 20 years.

    Case study (PDF format, opens in a new window)

Finalists:

  • Battersea Dogs & Cats Home
    End Backstreet Breeding
  • Cheshire Fire and Rescue Service
    Campaign to introduce legislation requiring the installation of smoke alarms in private rented properties
  • Perceptive Communicators
    BioCity Scotland - Enterprise Area
  • PHA Media
    'No Need. No Safeguards' for Living and Dying Well
  • Westminster Advisers
    Strengthening the Energy Ombudsman

7. Not-for-Profit Campaign

This award recognises the most effective public relations work by a charitable or Not-for-Profit organisation in any sector, as well as public relations consultancies working in partnership with them.

Winner:

  • WaterAid
    #ifmenhadperiods

    This edgy campaign showed excellent planning and what can be achieved in-house with limited budget. WaterAid knew what they wanted to achieve and who they had to influence and this integrated campaign achieved the objectives by taking a risk and balancing the delicate line between humour and the serious issues of sanitation across the globe. The tactics were excellently executed and worked for multiple audiences and at different levels - from the general public to Government Ministers. This campaign has demonstrated it is not a one-off and is fully integrated to the organisation's strategy, policy and ongoing campaigning across the globe.

    Case study (PDF format, opens in a new window)

Finalists:

  • CARE International UK
    CARE Then and Now
  • Clearsilver Brand Marketing
    Breast Cancer Haven Garden at the RHS Chelsea Flower Show
  • Grayling and Guide Dogs
    #LETSGLOW – Guide Dogs Week 2015
  • MC2
    Business Heavyweights
  • The Law Society of Scotland
    Online PC renewal

8. Healthcare Campaign

This award recognises a successful public relations campaign in support of a healthcare issue, product, service or initiative, including animal healthcare.

Winner:

  • Alder Hey Children's NHS Foundation Trust
    Alder Hey in the Park: The Future of Children's Healthcare

    The judges were impressed with the phased narrative, planning and seamless integration of media relations and social media to deliver this project that exceeded the initial objectives. Using children as narrators enabled them to make this more than a story of a move. The team managed the logistical challenges of the move, both with the community and staff, as well as addressing the needs of the media without affecting patient care. The team learned and challenged themselves throughout the campaign and continue to have high ambitions.

    Case study (PDF format, opens in a new window)

Finalists:

  • Ketchum and EULAR
    High 5 for World Arthritis Day
  • Ketchum, the World Hepatitis Alliance and its partner, the World Health Organization
    4,000 Voices, 1 Message
  • McCann
    Breaking the taboo around women's vaginal health for Balance Activ
  • Ogilvy Healthworld with Boehringer Ingelheim and Eli Lilly and Company Diabetes Alliance
    Getting to the heart of the problem: first diabetes drug to offer CV protection
  • Pegasus
    LloydsPharmacy Online Doctor: Sex Degrees of Separation

9. Integrated Campaign

This award recognises a successful public relations campaign demonstrating integration of a range of tactics, such as elements of the Paid, Earned, Shared and Owned (PESO) media model, to achieve its objectives.

Winner:

  • MHP Communications/Engine for NHS Blood and Transplant
    Missing Type

    Blood donation has decreased by 40% in the last 10 years. This campaign was created in just five weeks and led to significant engagement in only 10 days, generating a three-fold increase in people registering, with 50% of those donating blood. It showed the power of PR to drive behavioural change from real consumer insights, to a powerful narrative so compelling that both businesses and individuals alike wanted to share and act on it.

    Case study (PDF format, opens in a new window)

Finalists:

  • AXA Wealth
    Retirement LifePlanning
  • CARE International UK
    CARE Then and Now
  • Mischief PR and The National Trust
    Creating the Nation's Ode to the Coast
  • Popcorn PR
    Old Speckled Hen 'Hunts for a Hen'
  • Prohibition PR
    Motherhood – The Hardest Job in the World

10. Global Public Relations Campaign

This award recognises a successful strategic public relations campaign or project undertaken in more than one country, either based in the UK or originating overseas.

Winner:

  • Teamspirit Public Relations
    Henderson Global Investors - Henderson Global Dividend Index

    This was a risky idea for the sector and a hard sell internally, providing commentary on a previously untapped subject and bringing a new voice to market. A long process of engagement and a clear focus on delivering strong business outcomes helped to change the client's perspectives and resulted in an approach which enhanced their reputation. There was a strong link between robust research and creative, with local regions being empowered to deliver in their own way, underpinned by specific key messages. A great campaign for a niche, challenging audience, across diverse global markets.

    Case study (PDF format, opens in a new window)

Finalists:

  • Brands2Life
    Rewriting the rulebook for customer engagement
  • Chivas Brothers
    Chivas Regal The Venture
  • Dynamo
    Drawing sales from 102 countries for 3Doodler 2
  • Ketchum, the World Hepatitis Alliance and its partner, the World Health Organization
    4,000 Voices, 1 Message
  • Man Bites Dog for Arcadis
    World Turning: The Arcadis Sustainable Cities Index

11. Issues or Crisis Management

This award recognises effective communication in an issues or crisis management context.

Winner:

  • Battersea Dogs & Cats Home
    Dangerous dogs

    On 30 December 2015, Battersea Dogs & Cats Home faced a wholly unprecedented and potentially catastrophic crisis that could have manifestly affected their reputation, as a result of an employee whistleblower accusing the Home of needlessly putting down healthy dogs. Within 48 hours, they developed a clear strategy, content and material, with buy in from all relevant stakeholders, in readiness for the crisis. Their approach was flexible, creative and turned this crisis into quantifiable benefits for the Home, in terms of positive national awareness and engagement – short, mid and long term - not just for the Home but for the wider issues surrounding dangerous dogs.

    Case study (PDF format, opens in a new window)

Finalists:

  • Amey and Transport Scotland
    Closure of the Forth Road Bridge; an event of national significance
  • Calderdale Council
    #CalderValleyRising - helping flooded communities recover from Storm Eva
  • National Trust
    Response to the Clandon Park fire
  • Recruitment and Employment Confederation
    Fighting on multiple fronts: managing a crisis situation on behalf of our members
  • Sussex Police
    Shoreham Air Crash

12. Automotive Campaign

This award recognises a campaign designed to promote an automotive product, service or initiative to its stakeholders through the use of public relations.

Winner:

  • Taylor Herring
    Fit Kwik

    Taylor Herring was charged with the task of injecting some wit and personality into the Kwik Fit brand. The challenge was to engage with customers, make 'heroes' of the technicians and come up with a strong message that would resonate both internally and externally. The judges loved the creativity of the cleverly titled "Fit Kwik" campaign, where customers were invited to join gym sessions at the auto centres during a dreary January. It was hugely successful and resulted in an uplift in sales, as well as 1.5 million views for the brilliantly funny video. Key to the win was the level of staff engagement, the strong increase in brand sentiment and, importantly, the spike in sales.

    Case study (PDF format, opens in a new window)

Finalists:

  • Atomic PR
    World's Best Driving Road with Avis
  • Green Flag
    Using humour and mischief to shake up the UK breakdown industry
  • Launch PR
    A Streetcar Named Hyundai
  • Performance Communications & Nissan Motor (GB)
    Nissan LEAF: Glow-in-the-dark
  • The Institute of Advanced Motorists with Tin Man
    Pulling Power: Giving the IAM's Advanced Driving Courses Sex Appeal

13. Low Budget Campaign

This award recognises a successful public relations campaign with a budget of less than £10,000.

Winner:

  • Kelso Consulting
    Black Friday website crashes

    Kelso used strong PR expertise – from creativity to project management - to cut through the noise and position their client, Capacitas, as a trusted expert. The campaign had a clear audience in mind along with a thorough understanding of journalist requirements. Kelso demonstrated a mix of extensive insight, ready for delivery, with on-the-day reaction. This ambitious campaign achieved extremely positive results on a busy news day by offering a relevant and compelling voice. Overall, there were strong PR outcomes which led to wholesale benefits and organisational change for the client. The momentum has been maintained through to follow up campaigns and new business acquisitions. It has proven the worth of PR for the client and is an exemplar of ambition, creativity and value for money.

    Case study (PDF format, opens in a new window)

Finalists:

  • Inside Media
    Screen Test - as a film and TV location, can we grow tourism?
  • Ordnance Survey
    Map Symbol Competition
  • Smarts
    We love our gingers
  • Tin Man
    At Your Fingertips: Helping 703 Rough Sleepers Off The Street
  • University of Hertfordshire
    Clearing Live

14. STEM Campaign

This award recognises a successful public relations campaign or project undertaken by or on behalf of a company operating specifically in the science, technology, engineering or mathematics sectors.

Winner:

  • Brands2Life
    Outlining the future of government digital services for EMC

    The judges were impressed by this great STEM campaign that brought a technical subject to life and translated into a solid campaign with good outcomes. The campaign had a clear rationale based on solid research carried out with the general public - the audience they wanted to reach. This campaign is a great example of how PR can influence government policy via key opinion formers. It allowed them to gain traction in sectors where they previously had no penetration and resulted in clear business opportunities for EMC.

    Case study (PDF format, opens in a new window)

Finalists:

  • Fieldworks & Clear Returns
    Playing For Keeps - How Fieldworks Took Retail Returns Mainstream For Clear Returns
  • Fresh PR
    Promoting Megger
  • Hope&Glory
    The Big Bang Experiments
  • Kindred & The Institution of Engineering & Technology
    Why don't fish have eyebrows?
  • Proof Communication
    Helping the best of British innovations move from lab to market

15. Arts, Culture or Sport Campaign

This award recognises a successful public relations campaign or project undertaken by or on behalf of a company operating specifically in the arts, culture or sport sectors.

Winner:

  • Pitch
    Betfair - Switching Saddles

    This highly integrated, well thought through and authentic campaign has changed the way the client and the betting industry views PR campaigns around horse racing. With a human drama at the centre of the campaign, it focused attention on how difficult it is to be a jockey. The choice of Victoria Pendleton was crucial to the success of the campaign, helping it to cross from the sports pages to the front page. It delivered significant financial and reputational benefit to the client but, more importantly, became a discussion point for the industry itself and beyond.

    Case study (PDF format, opens in a new window)

Finalists:

  • Equinox and Cadw
    Pack Your Imagination
  • Mischief PR
    The FA Cup Adventure
  • Red Consultancy and Leo Burnett London
    McDonald's Better Play grassroots community football programme
  • Riot Communications
    Trigger Mortis by Anthony Horowitz
  • Tin Man
    Career of Evil: A Novel Way to Launch a Book

16. Education Communications Campaign

This award recognises a successful public relations campaign or project undertaken by or on behalf of a company operating specifically in the education sector.

Winner:

  • University of Derby
    Guide to Expertise: connecting the media with academic expertise

    The University of Derby canvassed and engaged their academics, connecting them directly with media locally and nationally through a series of online and offline channels. They achieved a 54% increase in the number of articles featuring a university spokesperson and a 61% increase in media requests in nine months. Additionally, the campaign canvassed the academics, training them in handling the media, and increased their engagement in subsequent media outreach. The judges felt that the campaign defied convention and showed particular creativity in this sector.

    Case study (PDF format, opens in a new window)

Finalists:

  • 3:nine Communications
    Beyond the Ordinary - reversing the decline in trainee RE teacher numbers
  • Highlight PR
    Championing 'active learning' for MPCT
  • MC2
    Tootoot
  • Nanyang Technological University, Singapore
    A global university on the rise
  • Third City for Waterloo 200 & The National Army Museum
    Waterloo 200

17. Best Use of Media Relations

This award recognises the successful use of media relations in a wider public relations context that captures the imagination and meets client and/or campaign objectives.

Winner:

  • Tin Man
    Pulling Power: Giving Advanced Driving Courses Sex Appeal

    The Institute of Advanced Motorists (IAM), the UK's leading independent road safety charity, engages over 90,000 existing members. When faced with the challenge of attracting new audiences - specifically 25-34 year old males - Tin Man showed them the road to follow. They didn't have a huge budget to play with so through some clever research to understand their audience, a social experiment looking at the impact of bad driving on sex appeal and some very targeted, high-profile media coverage, they increased the attractiveness of IAM's free driving assessments. The results spoke for themselves – 1,500 new signups and an ROI 3 times the PR campaign budget.

    Case study (PDF format, opens in a new window)

Finalists:

  • Brands2Life
    Virgin Media's Network Expansion: Blown away with High Speed Selfies
  • British Heart Foundation
    Mission CPR
  • Grayling
    National Trading Standards - protecting consumers through media relations
  • MHP Communications/Engine for NHS Blood and Transplant
    Missing Type
  • Tin Man
    Sweet Success: Creating a Sunday Times Bestseller

18. Best Use of Digital

This award recognises a successful public relations campaign or project delivering public relations objectives that make imaginative use of digital media.

Winner:

  • Mischief PR and The National Trust
    Creating the Nation's Ode to the Coast

    This was a strong creative campaign, rooted in a powerful, emotional insight. A combination of research, planning, and a strong relationship between the agency and the client, generated excellent advocacy. The choice of ambassador was an especially brave move for such a traditional organisation. The campaign delivered a high return on investment in membership, donations and volunteering. This was an excellent example of modern public relations practice, integrated across The National Trust's social and digital channels. Not only did this campaign change the mind-set of the public but also the internal perception of public relations within The National Trust.

    Case study (PDF format, opens in a new window)

Finalists:

  • Brands2Life
    LinkedIn's 'Bring In Your Parents' Day
  • Democracy
    CORGI HomePlan: A crisis of the digital age
  • Frank PR / MyVoucherCodes
    Christmas Doesn't Have to Cost The Moon
  • HSBC
    HSBC NOW Share: Our People, Our Story
  • Search Laboratory and Viking
    In an Office Far, Far Away...

19. Best Use of Social Media

This award recognises a successful public relations campaign or project delivering public relations objectives that make imaginative use of social media.

Winner:

  • University of Glasgow
    Social media promotion of the discovery of Gravitational Waves

    The team showed bravery by choosing social media as the only medium through which to communicate a complex message in a very time sensitive way. The team had to ensure their institution was not lost alongside 82 global competitors announcing at the very same time. Their well thought-out campaign on a very tight budget was underpinned by their ability to react, respond and engage across multiple stakeholders. The University of Glasgow became the most authoritative voice on this topic by utilising a wide range of social media platforms in both their home and overseas markets to underpin their aspirations of being recognised as world changers. The success of this campaign has changed the perception of social media across the entire organisation and has created a platform for the future.

    Case study (PDF format, opens in a new window)

Finalists:

  • Alder Hey Children's NHS Foundation Trust
    Alder Hey in the Park: A New Home for Alder Hey Children's Hospital
  • MHP Communications/Engine for NHS Blood and Transplant
    Missing Type
  • Mischief PR
    Show Your Stripes: Moving the goalposts for how Premier League clubs launch kits
  • Porter Novelli London
    HP #NeverRunOut (UK)
  • Tangerine
    Taste Freedom

20. Best External Publication

This award recognises a publication aimed at an organisation's external audience to meet specific public relations objectives as a one-off project or as part of a wider engagement campaign.

Winner:

  • VisitScotland
    Set in Scotland - A Film Fan's Odyssey

    This campaign had clearly defined objectives which were met and exceeded, evidenced by the fact it required an additional print run. The publication has excellent writing, stemmed from a great idea and has been very well executed. This is something to be proud of – both for Tom Maxwell, who developed the original idea and wrote it, and VisitScotland as a whole. An enjoyable publication you feel compelled to pick up and read.

    Case study (PDF format, opens in a new window)

Finalists:

  • Barclays and Cohn & Wolfe
    Future-Proofing UK Manufacturing
  • Mischief PR
    Bovril Brigade 2015
  • Ogilvy Healthworld and Boehringer Ingelheim
    Improving diagnosis and treatment of advanced lung cancer
  • Think
    BEER
  • Think
    Connect

21. Best Internal Publication

This award recognises a publication aimed at an organisation's internal stakeholders to meet specific public relations objectives as a one-off project or as part of a wider engagement campaign.

Winner:

  • beetroot
    Outside In for Royal Bank of Scotland

    Outside In has more than delivered on the challenge it was set in 2015 to adopt, deliver and bring to life the new RBS strategic direction of "Determined to make a difference". Ground-breaking and thought-provoking in its use of human interest stories to communicate key issues, it builds trust and pride amongst its employees in a particularly challenging environment; it does all this with a magazine that is faultless in its writing, design and production.

    Case study (PDF format, opens in a new window)

Finalists:

  • Dixons Carphone and scarlettabbott
    Connected
  • Indigodog Publishing
    The Nose Magazine for The Perfume Shop
  • RMS PR and Warburtons
    W Magazine
  • SGN with scarlettabbott
    SGNmail
  • Western Power Distribution
    Powerlines

22. Best Event

This award recognises a successful live event organised either in support of public relations objectives or as part of a wider public relations campaign.

Winner:

  • Tin Man
    Sweet Success: Creating a Sunday Times Bestseller

    The icing on the cake on book signings. Tin Man has potentially changed the way in which PR and events can work together to deliver outstanding results. A creative idea which rose and blossomed not only with the activation, but by fully engaging with the market and media. An essentially simple idea borne of what the agency learned about its audiences and tailored to reflect the current trends of baking and gardening. Issues were deftly converted into opportunities, resulting in a totally immersive experience which should plant a seed for further collaborations between PR and events.

    Case study (PDF format, opens in a new window)

Finalists:

  • Balls2 Marketing
    Promoting Irongate Live 2015: 1,000's of ideas. 52 Workplace experts. 1 Stadium.
  • Brands2Life
    Virgin Media's Network Expansion: Blown Away with High Speed Selfies
  • Ogilvy Healthworld and Boehringer Ingelheim
    The Next Advancement in Anticoagulation Care
  • P & O Cruises with Shout! Communications
    Launch of Britannia
  • Taylor Herring
    Launching Drama on UKTV Play – 'Chocobatch'

23. Outstanding Young Communicator

This award recognises the achievements, performance and excellent work of young professionals in the industry who are making a valuable contribution to the organisations they work for and showing considerable promise as future leaders.

Winner:

  • Shaun Bell MCIPR
    Stripe Communications

    Shaun is a breath of fresh air. He demonstrates a strong focus on outcomes and evaluation alongside a passion for his clients. The judges were impressed by his career to date and his leadership role within the agency. As an outstanding member of the Stripe team, Shaun puts people first, shows great entrepreneurial spirits and has wowed his clients with incredible results. From big policy changes to high profile issues, he's shown himself to be a trusted advisor and client lead. What sets Shaun apart is his drive to share excellence in PR, his focus on professional development and his commitment to diversity and inclusion in PR; he's clearly a passionate advocate for equality. He goes above and beyond not only for his clients, but in advancing the PR profession.

    Case study (PDF format, opens in a new window)

Finalists:

  • Emily Jones MCIPR
    Kazoo PR
  • Katie Bregazzi MCIPR
    spottydog communications
  • Katie Mallinson MCIPR
    Scriba PR
  • Kelly Hollidge MCIPR
    Citypress
  • Max Tatton-Brown MCIPR
    Augur

24. Outstanding Independent Practitioner

This award recognises the achievements, performance and excellent work of an independent public relations practitioner over the past three years.

Winner:

  • Hilary Berg Found.Chart.PR, MCIPR
    Hilary Berg Consulting

    Hilary is a Chartered PR Practitioner with a wealth of experience, a talent for storytelling and a flair for connecting people from all walks of life to deliver on her belief that communications can drive social change. She has a clear business model and strategy that combines paid for and pro bono work in CSR to make a real difference to her clients. Hilary believes in creating a legacy by transferring her considerable skills and knowledge into her client's business. This was recently evidenced by her interim leadership of the Alder Hey Children's Hospital PR department who won Outstanding In-House PR Team at the 2015 CIPR Excellence Awards.

    Case study (PDF format, opens in a new window)

Finalists:

  • Chris Love Chart.PR, FCIPR
    Love PR
  • Ella Minty Found.Chart.PR, MCIPR
    Europa Energy
  • Emma Thwaites MCIPR
    Thwaites Communications
  • Laura Sutherland Chart.PR, FCIPR
    Aura PR
  • Tessa Curtis MCIPR
    Tessa Curtis Associates

25. CIPR IoD Public Relations Director of the Year

This award recognises the entrant who best demonstrates effectiveness of managing and safeguarding the reputation of their organisation, either in times of crisis or a longer term reputational initiative.

Winner:

  • Nicola Green MCIPR
    O2

    Nicola's drive, passion and influence have powered outstanding communications at a critical time for O2. Her authentic leadership style, deep understanding of integrated communications and cultural change shone through. She clearly demonstrates the importance of alignment across messaging and channels, delivering excellent results consistently at a time of huge change. Nicola places learning at the heart of the organisation, the team and her own development and continues to drive significant innovation using smart data and analytics to combine social and traditional communications seamlessly.

    Case study (PDF format, opens in a new window)

Finalist:

  • Howard Borrington MCIPR
    MBDA UK

26. Outstanding In-House Public Relations Team

This award recognises the achievements, performance and excellent work of an in-house public relations team over the past three years.

Winner:

  • Direct Line

    Direct Line is a great example of a small team delivering value to the business and the customers using strategic initiatives while achieving demonstrable ROI. Their ability to get stuck in and go the extra mile - and through doing so, get a holistic view of the organisation - stood out. The judges were particularly impressed by their willingness to get their hands dirty or, in this case, their feet wet when visiting customers during the floods - even buying wellies! Their creativity and understanding of the wider responsibilities Direct Line has for both their customer base and community was impressive. A tremendously integrated team, they demonstrate a genuine and on-going commitment to CPD.

    Case study (PDF format, opens in a new window)

Finalists:

  • City University London
  • Kier Group
  • N Brown Group
  • O2
  • The University of Manchester

27. Outstanding Small Public Relations Consultancy

This award recognises the achievements, performance and excellent work over the past three years of a small consultancy - one with an annual PR fee income of less than £1 million.

Winner:

  • Holistic

    Founded in 2003, Holistic is a business with a strong sense of purpose, bringing an innovative and trailblazing approach to the property sector based on their ethos of logic, magic and spirit. Strong year on year growth and profitability has been achieved by having a clear vision. Their thought leadership approach, impressive client retention and commitment to staff makes for a sustainable business model and a strong future. People are very much at the heart of their business, from retaining and developing their staff through a bespoke career development framework, to the introduction of a profit share scheme to incentivise and reward their team. Passion, energy and their vision to become a sought-after agency makes them stand out on every level.

    Case study (PDF format, opens in a new window)

Finalists:

  • Genesis PR
  • Jargon PR
  • JPR
  • spottydog communications
  • Tin Man

28. Outstanding Mid-Sized Public Relations Consultancy

This award recognises the achievements, performance and excellent work over the past three years of a mid-sized consultancy - one with an annual PR fee income of between £1 million and £5 million.

Winner:

  • Stripe Communications

    In a very tightly contested category, the judges were unanimous in giving this award to Stripe Communications. The Stripe team are hugely passionate about their work and employees. They have a clear commitment to developing their business and also to developing and empowering their people, and to embracing the Stripey culture. Stripe's client portfolio is no doubt expanding at the pace it is through their dedication to understanding their client's organisational objectives and delivering solutions that achieve measurable results. Stripe aim to be positively ambitious – and the panel were positively impressed. Being Stripey is a badge of Excellence!

    Case study (PDF format, opens in a new window)

Finalists:

  • Berkeley PR
  • Cirkle
  • Dynamo
  • Finn
  • Lucre PR

29. Outstanding Large Public Relations Consultancy

This award recognises the achievements, performance and excellent work over the past three years of a large consultancy - one with an annual PR fee income of over £5 million.

Winner:

  • Hotwire

    True to their expression "The Hotwire Way", this agency delivered again. Not only was their written submission strong, but during their interview, they were able to articulate and demonstrate their credentials as a well-rounded agency that prides itself on delivering a bespoke service to clients. Hotwire offers a robust professional development programme and nurturing environment for their award-winning employees. This approach has enabled them to build a strong national and international client portfolio and a proud and passionate workforce. Congratulations to Hotwire!

    Case study (PDF format, opens in a new window)

Finalists:

  • Brands2Life
  • Instinctif Partners
  • PHA Media