Midlands

Below are the PRide Awards results in 23 categories for the CIPR Midlands Group.

Corporate & Business Communications

Gold winner

  • HROC PR
    Well Gel...Launch of Roundup Gel

    HROC's brief was to launch a new formulation of the UK's best-selling weed killer brand and their campaign was excellent. It demonstrated a robust strategy and sound delivery of creative tactics. The campaign showed clear objectives, which were met with an energetic campaign that achieved the client's objectives. This was a campaign to be proud of.

    Corporate and Business Communications: Case study

Silver winner

  • McCann PR
    npower 'Giving Businesses A Voice'

Finalists

  • Citypress
    Lloyds TSB Commercial - key markets
  • HROC PR
    Making more of 'Moores'
  • Prova / DRT
    Unveiling the world's first electric racing car
  • Willoughby Public Relations
    A Taste of Freedom - Freedom Brewery

Not-for-Profit

Gold winner

  • Willoughby Public Relations
    Covering Up Shakespeare to Uncover the Truth

    Willoughby was tasked with raising the profile of the Shakespeare Birthplace Trust which protects the legacy of William Shakespeare. They undertook a truly imaginative campaign, which grabbed the attention of the media worldwide. They delivered an innovative, but cost-effective, strategy to support a national heritage. The level of media attention and reach for their non-for-profit client was impressive and resulted in an increase in interest in the charity's work and visits to its properties.

    Not-for-Profit: Case study

Silver winner

  • Golley Slater PR
    The Big Lunch 2012

Finalists

  • Institute of Credit Management
    Raising the profile of professional credit management
  • McCann PR
    End of the Encyclopedia
  • Snow Sport England
    English Alpine Ski Championships
  • Tea and Jam PR on behalf of The Gas Safety Trust
    Highlighting the Hotspots

Internal Communications

Gold winner

  • Midlands Co-operative Society
    Mission Firefly

    Midlands Co-operative Society's brief was to reinvigorate interest in the Society's 'Helping Hands' scheme which has operated for a number of years but had experienced a dwindling in staff involvement. Mission Firefly was a really creative, fun campaign that fostered a sense of morale and engagement between employees. Great use of a wide range of communications tools to reach employees at all levels. Fantastic results.

    Internal Communications: Case study

Silver winner

  • Derbyshire County Council
    Ditch the Data Demon

Finalist

  • North East Derbyshire District Council
    Engaging Staff in Change
  • Staffordshire County Council
    Putting Families First
  • The University of Nottingham
    The University of Nottingham Life Cycle
  • Wyatt International
    Norgren - Engineering Advantage - You can see our thinking.

Community Relations

Gold winner

  • Willoughby Public Relations
    Rebuilding The Royal

    Willoughby covered all the traditional bases in this campaign, and injected some clever and relevant 'out of the box' creative thinking too. They engaged the public by tackling language barriers and by developing a kernel of an idea, that of Tesco giving something back to the community via the creation of a public museum. This turned into a valuable longer term project.

    Community Relations: Case study

Silver winner

  • Gough Bailey Wright
    Sainsbury's Dorridge

Public Sector

Gold winner

  • Derbyshire County Council
    'Snow Info'

    Derbyshire County Council wanted to ensure local people were provided with the right information during bad weather, particularly during periods of snowfall. They developed a micro-site entitled Snow Info and a well thought out campaign to promote its presence. The campaign had clear objectives, including a focus on reputation management during what could be a difficult period. Their tactics to inform and engage with members of the public yielded excellent results. The service reduced calls to the Trust contact centre and provided genuine help and support for the public.

    Public Sector: Case study

Silver winner

  • McCann PR
    Discovering Keele University

Finalist

  • Derby City Council
    Joseph Wright of Derby
  • Environment Agency
    Plugin Water and Energy Saving Campaign

Best Campaign £10,000 and Under

Gold winner

  • HROC PR
    Geberit celebrates the Jubiloo

    HROC was tasked with creating a stand out event at the Ideal Home Show to generate interest and awareness in their client's technologically advanced toilet, which was not necessarily the most exciting product at a consumer exhibition. The judges loved this campaign with very clear objectives that any client would be blown away by. HROC adopted a robust, yet creative approach, to meeting the client's brief. Great results were achieved in this stand-out campaign.

    Best Campaign £10,000 and Under: Case study

Silver winner

  • McCann PR
    Marketing Birmingham Culture

Finalist

  • Gough Bailey Wright
    Christmas Comes Early for My Living Space
  • Grayling / Highcross Leicester
    A Flight of Discovery
  • Toast PR
    Health scare inspires web lifeline Foods You Can
  • Willoughby Public Relations
    Covering Up Shakespeare to Uncover The Truth

Healthcare (new category)

Gold winner

  • Staffordshire County Council
    Staffordshire Cares

    Staffordshire Council wanted to promote a new valuable resource to members of the public to give them practical help and advice to support healthier and independent living. The campaign had clear measurable objectives and was able to demonstrate high levels of brand awareness, as well as 16,000 people accessing the service during the launch period. The campaign succeeded in positioning Staffordshire Cares as a trusted source of information. It made excellent use of networking and advocates, as well as local media interest, to generate a good level of awareness and uptake.

    Healthcare: Case study

Silver winner

  • Birmingham Community Healthcare NHS Trust
    BCHC film - stakeholder healthcare services campaign

Consumer Relations

Gold winner

  • HROC PR
    Making competitors Well Gel of Roundup

    HROC created and executed a clever and intelligent campaign to launch and promote a potentially dry and unappealing new product to a consumer market. They harnessed a wide range of relevant and effective communications tools and approached this brief with all efforts on delivering commercial returns to their client, which they did. It was a clever 360 degree campaign.

    Consumer Relations: Case study

Silver winner

  • Rewired PR
    Sweet Success

Finalist

  • HROC PR
    Making Nuby part of the family
  • McCann PR
    Summer of Sharpie
  • Vital
    It's All About Pedigree

Best Use of Media Relations

Gold winner

  • Marketing Birmingham
    Birmingham Food Fest - Cooking up a media storm!

    This was a stand-out campaign during which the team at Marketing Birmingham embraced a challenging brief. Their passion for the project shone out like a beacon. Using creativity and traditional tactics, they delivered demonstrable results and put Birmingham on the map as a hidden gem for foodies, which was no mean feat.

    Best Use of Media Relations: Case study

Silver winner

  • Office Depot and Smarts (England)
    How Clean is Your Desk?

Finalist

  • Bright PR
    Making a Connection with Consumers for NICEIC
  • Grayling / O'Neill's
    Join the Jig 2012
  • HROC PR
    Making competitors Well Gel of Roundup
  • Willoughby Public Relations
    Covering Up Shakespeare to Uncover the Truth

Integrated Communications

Gold winner

  • Liquid
    Love Sweet Potatoes

    Liquid was briefed to increase the sales of sweet potatoes for Scott Farms and raise their profile in the market, using an integrated PR and marketing campaign. The strategy was underpinned by excellent research and aimed to position the product as a market leader. It used appealing tactics, with good and wide use of collateral and events to promote the product. They were able to demonstrate excellent outcomes, which impacted on the client's sales and profile. The campaign also led to recognition for the client through national industry awards.

    Integrated Communications: Case study

Silver winner

  • Willoughby Public Relations
    Rewarding Angels - Crown Carveries

Finalist

  • Bright PR
    Coast to Coast UK Restaurant Launch
  • Cogent Elliott
    London Midland's 20/20 Campaign
  • McCann PR
    Celebrating 10 years of Touchwood
  • Staffordshire Fire and Rescue Service
    Push the Button Campaign

Best Use of Social Media

Gold winner

  • National Express, MPG and McCann PR
    National Express - 'You Know You Wanna'

    National Express was looking to create lasting engagement with travellers within the 16-26 year old age bracket. An excellent campaign was developed that produced outstanding results. It was well rooted in research and an understanding of the target audience, and the tactics were creative and all clearly formulated on social media. Great results produced a campaign to be proud of.

    Best Use of Social Media: Case study

Silver winner

  • Willoughby Public Relations
    Freshly Baked Social Media Campaign - Millies Cookies

Finalist

  • Bright PR
    LEGO Goes to the Movies
  • HROC PR
    Making Nuby part of the family
  • University Hospitals Coventry & Warwickshire NHS Trust
    Maternity March
  • Vital
    Hobgoblin 'Season of Mischief'

External Publication

Gold winner

  • Midlands Co-operative Society and The Midcounties Co-operative Society
    Co-operative Magazines

    This is a multi-faceted, yet cost-effective, publication, which reflects the Co-Op's customer base and the underlying values of the business. The judges were particularly impressed by the amount of content tailored to the local community, and the recipes were mouth-watering.

    External Publication: Case study

Silver winner

  • Seal
    Securing the 'Yes' Vote

Internal Publication

Gold winner

  • Birmingham Community Healthcare NHS Trust
    ARCHway

    This is a well-rounded publication, which reflects the values of the organisation it represents and speaks to a wide ranging audience. The judges commended the editors for achieving a punchy re-brand, while recognising the economic conditions facing their organisation.

    Internal Publication: Case study

Silver winner

  • Vital
    Marston's - The Word

Finalist

  • Midlands Co-operative Society
    Onebrief
  • NHS Blood and Transplant
    Connect Magazine
  • University of Birmingham
    Buzz magazine

Best Digital Campaign

Gold winner

  • Haslimann Taylor
    Taylor Wimpey - Educating First Time Buyers with Phil Spencer

    From the outset of the campaign brief this agency set out their objectives and knew what they needed to do to deliver for the client. They engaged with an authoritative figure to deliver, as well as commissioning research for a strong strategy. With a fantastic delivery of the outcomes, this agency delivered a strong campaign on a relatively small budget.

    Best Digital Campaign: Case study

Silver winner

  • Derbyshire County Council
    Derbyshire County Council - New Website

Finalist

  • Grayling / Canned Food UK
    u.can Cook Outdoors - The Perfect Picnic with James Martin and Amanda Hamilton
  • Willoughby Public Relations
    Freshly Baked Digital Campaign - Millies Cookies

Best Event

Gold winner

  • Bright PR
    The Bright PR Homes & Interiors Show

    This event stood out within a highly-contested category, producing exceptional results and strong media coverage, whilst also generating a profit for the organising agency. It was a very astute take on meeting the needs of both clients and the media.

    Best Event: Case study

Silver winner

  • HROC PR
    Geberit celebrates the Jubiloo

Finalist

  • Bright PR
    Lego Does Christmas
  • Staffordshire County Council
    Volunteer Staffordshire Awards 2012
  • Vital
    Lord's End of Season Dinner

Outstanding Young Communicator

Gold winner

  • Amanda Lowe
    Marketing Birmingham

    The judges were completely blown away by Amanda's professionalism, drive, tenacity and career success. Having secured her dream job and relocated to the Midlands, she has inspired and led her team to deliver some excellent work, with impressive results. As well as exceeding really tough business targets during challenging economic times, she has clearly won over her colleagues and clients throughout her career. The testimonials she has received speak volumes about her abilities and skills. Amanda is already an ambassador for Birmingham and the judges have no doubt she will go on to be a leading light within the PR and communications industry.

    Outstanding Young Communicator: Case study

Finalist

  • Camilla Blakemore
    Bright PR
  • Claire Gething
    Haslimann Taylor
  • Sophie Rogers
    McCann PR
  • Rob Pickersgill
    Birmingham Community Healthcare NHS Trust
  • Martin Stone
    Tank PR

Outstanding Small Consultancy

Gold winner

  • Fresh Public Relations

    This small consultancy has run some very impressive campaigns that are good value and that inform and educate consumers. Their business objectives are very clear and well structured. Fresh has a very clear strategy which releases the MD to focus on growing the agency, the key to progress. This is an agency that is caring towards its team, very focused on creating an excellent working environment, with a clear strategy for growth and the conforming to the highest standards. They have a clearly defined strategy for such a small business, thinking and planning in exactly the right way.

    Outstanding Small Consultancy: Case study

Silver winner

  • Tank PR

Finalist

  • Cartwright Communications
  • Stone Junction

Outstanding In-House Public Relations Team

Gold winner

  • The University of Nottingham

    This was a very strong team submission, showing innovative use of social media, with targeted campaigns that demonstrate results. They have clearly defined and ambitious objectives, and use an impressive set of measurement techniques throughout. The Election 2010 blog was a superb example of an effective low-budget campaign, delivered with creativity and a huge amount of hard work.

    Outstanding In-House Public Relations Team: Case study

Silver winner

  • Marketing Birmingham

Finalist

  • Derbyshire County Council
  • North East Derbyshire District Council

Outstanding Public Relations Consultancy

Gold winner

  • Wyatt International
    A True Original

    This consultancy demonstrated it had a clear strategy to develop the business, which was well executed. The plan achieved solid growth and a host of new business wins. As a result, the company has expanded its team, enabling it to offer new services which have encouraged clients to increase their spend.

    Outstanding Public relations Consultancy: Case study

Silver winner

  • McCann PR
    McCann Public Relations - Going for Gold

Finalist

  • Bright PR
    See the difference
  • HROC PR
    The Three R's
  • Willoughby Public Relations
    Project P

Public Affairs

Gold winner

  • Gough Bailey Wright
    Sainsbury's Dorridge

    Gough Bailey was set a challenging brief to help Sainsbury's gain planning permission for a store that had previously been refused. They delivered a strategically strong campaign that showed a clear understanding of the client's needs and the audiences to be reached. This was a considered approach to a challenging brief, which resulted in the plans receiving planning permission.

    Public Affairs: Case study

Corporate Responsibility

Gold winner

  • Midlands Co-operative Society
    Zero Waste to Landfill

    The Midlands Co-operative is committed to ethical and responsible retailing and, following a pilot programme to trial a total food solution using anaerobic digestion, was rolled out to the entire company. The judges were impressed with the creative approach around a challenging topic. A variety of tactics were used to engage with local schools, creating a sustainable community initiative.

    Corporate Responsibility: Case Study

Silver winner

  • Rewired PR
    Increasing media presence through a significant period of change

Best Freelance Practitioner

Gold winner

  • Rachel Roberts
    spottydog communications

    This was a particularly difficult category to judge as both entries were exceptionally strong. However, Rachel has achieved fantastic results and engaged with a lot of clients in a short space of time. Feedback from her clients clearly demonstrates a professional and refreshing approach to work. And her enthusiasm and drive are evident, as is her commitment to deliver great results from the work she undertakes.

    Best Freelance Practitioner: Case study

Finalist

  • Jonathan Cross MCIPR Chartered Practitioner
    People, Words and Pictures

Best Use of Measurement & Evaluation

Gold winner

  • HROC PR
    Well Gel...Launch of Roundup Gel

    Not only were the results of this campaign outstanding but HROC demonstrated a well-rounded approach to measuring and evaluating the outcomes of their work. While they measured the standards - web traffic, accolades, cuttings and social media engagement, they also took their evaluation to the next level. They demonstrated the ability to connect the impact of PR on the success of the product, from increasing store listings, to generating an uplift in sales, category and brand growth. This was a truly excellent example of how to evaluate a campaign and the agency should be proud of their work, and for making measurement more than just AVE!

    Best Use of Measurement and Evaluation: Case study

CIPR Midlands Student of the Year

Gold winner

  • Lucy Hird

Runner Up

  • Katherine Lawson

Contribution to PR Industry

  • Loretta Tobin
    Former Grayling CEO