Results and case studies

The winners of the South of England and Channel Islands PRide Awards 2014 were revealed on Friday 21 November 2014 at the Bristol Marriott Hotel City Centre. To view and download photographs from the night, visit the Steve Pope Photography website. Read on for the results.

Note: All case studies are in PDF format and open in a new window.

Corporate and Business Communications Campaign

Gold winner

  • Target Public Relations
    Growing a £1billion marketplace with best practice

    Target Public Relations developed a fantastic integrated campaign executed over a key campaign period which reached homeowners and installers perfectly. A consumer campaign, in tandem with trade and a good use of creativity, helped to provide a tangible link back to sales performance and market objectives. A strong creative campaign that delivered hard-hitting results in a highly competitive category and deserved winner.

    Case study

Silver winner

  • Carswell Gould
    Creative Dates

Finalists

  • Clifton Asset Management & DWP Public Relations
    alternativebusinessfunding.co.uk
  • Fieldworks Marketing
    Worldpay: Rules of Attraction
  • South East Water
    Opening Eyes to Water

Not-for-Profit Campaign

Gold winner

  • Gloucestershire Against Badger Shooting
    Winning Hearts AND Minds. Presenting Arguments Against A Cull Through The Wounded Badger Patrols

    In 2013, the government announced a badger cull would take place despite the scientific evidence provided to oppose it. GABS adopted a campaign to promote a more rational, pragmatic and compassionate approach than many typical animal rights campaigns. Doubling their target to recruit 200 volunteers, they not only achieved outstanding coverage generating increased awareness of the issue but welcomed volunteer journalists and celebrities on their patrols, reducing the number of badgers culled. Sponsorship from a high profile retailer and volunteer time made the campaign outstanding value for money.

    Case study

Silver winner

  • Wildwood PR
    Stop Bus Bullies: Launching the Vodden Report

Finalists

  • Leisure PR
    Pub & Bar Careers
  • Remarkable Group
    You're going to hear me ROAR

Internal Communications Campaign

Gold winner

  • Synergy Creative and Olswang
    Bringing vision and values alive

    Synergy Creative and Olswang created a great campaign that reinvigorated internal communications. The use of the 'mapping' concept of the company's vision, values and priorities ensured that the messaging was easy to remember and to be applied in the day-to-day running of each team. This was successfully rolled out over eight international offices and led to a significant rise in the level of interaction and the use of the intranet.

    Case study

Silver winner

  • KMCS (NHS Kent and Medway Commissioning Support Unit)
    Our Giant Leap

Finalists

  • Bournemouth University
    BU Proud
  • Kent County Council
    Because of you…internal engagement campaign
  • Octane
    A Hub For Giraffe

Community Relations Campaign

Gold winner

  • Southern Water
    Drama in the drain

    The "Drama in the Drain" campaign was exceptional. The approach was highly creative and clearly communicated to the community the issues around drain blockages and how the community can help to tackle it. The campaign produced impressive results – a change in behaviour and commercial benefits. Overall, this was an excellent value campaign, a poignant topic, well orchestrated both strategically and tactically.

    Case study

Silver winner

  • Environment Agency
    Medmerry Managed Realignment - Working with nature to protect people and wildlife

Finalists

  • Bournemouth Borough Council
    Backing Boscombe
  • McKenna Townsend
    Design a Sub Challenge 2013
  • Solo Cup Europe
    Sustainable Christmas Tree
  • Sovereign Housing Association
    Something for everyone at Hanham Hall

Public Sector Campaign

Gold winner

  • Ordnance Survey
    Ordnance Survey Minecraft map of Great Britain

    Ordnance Survey, whilst a well-respected brand, needed to become trendy to promote access to OpenData amongst a younger audience. Their campaign was well planned and achieved outstanding results, reaching 8.5million readers within 36 hours, resulting in a 28% increase in registered users of Ordnance Survey OpenData. Receiving fantastic feedback from a range of sectors and the media, they increased the number of enquiries for internships, inspired lesson planning for geography teachers and even influenced policy in Denmark in terms of promoting government open data. All of this was achieved through creative use of time spent but direct cost.

    Case study

Silver winner

  • Surrey Police
    Take the first step

Finalists

  • Eastleigh Borough Council
    Launch of 'Buy it and try it' garden waste service
  • Southampton City Council
    My Journey "Love handles?" campaign
  • Spirit Public Relations
    Be There Tomorrow
  • University of Winchester
    The Search for Alfred the Great

Low Budget Campaign

Gold winner

  • Wildwood PR
    Stop Bus Bullies: Launching the Vodden Report

    So much was achieved on such a small budget, the strategy was clear, focused and well planned out. The engagement of key stakeholders, partnering with the right interest groups and the timing of the launch gave added prominence to a very important message. The campaign gained national and regional print, broadcast and online coverage. The campaign has also led to continued dialogue with their client and leading anti-bullying charities in the UK on this subject.

    Case study

Silver winner

  • Lucy Jenner-Brown PR
    LJB PR's Launch campaign for Neon Wetsuits

Finalists

  • Brouha Marketing
    Putting The Oomph Back Into MBE
  • Inside Media
    That's Super, Man!
  • Renegade Media
    A Grand Tail
  • University of Winchester
    The Search for Alfred the Great

Best Sporting Campaign

Gold winner

  • Midnight Communications
    Sky Sports Living for Sport - Inspiring Schools through Sport

    This campaign obtained fantastic coverage with excellent peak activity across multiple channels. It clearly achieved its primary objective to deliver registrations securing cut-through for its campaign, ensuring that the message was delivered beyond the high profile sports stars ambassadors. The approach was fully integrated using a variety of multi-channel tools, focused around two core events which helped to meet the challenge of the campaign. The standout activity was the establishment and support offered to the internal advocates which was the main driver for success of the campaign and secured its future.

    Case study

Silver winner

  • Inside Media
    Can She Kick It? Yes She Can!

Consumer Relations Campaign

Gold winner

  • Wild Card
    Project Baobab: good for you, good for Africa

    An exceptional, innovative campaign approach and creative execution which utilised a good mix of media and tactics to launch the NPD programme that delivered results that will put Baobab in a fantastic position. This was a strong international campaign that excelled in its commercial goals but was also a good example of clever, collaborative tactics standing head and shoulders above the other entries and a deserved winner.

    Case study

Silver winner

  • Astley Media
    Skegness Seasiders

Finalists

  • 10 Yetis
    The Naked Sledding World Championship 2014
  • Nationwide Building Society
    Articulating our Mutual Difference
  • Pegasus for Holland & Barrett
    Making Snail Gel Famous
  • Surrey County Council
    Explore Surrey

Best Use of Media Relations

Gold winner

  • Inside Media
    Conti Media Cup: Great Results for Continental Tyres

    A creative and innovative idea that developed a partnership activity to bring the brand's proposition to life, which worked perfectly to engage with key media. An exceptional mix of multi-channel tools were used, underpinned by research, with clear evaluation measures put in place. The creativity used throughout the campaign showed that media relations go beyond simply column inches as it developed lasting relationships for the brand.

    Case study

Silver winner

  • Pegasus for Holland & Barrett
    Making Snail Gel Famous

Finalists

  • McCann PR/Hugh James
    Legal action as 300 former coke oven workers seek justice
  • Octane
    Colourology with Rainbow Club
  • Spirit Public Relations
    Be There Tomorrow
  • University of Winchester
    The Search for Alfred the Great

Integrated Campaign

Gold winner

  • Synergy Creative and Caterpillar
    Rubber Tracks Campaign

    This campaign transformed Caterpillar, previously a small player in the rubber tracks industry, into a major player – increasing sales in this area by 137% against a target of just 50%. The strategy was simple and hugely effective with a well implemented and integrated campaign receiving fantastic feedback from Caterpillar's dealers. This campaign scored highly in every element with a budget that was relatively low when considering the outstanding results achieved.

    Case study

Silver winner

  • Southampton City Council
    My Journey "Love handles?" campaign

Finalists

  • Bournemouth Borough Council
    Bournemouth Food Waste Service: Creating Caddy Fever
  • Brouha Marketing
    Defining Decorative Door Products
  • KMCS (NHS Kent and Medway Commissioning Support Unit) in association with NHS Medway Clinical Commissioning Group
    Health Help Now
  • Surrey County Council
    Love Food Surrey campaign

Best Use of Social Media

Gold winner

  • Octane
    Fit For Festive Fashion

    This entry was a clear and deserved winner as it utilised an excellent mix of activity but the true reflection of the success of the campaign was Octane's ability to have excelled in so much in an exceptionally tight timeframe. A great, creative campaign which was agile enough to respond to challenging timescales and generate genuine return. A strong strategy, using a series of social media mechanics, combined with good evaluation had a direct impact on customer profile. Overall, a strong winner which demonstrates the value that social media can bring.

    Case study

Silver winner

  • Renegade Media
    A Grand Tail

Finalists

  • Bournemouth Borough Council
    Washed-out Christmas, Flooded out Valentine's
  • Leapfrog PR
    Making Social Media a HIT!
  • Midnight Communications
    Sky Sports Living for Sport - On the Ball with Social Media
  • NATS
    Airport Live

Best Technology Campaign

Gold winner

  • Carswell Gould
    SETsquared - celebrating 10 years of nurturing technology start-ups

    Carswell Gould developed an excellent integrated campaign with innovative use of communication channels and emerging technologies, giving standout results against the competition in this category. The engagement across multiple communication channels in a niche marketplace was impressive and clearly was a main driver for the success of the campaign which delivered exceptional value through having a clear tactical strategy that was flawlessly deployed against a tight brief.

    Case study

Silver winner

  • Remarkable Group
    Can You Find It?

Finalists

  • Media Safari
    Bitdefending the Nation - A campaign for Bitdefender
  • Media Safari
    Tomorrow's technology today - a campaign for Human Recognition Systems

Best External Publication

Gold winner

  • Southern Water
    Friendly annual reporting

    Consolidating four dated reports into a single offering resulted in an open, engaging and accessible one-stop shop for information about the company for all of its stakeholders. The target audiences were well considered and the strategy and tactics took a methodical approach to ensure the publication was not only fit for purpose, engaging and accessible to all its customers, but aesthetically clean, attractive and modern.

    Case study

Silver winner

  • TylerBale Communications
    Army&You

Finalists

  • Innovation Group
    The Future Now Report, Innovation Group
  • MPAD
    Truro Guide 2014
  • Severn Vale Housing
    24/Severn

Best Internal Publication

Gold winner

  • Synergy Creative and Experian
    Stories from the Heart Employee Magazine

    Stories from the Heart is a well-put together publication that has engaged staff and is delivering results – a 20% increase in engagement in internal communications - for Experian. The judges liked the fact that employees were major contributors to the editorial and were impressed with the online interactivity features the team had delivered. The reader feedback is good, and the modern design is an excellent feature.

    Case study

Silver winner

  • Simplyhealth
    Employee magazine - Link

Best Use of Digital

Gold winner

  • Renegade Media
    A Grand Tail

    Destination Bristol, the tourism authority, wanted to promote the city as a short break destination, capitalising on a major attraction during summer 2013. Gromit Unleashed was a one-off sculpture trail featuring 80 five-foot Gromit models painted by personalities. Renegade Media came up with an engaging, wide ranging multi platform digital campaign that stood out to the judges due to the exceptional results.

    Case study

Silver winner

  • KMCS (NHS Kent and Medway Commissioning Support Unit) in association with NHS Medway Clinical Commissioning Group
    Health Help Now

Finalists

  • NATS
    Making the invisible, visible
  • Surrey County Council
    NHS Health Checks

Best Event

Gold winner

  • Inside Media
    Conti Media Cup: Great Results for Continental Tyres

    With a challenge around brand awareness of Continental's support of women's football, the key objective for Inside Media was to increase awareness and engagement with journalists, rather than coverage. Media targets were invited to attend an event to watch women's football and to take part in a football tournament for 50 female journalists. Media were also invited to take part in a ContiWarmUp, a football warm-up programme. The outcomes include strong relationships with target journalists and the campaign has resulted in regular exposure of Continental's support for the women's game.

    Case study

Silver winner

  • Camargue
    Energy Explained

Finalists

  • MPAD
    Higher Newham Farm & Village Public Consultation
  • Octane
    Fit For Festive Fashion
  • PMW Communications
    Four Weddings and a Fine Time
  • Sure
    Sure Big Screen

Issues or Crisis Management

Gold winner

  • Bournemouth Borough Council
    Washed Out Christmas, Flooded out Valentines

    In this exceptionally tight category, the Bournemouth Borough Council campaign stood out due to its key pre-planning strategies and implementation. Quick response times and a good combination of both digital and traditional media, including radio, proved very successful in conveying a vital message - we have planned and prepared for incidents like this, we have a 24 hour response and we have enough resources to deal with the situation. A worthy winner.

    Case study

Silver winner

  • Environment Agency
    90 days of rain: warning and informing the South West

Finalists

  • First Great Western
    First Great Western: Maintaining reputation during the Dawlish sea wall collapse
  • Gloucestershire County Council
    Gloucestershire's Floods 2014

Regional Campaign of the Year

Gold winner

  • University of Winchester
    The Search for Alfred the Great

    The University of Winchester, in partnership with Hyde900, led an archaeological excavation to find the final resting place of Alfred the Great. The project was exclusively filmed by BBC2 and the Press Office needed to control the exposure and timing of the story to maximise news coverage and capture the public's imagination ahead of the documentary BBC2 TX. Tactics included media training, a press conference, preview clips from the programme, and a live screening at the University. Substantial media coverage generated awareness both before and after the programme and overall, the campaign outshone objectives.

    Case study

Silver winner

  • Spirit Public Relations
    Gromit Unleashed

Finalists

  • Inside Media
    La Boqueria comes to Bristol
  • McKenna Townsend
    Condor Ferries - Return to Weymouth
  • NHS South West Commissioning Support
    Think ABC before A&E
  • Whiteoaks
    Regional Datacentre Campaign – Pulsant

Outstanding Freelance Practitioner

Gold winner

  • Karen Tippett-Lehane MCIPR
    TippettPR

    This was a tightly contested category with two strong entries. Karen Tippett-Lehane is a worthy winner, delivering some important and creative work for her clients that have brought them and her success. The judges were particularly impressed with the creative ideas shown and the strength of the client testimonials, as well as Karen's ability to deliver 'out of the box' projects that have delivered results.

    Case study

Finalist

  • Jo Gilham MCIPR
    Wild Bee PR

Outstanding Young Communicator

Gold winner

  • Charlotte Merryfield
    Gloucestershire County Council

    Charlotte is an inspiring communicator with an engaging personal style who impressed with her commitment to her role at Gloucestershire County Council. The judges were moved by her dedication to the families she works with through her 'safeguarding' role and were impressed by her ability to focus on the end goal of achieving the best outcome for both the families and the organisation. Charlotte's work with the Grow Gloucestershire campaign particularly engaged the judges. While working on this campaign to help to find jobs for the county's young people, Charlotte devised an idea to develop a CIPR led PR college module aimed at 16-24 year olds. The judges felt that this approach marked her out as a leader of the future.

    Case study

Finalists

  • Chris Harris
    Whiteoaks
  • Harriet Black MCIPR
    Orchard PR
  • Lauren Smith MCIPR
    South East Water
  • Shannon Haigh MCIPR
    10 Yetis PR
  • Sophie Cottrell
    Octane

Outstanding Small Consultancy

Gold winner

  • Cultural Communications

    Cultural Communications are a consultancy with a wealth of experience and expertise. With a strong performance from the start, they have managed to retain their very first client, seeing the mutual growth of both parties and resulting in a very strong financial position for this consultancy. Their expertise within the luxury market has drawn high-profile clients to their portfolio to which they've responded with impressive levels of creativity, high-impact strategies and notable and consistent success.

    Case study

Silver winner

  • Barefoot Media

Finalists

  • Briscoe French Communications
  • Jargon PR
  • TylerBale Communications
  • Silver Ball PR

Outstanding In-House Public Relations Team

Gold winner

  • Southern Water

    A really creative team who have made a name for themselves both in their business and the local community and it is fantastic to see so many different ways used to engage. A worthy winner.

    Case study

Silver winner

  • NHS South West Commissioning Support

Finalists

  • Bournemouth Borough Council
  • Gloucestershire County Council
  • Nationwide Building Society
  • Plymouth Hospitals NHS Trust

Outstanding Public Relations Consultancy

Gold winner

  • Liquid

    The judges were highly impressed by Liquid's entry. Through a sustainable expansion plan since 2011, Liquid has grown its business, taking on national and local briefs and currently boasts a 90%+ client retention rate year-on-year. In addition to this, the consultancy maintains a strong commitment to the PR industry offering staff membership of the CIPR and PRCA, and giving senior management the opportunity to contribute to leadership within the PR industry, government and educational bodies. A worthy winner.

    Case study

Silver winner

  • Jellybean Creative Solutions

Finalists

  • Camargue
  • Inside Media
  • McKenna Townsend
  • Octane

Best use of Research, Planning, Measurement and Evaluation

Winner

  • Synergy Creative and Caterpillar
    Rubber Tracks Campaign

    The judges were impressed by the good, thorough research with dealers and customers, as well as competitor analysis, which fed into the development of the campaign. The very measurable sales objective set, which was clearly evaluated, made this entry stand out to the judges.

    Case study