Results and case studies

We're thrilled to announce the results of the CIPR Scotland PRide Awards 2016.

To view photographs from the night, visit the Steve Pope Photography website and do the following:

  1. Click on the 'Batch Download' link (right-hand side of page).
    A window pops up prompting for a password.
  2. Enter password: "PRide" (case sensitive).
  3. Select which images you wish to download.

Photographs from the photobooth are available on request.

Read on for the full results.

Note: All case studies are in PDF format and open in a new window.

Corporate and Business Communications Campaign

Gold winner:

  • Holyrood PR
    Scottish Business Resilience Centre: Cracking the Media

    A clear, strong and strategic campaign, focused on a very current issue. This was a very well planned and executed campaign with fantastic outputs against a very low budget. A worthy winner.

    Case study

Silver winner:

  • Weber Shandwick
    A dram fine investment

Finalists:

  • Grayling and M&S
    New Foodhalls Place M&S at the Heart of the Community
  • Havas PR Edinburgh
    Asda Carrier Bag Grants - supporting Scottish communities
  • Holyrood PR
    Showcasing Perth To The World
  • Weber Shandwick
    Making a Trademark Tsar

Internal Communications Campaign

Gold winner:

  • VisitScotland
    The Spirit of Scotland

    This strategic campaign achieved both its short and long term objectives in a creative and engaging way. Strong communications tactics encouraged employees to not only be proud to be an ambassador for their employer, but also for Scotland.

    Case study

Silver winner:

  • University of Glasgow
    #UofGFullStop

Finalist:

  • North Ayrshire Council
    North Ayrshire Council Internal Communications Campaign

Consumer Relations Campaign

Gold winner:

  • VisitScotland
    Year of Food and Drink 2015

    This was an initiative the whole country needed to get behind and throughout this campaign, VisitScotland used a wide range of tactics to deliver an impressive return on investment. One message was concisely communicated to a number of target audiences in Scotland, and around the world, positioning Scotland as a viable food and drink market.

    Case study

Silver winner:

  • Wire Media
    Tennent's Lager - Share A Pint

Finalists:

  • Camelot and 3x1 Group
    The National Lottery: Creating more millionaires than ever before
  • Partick Thistle and Indigo
    Kingsley - The seven foot, mono-browed, dentist-deprived ray of sunshine
  • The BIG Partnership & Edinburgh Dungeon
    Catch it while you can! Launching Edinburgh Dungeon's Deadly Diseases Show
  • Wire Media
    Mackie's - The Sweetest Job In The World

Public Sector Campaign

Gold winner:

  • Fife Council
    Help a child to Grow

    An innovate campaign, positioning fostering in a fresh, organic light. The campaign used an incredible amount of creativity to highlight and draw attention to a very important issue, with great results. A worthy winner.

    Case study

Silver winner:

  • The Scottish Government Marketing and Smarts Communicate
    Don't miss what's round the corner

Finalists:

  • 3x1 Group
    Just Change - A New Approach to Local Taxation
  • In Partnership: VisitScotland and the Borders Railway Blueprint Partnership
    Borders Railway just the ticket for tourism!
  • Seafish
    Fishing for success with Seafood Week
  • Skills Development Scotland (SDS)
    Scottish Apprenticeship Week 2016

Community Relations Campaign

Gold winner:

  • Grayling Scotland & M&S
    Spark Something Good Edinburgh

    This campaign not only generated impressive media coverage, but also made a tangible difference in the communities where the activity took place. A great example of how community relations can have a huge impact on brands and the communities they serve.

    Case study

Silver winner:

  • Weber Shandwick and The Scottish Government
    Eat Better Feel Better's Healthy Helpers

Finalists:

  • Falkirk Council
    Stand Up
  • Orbit Communications
    Putting Down Roots - Community Engagement Done Well
  • Pagoda Porter Novelli
    The Mighty Oaks
  • Weber Shandwick
    Underneath the Arches

Public Affairs Campaign

Gold winner:

  • Cancer Research UK
    Scotland Vs Cancer

    A campaign that mobilised the nation to tackle Scotland's biggest killer, Scotland vs Cancer has the hallmarks of a brilliant, engaging and effective Public Affairs programme that went above and beyond the call of duty to deliver against its objectives.

    Case study

Silver winner:

  • Weber Shandwick & SAMH
    Ask Once, Get Help Fast

Finalists:

  • Indigo
    Children's Hospice Association Scotland - Better Care for Children with Shorter Lives
  • Orbit Communications
    Effective Complaining: Increasing the profile of Ombudsman Services
  • Perceptive Communicators for BioCity Scotland
    Enterprise Area
  • Skills Development Scotland (SDS)
    Scottish Apprenticeship Week 2016 - Parliamentary Engagement

Not-for-Profit Campaign

Gold winner:

  • Pagoda Porter Novelli
    Rock Trust Sleep Out 2015

    This was a fantastic campaign that more than met its objectives, achieving a fantastic result for the client, all of which was achieved on a pro bono basis. This entry was excellent in its delivery, clearly measuring results against the objectives of the campaign and everything in between.

    Case study

Silver winner:

  • Orbit Communications
    Cyrenians #TellYourStory: We all have a past, a present and a future

Finalists:

  • Indigo
    Care & Repair: Change a Life in a Lunchbreak
  • Muckle Media
    Entrepreneurial Spark reaches entrepreneurs across the UK through quick-thinking Budget reaction

Healthcare Campaign

Gold winner:

  • Weber Shandwick
    Ask Once, Get Help Fast

    An incredibly strong entry which told the story of a campaign designed to surprise and leave a lasting impact on its target audience. In a short space of time, the campaign changed the way mental health is treated in Scotland thanks to a measurably effective use of tactics.

    Case study

Silver winner:

  • Pagoda Porter Novelli
    The Mighty Oaks

Finalist:

  • The Scottish Government and Four Scotland
    Giving Flu The Boot

Integrated Campaign

Gold winner:

  • The Scottish Government and Four Scotland
    CSE: Bringing a hidden crime into the open

    A very deserving and brave winner. This campaign took a difficult topic and faced it head on, delivering a strong yet sensitive campaign with superb results. A truly integrated campaign which in itself demonstrates that small budgets can make for big impacts.

    Case study

Silver winner:

  • Volpa and The Enchanted Forest Community Trust
    The Enchanted Forest 2015: FLUX

Finalists:

  • Scottish Book Trust and Kirsty Innes PR
    Book Week Scotland 2015: Taking The Road Less Followed
  • Seafish
    Fishing for success with Seafood Week
  • The Scottish Government Marketing and Smarts Communicate
    Don't miss what's round the corner
  • VisitScotland
    Spirit of Scotland

Low Budget Campaign

Gold winner:

  • Holyrood PR
    Scottish Business Resilience Centre: Cracking the Media

    An effective campaign tackling an important issue with maximum impact for every £1 invested. The judges were impressed by the solid planning and execution. This was an excellent submission in a very strong category.

    Case study

Silver winner:

  • Holyrood PR
    Bagpipe Amnesty Hits The Right Note

Finalists:

  • The Scottish Government and Four Scotland
    The True Gift of Giving
  • VisitScotland with Denholm Associates
    Ambassadog - The Search for Scotland's Canine Ambassador
  • Weber Shandwick
    A dram fine investment
  • Wire Media
    Mackie's - The Sweetest Job In The World

Arts, Culture or Sport Campaign

Gold winner:

  • Smarts Communicate and The Scottish Government Marketing
    Scotland's Winter Festivals

    This was a superb campaign. The judges were highly impressed by the research carried out to inform the campaign. The execution was solid and delivered phenomenal, refreshing results. A well-deserved winner.

    Case study

Silver winner:

  • Weber Shandwick
    Big Words on the Royal Mile

Best Use of Media Relations

Gold winner:

  • Weber Shandwick
    Bone Appetit! ICMI's Dog's Dinner

    This campaign clearly outlined strategies for every media outlet, effectively engaging with the media to reach all targeted audiences. The tactics were simple and highly effective, ultimately delivering an impressive set of results and, most importantly, a strong return on investment.

    Case study

Silver winner:

  • Holyrood PR
    The Nan Who Loves Naan

Finalists:

  • Grayling and M&S
    Macmillan Cancer Support's World's Biggest Coffee Morning
  • Smarts Communicate and Scottish Government Marketing
    WW100 Scotland: What do we learn from all this?
  • VisitScotland
    Macbeth: The Man, Myth & Legend
  • Wire Media
    Grahams The Family Dairy - When The Cream Rose To The Top

Best Use of Social Media

Gold winner:

  • Smarts Communicate and The Scottish Government Marketing
    Scotland's Winter Festivals

    This was a highly impactful social media campaign which achieved global reach, providing significant profile and voice to Scotland's Winter Festivals. The return on investment was significant and judges were highly impressed by this entry in a very strong category.

    Case study

Silver winner:

  • University of Glasgow
    Social media promotion of the discovery of Gravitational Waves

Finalists:

  • Pagoda Porter Novelli with The Scotch Whisky Experience
    #whiskymeet for World Whisky Day
  • Scottish Government
    Changing children's future by the power of social media
  • Seafish
    Fish Pun Day
  • The Scottish Government Marketing and Smarts Communicate
    Don't miss what's round the corner

Best Use of Photography or Design

Gold winner:

  • Weber Shandwick
    From Rags to Riches

    By implementing a great campaign, underpinned by a brilliant picture, Weber Shandwick delivered excellent results by using creativity to tell the story. This campaign had a serious message at its heart, which was hammered home in spades with the impactful photograph at the centre of every piece of press coverage.

    Case study

Silver winner:

  • NHS Education for Scotland
    The First Bite is with the Eye

Finalists:

  • Muckle Media
    Celebrating the 50th anniversary of HIE across the Highlands and Islands and around the world
  • Think
    The RPS Journal
  • Weber Shandwick
    Design of a Night-time

Best Publication

Gold winner:

  • West Dunbartonshire Council
    Housing News

    Housing News is a shining example of great content created to meet the needs of its target audiences. The team behind the publication have reinvigorated the title through careful research, planning and strategy, as demonstrated by the impressive results.

    Case study

Silver winner:

  • Think
    Be Healthy

Finalists:

  • Glasgow Housing Association (GHA)
    Sheltered Housing News
  • Glasgow Housing Association (GHA)
    The Key
  • Think
    Connect
  • Weber Shandwick
    Reading of a Night-time

Best Event

Gold winner:

  • Real PR and Real Food Real Folk
    Let's Eat Glasgow!

    This event took the stereotype of an unhealthy nation and challenged it to the max with a mix of clever thinking and great implementation. The campaign was a success even before the event took place, with food sales vouchers helping driving a high number of guests through the door.

    Case study

Silver winner:

  • Muckle Media
    Gordon & MacPhail: Launch of Mortlach 75 Years Old, the world's most exclusive whisky

Finalists:

  • Grayling and M&S
    Macmillan Cancer Support's World's Biggest Coffee Morning
  • North Ayrshire Council
    Provost's Civic Pride Awards Charity Dinner
  • Skills Development Scotland (SDS)
    Scotland's Modern Apprenticeship Awards 2015
  • Talking Canvas
    Aquaculture conference makes a splash

Issues or Crisis Management

Gold winner:

  • The City of Edinburgh Council
    Managing the City's Emergency School Closures

    The council showed a clear understanding of how to effectively manage an issue that negatively impacted a huge sector of the public in Edinburgh. Through careful strategies from the outset, the designated crisis communications team shared transparent and digestible messages, ensuring positive management of the incident.

    Case study

Silver winner:

  • Scottish Canals
    Sharing the journey; Scottish Canals and our customers

Finalist:

  • Amey and Transport Scotland
    Closure of the Forth Road Bridge; an event of national significance

Outstanding Young Communicator

Gold winner:

  • Julie Brander MCIPR
    Weber Shandwick

    Julie really was the stand out candidate in a shortlist of CIPR Scotland's young talent. She demonstrated a real understanding of CPD and absolute commitment to her professional development across a range of areas. The judges were impressed by her enthusiasm, her commitment to the PR industry and support for others, as well as her achievements across a range of projects. Julie is a great ambassador for both CPD and CIPR Scotland.

    Case study

Finalists:

  • Chris Fairbairn ACIPR
    Holyrood PR
  • Craig MacLellan ACIPR
    Pagoda Porter Novelli
  • Leo Plaster MCIPR
    VisitScotland
  • Nick Hanlon MCIPR
    Weber Shandwick
  • Sarah Ward MCIPR
    Weber Shandwick

Outstanding Independent Practitioner

Gold winner:

  • Lisa Palompo Dixon MCIPR
    Palompo PR

    A solid entry from an ambitious practitioner, it is clear that Palompo PR has set its sights on growing business to the benefit of clients. With a growth in clients and fees, and a strong future ambition, the future is bright for this PR practitioner.

    Case study

Public Sector Team of the Year

Gold winner:

  • VisitScotland

    The team at VisitScotland say they love their jobs and love Scotland, and this shone through their entry. Clearly defined objectives, matched by measured outcomes, marked this as a high performing team with a flair for creativity. From large scale international issues to home grown local campaigns, this team delivered measured outcomes.

    Case study

Silver winner:

  • The City of Edinburgh Council

Outstanding In-House Public Relations Team

Gold winner:

  • VisitScotland

    This is a team that takes great pride in itself, with a strong commitment to CPD along with a demonstrable passion for its business and country. They have KPIs from which to measure their outcomes and are focused on enhancing their reputation as a brand. The judges were impressed by their truly integrated approach across multiple channels from events, social media, Press and PR, CSR etc. They are bursting with ideas and demonstrate high levels of creativity. Particular highlights include their Spirit of Scotland campaign which achieved strong global reach as well as energy and national pride. The judges also loved the Ambassadog idea as a really imaginative way to generate PR.

    Case study

Silver winner:

  • Wheatley Group

Finalist:

  • The City of Edinburgh Council

Outstanding Small Public Relations Consultancy

Gold winner:

  • Perceptive Communicators

    Perceptive Communicators demonstrated a firm grasp of business strategy together with a commitment to only employ senior people - a distinctive offer for clients. The judges were particularly impressed with the way they added value to their client offer with political updates by email, networking events for executives and clear evaluation of commercial impact. A clear and highly deserving winner.

    Case study

Silver winner:

  • Holyrood PR

Finalists:

  • Becky White PR
  • O'Leary PR
  • Volpa

Outstanding Public Relations Consultancy

Gold winner:

  • Wire Media

    The judges were impressed with Wire Media's considerable rise in turnover in a three year period and its commitment to CPD and staff in general. Growing talent within the company takes foresight and is an excellent strategy for a mid-sized agency to adopt. Similarly, Wire likes to keep its clients and its 100% retention record shows that, in a competitive market like Scotland, the company is distinguishing itself and the services it offers.

    Case study

Silver winner:

  • Weber Shandwick

Finalists:

  • 3x1 Group
  • Citypress Scotland
  • Muckle Media
  • Pagoda Porter Novelli