Results and case studies

We're thrilled to announce the results of the CIPR South of England and Channel Islands PRide Awards 2016.

To view photographs from the night, visit the Steve Pope Photography website and do the following:

  1. Click on the 'Batch Download' link (right-hand side of page).
    A window pops up prompting for a password.
  2. Enter password: "PRide" (case sensitive).
  3. Select which images you wish to download.

Photographs from the photobooth are available on request.

Read on for the full results.

Note: All case studies are in PDF format and open in a new window.

Corporate and Business Communications Campaign

Gold winner:

  • Jellybean
    Wrap Smart

    This creative approach resonated well with the target audience and delivered results that were effectively measured and impressive. The judges were particularly impressed with direct sales uplift.

    Case study

Silver winner:

  • Midnight Communications
    Winning National Exposure for Law Firm Thomas Eggar

Finalists:

  • Aviva and Synergy Creative
    Aviva 2015 Half Year Financial Results
  • Jargon PR
    Docomo Digital - launching the next generation mobile commerce ecosystem!

Internal Communications Campaign

Gold winner:

  • Good Energy
    Green Gas rainforest launch

    Transforming the staff kitchen into a rainforest was an inspired way to reach an internal audience. Key messages were reinforced with experiential tactics and the effect on staff was well measured.

    Case study

Silver winner:

  • Swindon Borough Council
    Vision for Swindon - putting our man on the moon

Finalists:

  • Hampshire Fire and Rescue Service
    Introducing TRiM (Trauma Risk Management)
  • ODEON & UCI Cinemas and Synergy Creative
    ODEON & UCI Cinemas Employer Brand
  • The Hills Group
    Safer For All (SFA) - health and safety initiative

Consumer Relations Campaign

Gold winner:

  • Inside Media
    Vision Zero: Phase One for Continental Tyres

    Inside Media showed that they had a clear vision of what the campaign should set out to achieve from the very outset. This led to some fantastic results that were thoroughly evaluated and demonstrated tangible ROI for the client. The team demonstrated a great mix of creative thinking with a strong strategy to back everything up.

    Case study

Silver winner:

  • Oasis Dental Care
    Bridging the gap

Finalists:

  • Highlight PR
    Sylvanian Families 30th Anniversary
  • Wild West Communications
    Pesto Wow How - 25 Years of Pesto in the UK
  • Wild West Communications
    The Launch of National Cream Tea Day by The Cream Tea Society

Public Sector Campaign

Gold winner:

  • NHS Gloucestershire Clinical Commissioning Group
    ASAP Campaign

    With clear objectives and a well thought out strategy, this campaign delivered tangible results and significantly changed behaviour amongst its target audience. The judges were highly impressed by this outstanding entry. A clear winner.

    Case study

Silver winner:

  • Kent County Council
    "Release the Pressure" Suicide Prevention Campaign

Finalists:

  • Coast Communications with Devon County Council, Torbay Council and Galliford Try
    The A380 South Devon Link Road project
  • Fareham Borough Council
    Let's Take the Oops out of Poops
  • KOR Communications
    10 years of our changing coastline
  • Superfast Dorset
    A hyperlocal approach

Community Relations Campaign

Gold winner:

  • South West Water
    Love Your Loo

    The judges thought South West Water's entry was a joy to read with clear messages and the perfect creative approach to bring this campaign to life. The approach taken led to demonstrable outcomes and changes in behaviour, thanks to KPIs put in place at the start of the initiative. Altogether, a fun way to convey a serious message to the general public.

    Case study

Silver winner:

  • Wild West Communications
    The Clean Cornwall #Stoplitter campaign - For the Good of Cornwall

Finalists:

  • Fareham Borough Council and Briscoe French PR
    Building a new community to protect green space in Fareham
  • Good Energy
    Maximising the value of our community funds

Not-for-Profit Campaign

Gold winner:

  • The Grand Appeal
    Shaun in the City

    This was a stand-out campaign which built on the success of previous initiatives. The strong, creative and engaging content, both in print and online, wowed the judges. The results in terms of visitors and funds raised for the charity speak for themselves.

    Case study

Silver winner:

  • Ogilvy Healthworld
    The No Waiting Room Initiative

Finalists:

  • Astley Media
    Tech South West
  • Brouha Marketing
    Making a Brouha for the 'Biggest Year Yet'
  • EIGCA & Bojangle Communications
    Giving Golf Course Architects a Voice
  • Inside Media
    Winners all round - the value of Goalball

Integrated Campaign

Gold winner:

  • South West Water
    Love Your Loo

    South West Water's entry impressed the judges, with the rationale, strategy and tactics for the campaign clearly set out. As a result, the team achieved impressive results which had an impact on the bottom line. Well deserving of this year's Gold PRide Award.

    Case study

Silver winner:

  • Highlight PR
    Pass Miffy On

Finalists:

  • Jellybean
    Essential Cuisine's Britain's Best Brigades
  • Montpellier Public Relations
    Making Angels Out of Guardians
  • ODEON & UCI Cinemas and Synergy Creative
    ODEON & UCI Cinemas Employer Brand
  • Wild West Communications
    Kelly's of Cornwall Rebrand The Parlour

Low Budget Campaign

Gold winner:

  • Great Western Railway
    Teddy Rescue

    The judges loved this campaign. It was creative, highly shareable and directly addressed the perception issues faced by Great Western Railway at the time. The team achieved great results on a low budget.

    Case study

Silver winner:

  • Wye Valley and Forest of Dean Tourism supported by Inside Media
    Screen Test - as a film and TV location can we grow tourism?

Finalists:

  • Camargue and the Forestry Commission
    Enchanted Christmas
  • Fieldworks & FootFall
    Conquering Christmas
  • Kent County Council
    "Know Your Score" Alcohol Awareness Campaign
  • Vox
    Bra-ing the Brunel

STEM Campaign

Gold winner:

  • Inside Media
    Vision Zero: Phase One for Continental Tyres

    In a hotly contested category, Inside Media wowed the judges. With a strong strategy in place, the team used their creative flair, alongside brilliant implementation, to deliver their campaign, with excellent measurement translating into impressive results.

    Case study

Silver winner:

  • Fieldworks & Clear Returns
    Playing For Keeps - Taking Retail Returns Mainstream

Finalist:

  • Good Energy
    COP21: Paris climate talks uncovered

Arts, Culture or Sport Campaign

Gold winner:

  • McCann Bristol
    Creating a world-class event for Archery GB

    This campaign was well thought through and delivered a creative approach, underpinned by strong, strategic thinking. Taking the time to research and develop insights in advance of the campaign stood the team in good stead, which led to some excellent results in terms of media coverage for the client. Well deserving of this year's Gold PRide Award.

    Case study

Silver winner:

  • EIGCA & Bojangle Communications
    Giving Golf Course Architects a Voice

Finalist:

  • Carswell Gould
    Oxygen Freejumping: leaping ahead of the rest

Education Communications Campaign

Gold winner:

  • Livewire Public Relations
    findaschool - free guide to school admissions

    The judges were blown away by this outstanding campaign. Livewire Public Relations demonstrated a clear understanding of the issues and an effective use of research alongside perfect execution. An example of PR at its best.

    Case study

Silver winner:

  • Kent Community Health NHS Foundation Trust and South East Water
    Just Water: A whole school approach to tackling energy drinks

Finalists:

  • Bournemouth University
    The Durotriges Big Dig: raising profiles and changing history
  • Highlight PR
    Championing 'Active Learning' for MPCT

Regional Campaign of the Year

Gold winner:

  • South West Water
    Love Your Loo

    The judges really liked the original approach taken by South West Water in order to raise awareness of a serious issue. It is clear from the entry that the team had fun working on the campaign while hitting their KPIs and delivering some outstanding PR in the process.

    Case study

Silver winner:

  • Great Western Railway
    Teddy Rescue

Finalists:

  • Great Western Railway and Golin
    Walk the Line
  • purplefish
    Design Together, Live Better
  • Rias Insurance and Lansons
    The Great 90th Birthday Sandcastle
  • The Grand Appeal
    Shaun in the City

Best Use of Media Relations

Gold winner:

  • Media Safari
    The world's most lifelike bionic hand

    Judges felt this was a solid and successful campaign. The team were very clear on their objectives and outcomes from media relations activity and the budget was clearly set out and explained. A worthy winner.

    Case study

Silver winner:

  • Great Western Railway
    Teddy Rescue

Finalists:

  • Great Western Railway and Golin
    Walk the Line
  • Highlight PR
    Championing 'Active Learning' for MPCT
  • JellyRock PR
    The Fine Life: It's All About Relationships
  • Livewire Public Relations
    findaschool - free guide to school admissions

Best Use of Social Media

Gold winner:

  • Highlight PR
    Pass Miffy On

    Highlight PR understood the audience well, created creative campaigns and were able to demonstrate success against a broad range of metrics, including awareness and sales. Impressive work from the team!

    Case study

Best Publication

Gold winner:

  • Fareham Borough Council and Briscoe French PR
    Where Next for Housing in Fareham - Special Edition Fareham Today

    Fareham Borough Council's publication stood out for the judges in what was a competitive category. The judges liked the fact there were clear objectives for the development of this publication and that it provided important information in an easy to read and eye-catching way, which was just right for the target audience to absorb all the key messages. This was a visually attractive piece of work with clear presentation of all the facts. Well done!

    Case study

Silver winner:

  • Bournemouth University
    InsideBU

Finalists:

  • Brouha Marketing
    Diversity Handbook on behalf of Ian Williams
  • Wildwood PR
    CEDIA Communicates

Best Event

Gold winner:

  • Inside Media
    Black Chili - getting to grips with a unique tyre technology

    Robust research and good insights ensured a strategic approach, delivering results and impacting on the media's view of the brand, influencing awareness and understanding. This translated into on message print and social coverage.

    Case study

Silver winner:

  • Briscoe French PR and EuroGeographics
    Maps for Europe

Issues or Crisis Management

Gold winner:

  • Sussex Police
    Shoreham Air Crash

    Sussex Police impressed the judges with their major incident communications plan, with this entry showcasing how there's always a need to plan and have a strategy for emergency incidents before it happens. Congratulations to the team for this exceptional piece of work.

    Case study

Silver winner:

  • Bristol City Council with Avon and Somerset Police and Bristol Safeguarding Children's Board
    Operation Brooke - safeguarding and issues management for Child Sexual Exploitation Serious Case Review

Finalist:

  • Kent County Council
    Summer of 2015

Outstanding Young Communicator

Gold winner:

  • Tommy Handley ACIPR
    Midnight Communications

    Passionate about PR, Tommy has a strong appreciation of the value that PR adds and the acumen to measure and demonstrate this value. Warm and engaging, Tommy impressed the judges with his ability to build great relationships with clients, colleagues and journalists alike. His creativity, commitment and ability to tailor his approach has earned him ringing endorsements and led to outstanding campaign results. It was clear that Tommy is highly motivated to learn and to share that learning with others. Going above and beyond, Tommy is not afraid to try new things. Described as fearless by colleagues, the judges felt that he probably was.

    Case study

Finalist:

  • Chiara Lawrance MCIPR
    Wildwood PR

Outstanding Independent Practitioner

Gold winner:

  • Lindsey Collumbell Chart.PR, MCIPR
    Bojangle Communications

    Lindsey impressed the judges with her strong business objectives that were clearly set out and achieved. She demonstrates a clear commitment to her professional development and her desire to teach others about the positive impact public relations can have on a business is commendable.

    Case study

Finalist:

  • Karen Tippett-Lehane MCIPR
    TippettPR

Public Sector Team of the Year

Gold winner:

  • Hampshire Fire and Rescue Service

    The ability of the Hampshire Fire and Rescue Service team to continue to deliver high profile campaigns while undergoing significant structural change to, not only their own team, but the fire service too, is what sets them apart. Exceptional public engagement scores, which were matched internally, highlights that this is a team capable of operating across multiple and diverse audience groups, with equal success.

    Case study

Silver winner:

  • Bournemouth University

Finalist:

  • Fareham Borough Council

Outstanding In-House Public Relations Team

Gold winner:

  • Ordnance Survey

    This is a small team that really knows what its role is and how it contributes to the overall objectives of Ordnance Survey. The judges really liked the creativity of the team and their ability to take a different view of how the world of maps and geography can be represented through the media. Particularly impressive was the campaign activity through The One Show which had significant reach and excellent response rates for a small budget. The team has a long list of outstanding achievements which all show the breadth of activity and the creativity of the team. It's clear that the team is an excellent asset to the organisation as they push to be the centre of conversation on geography.

    Case study

Silver winner:

  • Good Energy

Outstanding Small Public Relations Consultancy

Gold winner:

  • KOR Communications

    An established agency, KOR Communications took the initiative to re-shape their business to meet the changing needs of clients. This included a stronger emphasis on visual communications and investment in talent. The strategy has clearly paid off. Their commitment to both CPD and the development of their staff is commendable.

    Case study

Silver winner:

  • Astley Media

Finalists:

  • Briscoe French PR
  • Carswell Gould
  • Highlight PR
  • Inside Media

Outstanding Public Relations Consultancy

Gold winner:

  • Inside Media

    The judges loved the campaign Inside Media showcased for its entry, which seized a popular cultural artefact based in a fantasy world and made it relevant for local tourism. This shows creative thinking from this small company, which has broadened its client offering, upped its revenue over the past three years, while still finding time for pro bono work.

    Case study

Silver winner:

  • Briscoe French PR