Results and case studies

We're thrilled to announce the results of the CIPR Yorkshire and Lincolnshire PRide Awards 2016.

To view photographs from the night, visit the Steve Pope Photography website and do the following:

  1. Click on the 'Batch Download' link (right-hand side of page).
    A window pops up prompting for a password.
  2. Enter password: "PRide" (case sensitive).
  3. Select which images you wish to download.

Photographs from the photobooth are available on request.

Read on for the full results.

Note: All case studies are in PDF format and open in a new window.

Corporate and Business Communications Campaign

Gold winner:

  • Aberfield Communications
    Making Waves With EventProfs

    This campaign for QHotels was clearly linked from start to finish with an impressive media strategy and strong layers of innovative tactics, used to excellent effect to deliver defined results. The research was thorough and delivered insights that fed the creative process. Clearly, the client agreed that this was an impressive campaign.

    Case study

Silver winner:

  • Yorkshire Building Society and Citigate Dewe Rogerson
    Peer-To-Peer Lending Risk Awareness Campaign

Finalists:

  • The Right Agency
    Delivering healthy results for Physio Med
  • The Right Agency
    'Food for Thought Leadership' for SolutionsPT

Internal Communications Campaign

Gold winner:

  • Spiral Communications
    Lloyds Banking Group Colleague Reward Package

    This campaign was clear and consistent from start to finish and illustrated an effective internal communications campaign across a large organisation. Important elements were the mid-campaign research, comprehensive tactics and holistic approach which combined to deliver effective results. Colleague stories and case studies brought the campaign alive.

    Case study

Consumer Relations Campaign

Gold winner:

  • Prohibition PR
    How GOOD is your birthday?

    The team took a challenging brief, undertook some important research, such as social media listening and conversations with influencers, and devised a clear strategy, underpinned by a novel plan. The team used a variety of tactics, including an innovative interactive calendar combined with utilising online influencers. It clearly delivered tangible results for the client who was very pleased with the work.

    Case study

Silver winner:

  • ilk
    Launching EU beers for the undecided masses with Little Valley Brewery

Public Sector Campaign

Gold winner:

  • Hatch Communications
    Be A Hero - Yorkshire's Organ Donation Campaign

    The judges loved this campaign and the way it tackled the sensitive issue of organ donation and made it accessible to everyone. The demonstration of creativity and clever use of tactics enabled the team to deliver outstanding results on a small budget. The #BeAHero theme was well developed and generating conversations on this issue will make a real difference to people's lives.

    Case study

Silver winner:

  • Yorkshire Ambulance Service
    Restart a Heart Day 2015

Finalists:

  • ilk
    The Skills Show: The Skills Journey
  • NHS Leeds West Clinical Commissioning Group
    We're here! To make you feel better
  • South Yorkshire Fire & Rescue
    Join the family

Community Relations Campaign

Gold winner:

  • Engage Comms
    Building community bonds with the new Harrogate Civic HQ

    This campaign took a dry subject and used a variety of innovative tactics to clearly engage the local community and deliver sustainable benefits for what could have been a difficult issue. The various levels of engagement covered every base and achieved impressive results. The use of partnering tactics was particularly strong in this campaign.

    Case study

Silver winner:

  • Yorkshire Water
    Utterley Butterley!

Finalist:

  • Grayling
    Spark Something Good - Leeds Bradford

Not-for-Profit Campaign

Gold winner:

  • The Right Agency
    Tasty PR for the National Skills Academy for Food and Drink

    This campaign to attract corporate members to the National Skills Academy for Food and Drink (NSAFD), and launch their Trailblazer apprenticeships, was well thought-out and considered. Original research, coupled with stakeholder analysis, identified the most relevant audiences to engage with and informed the thought leadership approach. Timing the activity to coincide with National Apprenticeship Week, this integrated campaign of predominantly media relations, cut through into titles previously beyond the reach of NSAFD. This clearly phased implementation reaped the rewards of achieving organisational outcomes.

    Case study

Silver winner:

  • Umpf
    The NFWI - Celebrating 100 Years

Finalists:

  • Epilepsy Action
    Let's Talk About Epilepsy
  • Open Communications UK
    Giving a voice to 5.5m people

Integrated Campaign

Gold winner:

  • Acceleris
    NHS Improving Quality's Wheelchair Leadership Alliance - Right Chair, Right Time, Right Now

    The judges felt that this campaign stood out for its clear goals and its integrated use of a variety of innovative tactics - led by the media work, which showcased some very creative ideas. The campaign achieved excellent results in a cost effective manner. A much deserved winner in a competitive field.

    Case study

Silver winner:

  • Aberfield Communications
    Making Leeds Magical

Finalists:

  • Engage Comms
    Establishing Yorkshire's premier interior architecture and design house
  • Lava
    Festival800: Celebrating the 800th anniversary of Magna Carta
  • Northern
    Farnworth Tunnel Improvement Project in partnership with Network Rail and TransPennine Express
  • Prohibition PR
    Sleeping on the Job

Low Budget Campaign

Gold winner:

  • ilk
    Launching EU beers for the undecided masses with Little Valley Brewery

    This entry was clear and logical, with a strong integrated strategy and inclusion of measurable KPIs informed by research. Those working on the campaign seized an opportunity to deliver an effective, quirky and creative idea, delivering clearly phased elements to the campaign. The measurement clearly linked to the objectives and business benefits and, overall, achieved good value for money for the client.

    Case study

Silver winner:

  • HR Media
    Creating a lasting legacy from London 2012

Finalists:

  • Cicada Communications
    Newby Hall Brandreth Bears
  • Content Soup
    Spinning a web of links: The world's first spider-proof shed
  • The Right Agency and Umpf
    Community Kitchens for Stoves
  • Umpf
    The NFWI - Celebrating 100 years with tWItterstitch

STEM Campaign

Gold winner:

  • The Right Agency
    Tasty PR for the National Skills Academy for Food and Drink

    This campaign for the National Skills Academy for Food and Drink (NSAFD ) had a clear strategy and well-defined problem to solve - a skills crisis. Original research and stakeholder analysis provided valuable insight for a thought leadership approach to cut through the media opportunities usually not reached by NSAFD. The implementation of this predominantly media relations campaign was logical and phased to reach a crescendo during National Apprenticeship Week. The strong outputs delivered organisational outcomes.

    Case study

Silver winner:

  • Cream
    Engaging the STEM Generation - UTC Leeds

Finalist:

  • Approach PR
    Finding the right formula for Airedale Chemical

Arts, Culture or Sport Campaign

Gold winner:

  • Aberfield Communications
    Creating Inspirational Moments

    This was a very strong campaign, demonstrating some innovative cross-sectoral thinking – art to promote sport - in order to achieve some very impressive results. The judges liked the multi-level engagement and the way the campaign got the city involved with the triathlon, whilst fulfilling and exceeding the client objectives.

    Case study

Silver winner:

  • HR Media
    Mums' Team

Finalist:

  • Lava
    Festival800: Celebrating the 800th anniversary of Magna Carta

Education Communications Campaign

Gold winner:

  • Faith PR
    Passing the test - helping Grammar School increase admissions

    Problem solving based on research was the strong vein running through Faith PR's education sector campaign. Solid research informed the communications issues to be tackled, and an effective integrated strategy was devised with good consideration of the best tactics to employ. The implementation had clear phasing and was well timed, ultimately delivering results and return on investment for the client. The entry demonstrated decisive evidence of the impact of PR activity on delivering the overall business objectives.

    Case study

Silver winner:

  • Cream
    UTC Leeds - attracting talent and engineering interest across the Leeds City Region

Regional Campaign of the Year

Gold winner:

  • Hatch Communications
    Be A Hero - Yorkshire's Organ Donation Campaign

    The judges were wowed by this campaign and the way it tackled the sensitive issue of organ donation and made it accessible to everyone. The agency used a variety of creative tactics to deliver fantastic results for a regional campaign with a relatively small budget. The #BeAHero theme was well developed and generating conversations on this issue will make a real difference to people's lives.

    Case study

Silver winner:

  • Yorkshire Water
    Save A Little, Save A Lot

Finalist:

  • Approach PR
    #GetDirty with Smoke BBQ

Best Use of Media Relations

Gold winner:

  • University of Sheffield
    Transform your Future: Clearing Campaign 2015

    The idea of turning clearing on its head to make the university stand out from competitors was the bold strategy for this campaign; and fortune favours the brave as this campaign met its objectives and delivered results. Using the findings from the audience research and stakeholder analysis, an appropriate and effective mix of tactics and key messages were developed along with a clearly phased implementation timetable. The media relations activity achieved results in a cost effective way and forward-thinking on behalf of the team has meant the website produced for the campaign acts a legacy product for future communications activity.

    Case study

Silver winner:

  • The Right Agency
    'Food for Thought Leadership' for SolutionsPT

Finalists:

  • Approach PR
    Naked ambition puts WI celebrations on the Calendar
  • Content Soup
    Spinning a web of links: The world's first spider-proof shed
  • Grayling
    Bringing New Life To Bradford
  • Prohibition PR
    How GOOD is your birthday?

Best Use of Social Media

Gold winner:

  • Harris
    Build Your Career With Us!

    Novus Property Solutions tasked Harris with an ambitious increase in the number of apprenticeship applications received. A clear three-stage strategy, which involved organic and promoted social media content working alongside traditional PR tactics, was timed to coincide with National Apprenticeship Week. The campaign had a clear call-to-action and the well-phased implementation generated a 45% increase in applications. Good monitoring throughout informed tweaks for greater results. This is a great example of a sound strategy generating organisational outcomes. Well done!

    Case study

Silver winner:

  • Grayling
    The Broadway Bradford - #NEWCITYSOUL

Finalists:

  • Prohibition PR
    Sleeping on the Job
  • Umpf
    The NFWI - Celebrating 100 years with tWItterstitch

Best Publication

Gold winner:

  • Acceleris
    Home From Sea - 150th Anniversary Book for The Royal Alfred Seafarers' Society

    The Royal Alfred Seafarers' Society wanted to mark its 150th anniversary with a commemorative book. Even though the brief and scope of work changed dramatically down the line, Acceleris' flexibility delivered a coffee table-style book which was both visually appealing and engaging, and a diversion from the traditional style the charity was used to. The publication more than marks an anniversary - it has created a legacy as a piece of research on the maritime sector for future generations and, by being available for sale, is also used as a fundraising tool.

    Case study

Best Event

Gold winner:

  • Faith PR
    Turtle Bay gets Huddersfield Jammin'

    The judges liked this fun campaign which had a clear rationale and employed a variety of different and engaging tactics to deliver on outputs and outcomes within a defined budget. Particularly impressive was how the team at Faith PR used creative tactics such as a "limbo challenge" and also cultivated the support of lifestyle and food bloggers who themselves act as influencers to build profile for their client.

    Case study

Issues or Crisis Management

Gold winner:

  • Yorkshire Water
    Pocklington Loss of Water Supply

    A good case study of crisis management demonstrating strong stakeholder engagement and an impressive customer focused response. The team demonstrated a well organised, calm and measured response to a crisis, with messaging focussed on reassuring customers. The hard work to keep the news coverage as positive as possible paid off with a high proportion of positive coverage, no written complaints, and positive feedback on how things were handled from customers. The judges particularly liked the human touch; the photograph issued of the problem being worked on and the follow-up letter to customers to thank them for their support.

    Case study

Outstanding Young Communicator

Gold winner:

  • Laura Smith MCIPR
    ilk

    Laura was the clear winner in this category. Her well-written entry and strong interview were underpinned by evidenced achievements, which gave a picture of her successes to date. Her unquestionable and structured commitment to CPD is well balanced by a demonstration of commercial added value; a self-professed passion for measurement led Laura to develop an innovative evaluation methodology, which has been implemented across her agency to measure success in a credible way. The judges felt that Laura epitomises her own definition of a strong leader: someone who is calm and collected, honest and an affable people person. Congratulations Laura!

    Case study

Finalists:

  • Chloe Staniforth MCIPR
    Cream
  • Joshua Nutt MCIPR
    Capital B Media

Outstanding In-House Public Relations Team

Gold winner:

  • Irwin Mitchell

    This team is highly professional and streamlined, and has proved itself to be critical for income generation. They are extremely responsive to the news agenda, acting quickly to maximise daily PR opportunities and building on longer term opportunities, such as the Safer Birth Campaign. They have achieved some outstanding successes and have positioned themselves as market leaders in PR, tapping into the expertise and professional identities of their legal team and gaining a level of "notoriety" for key figures within the business. Their approach to the Supreme Court divorce cases was well planned and executed, with a clear PR strategy and excellent impact on new business generation. They sensitively balanced the needs of the clients with the needs of the media. A very slick and highly skilled team.

    Case study

Silver winner:

  • Sheffield Children's NHS Foundation Trust

Finalists:

  • Northern
  • Yorkshire Building Society

Outstanding Small Public Relations Consultancy

Gold winner:

  • Aberfield Communications

    Aberfield Communications has achieved exceptional business growth in the four years since it was founded. They demonstrated strong financial results and a commitment to audience insight. The judges liked their emphasis on changing consumer attitudes and behaviours, rather than just promoting awareness. Their B2B campaign for QHotels demonstrated clear return on investment.

    Case study

Silver winner:

  • The Right Agency

Finalists:

  • Capital B Media
  • Faith PR
  • Harris

Outstanding Public Relations Consultancy

Gold winner:

  • Aberfield Communications

    Aberfield Communications is a relatively young company that has embedded good habits into its DNA, including a commitment to CPD, robust measurement and excellent client servicing. Strong client retention and their drive to use PR to change attitudes and behaviours impressed the judges.

    Case study

Silver winner:

  • Acceleris

Finalist:

  • Finn