Results and case studies

The winners of the 2015 North East PRide Awards were revealed on Friday 4 December at The Biscuit Factory, Newcastle. To view photographs from the night, visit the Steve Pope Photography website and do the following:

  1. Click on the 'Batch Download' link (right-hand side of page).
    A window pops up prompting for a password.
  2. Enter password: "PRide" (case sensitive).
  3. Select which images you wish to download.

Read on for the full results.

Note: All case studies are in PDF format and open in a new window.

Corporate and Business Communications Campaign

Gold winner

  • ramarketing
    Symbiosis - The go-to sterile specialist

    This was a solid and well thought through campaign which had a genuine impact on the business. ramarketing used robust research methods which informed their approach and allowed them to deliver highly effective tactics. Overall, an impressive campaign which demonstrated how PR can link with corporate goals.

    Case study

Silver winner

  • r//evolution
    Introducing Amazon Web Services

Finalists

  • Cool Blue Brand Communications
    Get Your Head into Digital - Teesside University and Tees Valley Unlimited
  • Cool Blue Brand Communications
    Go Digital Newcastle - Newcastle City Council

Public Sector Campaign

Gold winner

  • Tyne and Wear Fire and Rescue Service
    Jack's Story

    This entry showed how a short, sustained campaign can have a huge, positive impact on people's lives. It raised awareness across a range of media channels, to clear effect. Truly impressive work from the in-house communications department.

    Case study

Silver winner

  • Durham University
    Blowing the Whistle – a football-themed campaign to highlight the UK's health inequalities

Finalists

  • Cool Blue Brand Communications
    Go Digital Newcastle - Newcastle City Council
  • Cool Blue Brand Communications
    Taking care of business - Redcar and Cleveland Enterprise
  • NHS North of England Commissioning Support
    Deciding Together: developing a new vision for mental health services and care
  • Northumbria Healthcare NHS Foundation Trust
    A&E changes across Northumberland and North Tyneside

Not-for-Profit Campaign

Gold winner

  • Narrative
    Changing Lives

    A well planned and executed campaign which delivered what it promised to do on a very limited budget. The team combined media and stakeholder engagement activity, together with a well thought through approach, to campaign and influence public opinion which ensured that planning permission was refused.

    Case study

Healthcare Campaign

Gold winner

  • Northumbria Healthcare NHS Foundation Trust
    A&E changes across Northumberland and North Tyneside

    A robust and comprehensive campaign that was executed across a vast geographical region. The team used a thorough mix of communications channels to effectively reach residents and workers while delivering strong return on investments.

    Case study

Silver winner

  • Durham University
    Blowing the Whistle - a football-themed campaign to highlight the UK's health inequalities

Finalists

  • Admiral PR & Marketing
    Sunderland's New Urgent Care Centre
  • NHS North of England Commissioning Support
    Keep calm and look after yourself

Integrated Campaign

Gold winner

  • Northumbria Healthcare NHS Foundation Trust
    Opening The Northumbria

    Strong research informed the strategy and creative messaging for this campaign to ensure that it would have a genuine impact on ensuring the public understand urgent care options. The team used an effective combination of media relations, internal communications, and stakeholder engagement as well as through the line activity, which meant that the campaign had a huge geographical reach, but on cost effective level.

    Case study

Silver winner

  • r//evolution
    Introducing Amazon Web Services

Finalists

  • Cool Blue Brand Communications
    Get Your Head into Digital - Teesside University and Tees Valley Unlimited
  • Drummond Central in partnership with Sarah Hall Consulting
    Go Smarter, Go the Extra Mile
  • r//evolution
    Launching Aspire's 360° Profiling & Feedback Tool
  • ramarketing
    Debbie Shore - the sewing expert

Low Budget Campaign

Gold winner

  • Creo Communications
    Keeping up with the Cowdashians

    From a chance remark to a worldwide, viral campaign in three months on a small budget is a huge achievement. The campaign exceeded its targets and continues to bring in new business for the client. This entry is a truly excellent demonstration of how to execute a successful campaign on a low budget.

    Case study

Silver winner

  • Narrative
    Go Racing in Yorkshire!

Finalists

  • Cool Blue Brand Communications
    ¡Vamos!
  • Durham University
    Blowing the Whistle – a football-themed campaign to highlight the UK's health inequalities
  • Durham University
    General Election unspun
  • The Tonic Communications
    Global consumer technology PR campaign launched with a smiley

STEM Campaign

Gold winner

  • ramarketing
    Symbiosis - The go-to sterile specialist

    This entry demonstrated good use of research to inform the planning and then set clear objectives including outputs such as media coverage and, more importantly, outcomes such as sales enquiries via the website. A solid campaign which had a genuine impact on the business.

    Case study

Silver winner

  • r//evolution
    Introducing Amazon Web Services

Finalist

  • Cool Blue Brand Communications
    Great futures STEM from Middlesbrough College

Arts, Culture or Sport Campaign

Gold winner

  • Cool Blue Brand Communications
    A second year of thrifty fun! - Festival of Thrift

    Securing national coverage in The Sun, Guardian and Metro for the second year of a very regionally focused festival was a great achievement and helped demonstrate its importance for Arts Council funding.

    Case study

Silver winner

  • Northumbria Healthcare NHS Foundation Trust
    Healing arts at The Northumbria

Best Use of Media Relations

Gold winner

  • Durham University
    General Election unspun

    Why does voting matter? Durham University took a hard-to-explain subject and made it into an accessible subject by allowing voters to quantify the effects policies in the General Election would have on them, as well as raising the profile of the University as a whole. Impressive work.

    Case study

Silver winner

  • Cool Blue Brand Communications
    Launching a new way to own a home in London - Genie

Best Use of Digital

Gold winner

  • Northumbria Healthcare NHS Foundation Trust
    A&E changes across Northumberland and North Tyneside

    Northumbria Healthcare NHS Foundation Trust really wowed the judges with their approach to the campaign, delivering impressive results in the first three months on a relatively small budget compared to non-digital campaigns. A worthy winner.

    Case study

Best Publication

Gold winner

  • Cool Blue Brand Communications
    Story Living Magazine - Story Homes

    Cool Blue Brand Communications impressed by clearly demonstrating how setting the correct strategy at the start can deliver the best results, literally delivering calls to action across targeted geographic audiences.

    Case study

Best Event

Gold winner

  • NHS North of England Commissioning Support
    How to spend the mental health pound

    A creative approach to what was a very complex issue. Together with strong planning, the team employed some good methods to ensure that the topic would resonate and engage with its audience. The campaign was clearly and concisely put together and not only drove footfall to the events, but ensured that dialogue was opened and debates were had.

    Case study

Silver winner

  • Narrative
    Cornmill's Chorus - Sing to Win!

Outstanding In-House Public Relations Team

Gold winner

  • Durham University

    Durham University is a team that knows its purpose and has clearly defined objectives. The judges were impressed by the innovative campaign idea implemented to drive interest beyond normal audiences. This team works across local, national and international boundaries to drive the reputation of the University's research services. The team has shown significant success at home and abroad, while making time for professional development to continue to deliver excellent services. A worthy winner.

    Case study

Silver winner

  • Northumbria Healthcare NHS Foundation Trust

Finalist

  • NHS North of England Commissioning Support

Outstanding Public Relations Consultancy

Gold winner

  • Cool Blue Brand Communications

    Off the back of its most profitable year, Cool Blue Brand Communications has successfully grown into a strong team of 35 staff, listing an impressive client base. Focused on delivering best results that are at the core of clients' business objectives, the consultancy is investing considerably into its team, with generous training budgets and a focus on staff wellbeing.

    Case study

Silver winner

  • ramarketing

Ken Robinson Award

Winner

  • Sheila Dixon
    The Bowes Museum

Communicator of the Year

Winner

  • Steph McGovern
    BBC