Results and case studies

The winners of the 2015 Scotland PRide Awards were revealed on Thursday 8 October at Glasgow Marriott Hotel.

To view photographs from the night, visit the Steve Pope Photography website and do the following:

  1. Click on the 'Batch Download' link (right-hand side of page).
    A window pops up prompting for a password.
  2. Enter password: "PRide" (case sensitive).
  3. Select which images you wish to download.

Read on for the full results.

Note: All case studies are in PDF format and open in a new window.

Corporate and Business Communications Campaign

Gold winner

  • The BIG Partnership
    Tomorrow's City Centre, Today

    Well thought through, well planned and well executed, this eye-catching campaign certainly captured the attention of the media and achieved the desired result, on a relatively small budget. Careful consideration was given to messages, audiences, and timing, and there was clear evidence of both strong outputs and outcomes. No detail was left to chance and it paid off.

    Case study

Silver winner

  • Weber Shandwick
    Creating a buzz about collaboration

Finalists

  • Golley Slater
    Driving delivery of excellent customer service for Glasgow 2014 Commonwealth Games
  • Grayling
    Grant Thornton: Digital First
  • Perceptive Communicators
    Clyde Gateway - Scotland's Newest Business District
  • VisitScotland
    Engaging Scotland's tourism industry with a year like no other

Internal Communications Campaign

Gold winner

  • West Dunbartonshire Council
    Be The Best

    An inspiring overnight transformation by the team at West Dunbartonshire Council, literally taking staff by surprise! A creative focus, alongside strong internal messages, encouraged and empowered staff to 'Be the Best'.

    Case study

Silver winner

  • Edinburgh Napier University
    Strategy 2020: Building Success

Finalist

  • Wheatley Group
    W.E. are Wheatley: Celebrating diversity in Wheatley Group

Consumer Relations Campaign

Gold winner

  • Wire Media
    Tennent's Lager and Wire Media: Pint-Sized PR Stories

    An excellent campaign by Wire Media and Tennent's Lager. The campaign had a clear focus from the outset, which allowed for strong planning and achieved excellent consumer reach. The judges were impressed by the incredibly focused approach, and by the end results which were way more than pint-sized!

    Case study

Silver winner

  • 3x1 Public Relations and Quality Meat Scotland
    Love Scotch Lamb

Finalists

  • Holyrood PR
    Wholly Trinity - The Sell Out Success
  • Stripe Communications
    IRN-BRU 'Born to Support'
  • Wire Media
    Lotto Thanks - Celebrating Scotland's Summer of Sport
  • Wire Media
    Whyte & Mackay - Taking Whisky to new heights

Public Sector Campaign

Gold winner

  • Consolidated PR and Children's Hearings Scotland
    Volunteer for Children's Panel. It's Life Changing.

    The objectives for this campaign were well and truly achieved, and then some! This entry demonstrated both excellent outputs and outcomes well beyond what had been hoped for. The campaign was creative, well thought through and well implemented, with strong evidence of stakeholder engagement. Impressively, all of this was achieved on a relatively modest budget.

    Case study

Silver winner

  • Skills Development Scotland (SDS)
    Scottish Apprenticeship Week 2015

Finalists

  • Grayling and Network Rail
    Borders Railway: New tracks, new journeys, new beginnings
  • Perceptive Communicators
    Clyde Gateway - Scotland's Newest Business Destination
  • Weber Shandwick Scotland and Scottish Government Marketing
    Eat Better Feel Better: Improving Scotland's Diet
  • West Dunbartonshire Council
    Do The Right Thing Litter Campaign

Community Relations Campaign

Gold winner

  • Pagoda Porter Novelli
    Knockshinnoch Wind Farm: Generating community support

    A well-planned, well-executed and effective campaign that harnessed community opinion and delivered the result that mattered. On a topic which can evoke strong feelings and opinions, Pagoda Porter Novelli worked at a grassroots level to ensure the local voice was heard.

    Case study

Silver winner

  • West Dunbartonshire Council
    Do The Right Thing Litter Campaign

Finalists

  • Grayling
    Teeing Up the Locals
  • Weber Shandwick Scotland and Scottish Government Marketing
    Eat Better Feel Better: Improving Scotland's Diet
  • Wheatley Group
    Commonwealth Games Furniture - a gift from the Games

Public Affairs Campaign

Gold winner

  • Pagoda Porter Novelli
    Knockshinnoch wind farm: Generating support

    This campaign really engaged local people in the benefits of wind energy and dealt with any fears quickly and factually. It was grounded in good research, was strategic, and included very effective tactics. Ultimately, it achieved the outcome the client needed - an outcome that has had tangible benefits for the local community.

    Case study

Silver winner

  • Orbit Communications
    Millions for Mental Health in Scotland

Finalists

  • Indigo
    Presumed Liability for Vulnerable Road Users
  • Prostate Cancer UK
    Men United v Prostate Cancer: 5 Inequalities, 5 Solutions
  • Weber Shandwick
    ScotlandVotes.com
  • Weber Shandwick
    Tackling Tattie Targets

Not-for-Profit Campaign

Gold winner

  • British Heart Foundation Scotland
    Creating a Nation of Lifesavers

    A worthy winner in a very strong category. This was a truly brilliant campaign that achieved excellent buy in from media and politicians, and was very clear from the beginning on its objectives and target audiences. The campaign has achieved much more than a nation of lifesavers - it has created a wonderful legacy that is sure to continue, given the response to date.

    Case study

Silver winner

  • Orbit Communications
    Millions for Mental Health in Scotland

Finalists

  • Cran Communications
    Cran Communications & SCCR - #StopTalkListen campaign
  • Orbit Communications
    The Annie Dow Heroism Award
  • Tricker PR
    Whisky Heroes - Spirit of Speyside Whisky Festival

Healthcare Campaign

Gold winner

  • Weber Shandwick
    Now hear me: it's my right to speak

    This campaign was founded on good research and planning, with a strategic approach and effective, creative tactics that were clearly well thought through. Outputs were impressive – not least the well-watched videos – along with strong evidence of outcomes. All-in-all, a highly effective campaign which is making a difference to people's lives in Scotland.

    Case study

Silver winner

  • Prostate Cancer UK
    Men United v Prostate Cancer: 5 Inequalities, 5 Solutions

Finalists

  • Consolidated PR and The Scottish Government
    Don't Get Scared, Get Checked
  • NHS 24
    Be Health-Wise This Winter

Integrated Campaign

Gold winner

  • Weber Shandwick Scotland and Scottish Government Marketing
    Eat Better Feel Better: Improving Scotland's Diet

    Strong research created an impressive informed strategy with multiple touch points. By engaging 'real mums' - real people - through communities, creating events and working with supermarkets, this campaign achieved excellent positive outcomes. Great media response too! A worthy winner.

    Case study

Silver winner

  • Scottish Government
    Winter is coming! - Scotland's Winter Festivals

Finalists

  • Grayling and Network Rail
    Borders Railway: New tracks, new journeys, new beginnings
  • Muckle Media
    Gett
  • Seafish and Citypress
    Omega-3 the Superfishoil Championing omega-3 awareness and seafood consumption
  • Smarts
    Fit in '14

Low Budget Campaign

Gold winner

  • Smarts
    We love our gingers

    This creative campaign is a prime example of effective and engaging PR and communications and is proof that big budgets aren't always needed to achieve big results. On a very modest budget, a brand was brought to life with great personality and humour. The campaign achieved both great outputs and outcomes, with tangible increases in sales during a challenging time of year.

    Case study

Silver winner

  • Golley Slater
    Launching Historic Scotland's Engine Shed project

Finalists

  • Orbit Communications
    Millions for Mental Health in Scotland
  • Stripe Communications
    A clever little PR Campaign
  • The BIG Partnership
    Air Space Trampoline Park Launch
  • Wire Media
    Ginger Discount: Aberdeen Union Square's Red Hot Promotion

Arts, Culture or Sport Campaign

Gold winner

  • Grayling
    The 2014 Ryder Cup: The Best Ryder Cup Ever

    Based on sound strategy and employing well-considered tactics, this team worked smart to create an engaging campaign that helped to elevate this huge event from the realm of elite sport and into the homes and hearts of Scottish people. This creative and insightful campaign achieved much more than press coverage – it helped to create a powerful lasting legacy for this iconic event.

    Case study

Silver winner

  • Wire Media
    Lotto Thanks - Celebrating Scotland's Summer of Sport

Best Use of Media Relations

Gold winner

  • VisitScotland
    Scotland: The Land That Inspired Outlander

    Carefully planned to ensure maximum impact, this engaging and creative campaign utilised excellent, targeted media relations skills across multiple platforms to achieve optimum results. Impressive coverage results aside, this campaign went beyond physical outputs and demonstrated success in achieving tangible outcomes; opening a compelling discourse about Scotland as an attractive tourist destination and, ultimately, delivering increased visitor numbers to Scotland's shores.

    Case study

Silver winner

  • 3x1 Public Relations
    Frying High! The National Fish & Chip Awards

Finalists

  • Beattie Communications
    Redefine | BDL Hotels - Groom Academy
  • Stripe Communications and Scottish Government Marketing
    Bags of Coverage
  • Weber Shandwick Scotland and Energy Saving Trust
    Check, Switch, Insulate – Big Energy Saving Week
  • Wire Media
    Tennent's Lager and Wire Media: Pint-Sized PR Stories

Best Use of Social Media

Gold winner

  • Smarts
    We love our gingers

    This smart, creative and well-considered campaign shines out not just because of its fun, personality-filled social media content but because it truly delivered. The results speak for themselves: increased share of voice, tangible sales increases and massive talkability - all within a very modest budget. Bravo.

    Case study

Silver winner

  • Consolidated PR, Story and The Scottish Government
    Sharing Wishes, Saving Lives

Finalists

  • Citypress
    Citypress & Fish is the Dish: Omega-3 Awareness Campaign
  • Falkirk Council
    Earn While You Learn
  • Shelter Scotland
    Social Media Santa for Scotland's homeless children
  • Weber Shandwick
    Nessie - Our National Treasure!

Best Use of Photography or Design

Gold winner

  • Stripe Communications
    Capturing Lovers of Light

    The judges absolutely loved this inspiring, simply beautiful campaign which achieved amazing results and coverage. Stripe Communications had a clear strategy and devised an excellent plan to capture lovers of light. The response to this campaign - across media globally, through brand awareness and page impressions - reflected the excellent thinking behind the communications. Inspirational!

    Case study

Silver winner

  • Holyrood PR
    Making a Visual Impact - A Bank of Images

Finalists

  • Falkirk Council
    Time to Adopt - A Guide for Grown Ups
  • Muckle Media
    Scotland's Decision: Scotland September 18
  • Muckle Media
    V&A Dundee: Design in Motion
  • Weber Shandwick
    Awakening a Sleeping Giant

Best Publication

Gold winner

  • SGN and Scarlett Abbott
    SGNmail

    This was a favourite for the judges in a highly-contested category. The SGNmail had a clear focus around a narrow deep target audience – employees – from the outset. The publication was well researched and invested in, used great tactics to engage staff and achieved a great balance of an excellent response from staff whilst being engaging and meaningful.

    Case study

Silver winner

  • Seafish Industry Authority
    Quay Issues

Finalists

  • Indigo in partnership with Fife Council Economic Development
    Fife Business Matters
  • Think Publishing for the Royal Photographic Society
    The RPS Journal
  • West Dunbartonshire Council
    Talk Newspaper

Best Event

Gold winner

  • Golley Slater
    Launching Historic Scotland's Engine Shed project

    This was a well thought through campaign around the Engine Shed. The event achieved a superb response from media, coupled with excellent community engagement and partnership, and captured the imagination of locals with 700 visiting! The judges were impressed by how the event ensured ongoing engagement with both councils and schools. This was a great event supported by a clearly focused communications campaign by Golley Slater and Historic Scotland.

    Case study

Silver winner

  • ScottishPower Renewables
    Opening West of Duddon Sands Offshore Windfarm

Finalists

  • Grayling
    The 2014 Ryder Cup Trophy Tour
  • Scottish Enterprise
    Commonwealth Games Business Conference
  • Seafish
    The National Fish & Chip Awards

Outstanding Young Communicator

Gold winner

  • Ross Stebbing ACIPR
    Holyrood PR

    Ross is a confident, enthusiastic professional with a well-rounded skill set. His tenacious, creative approach to client work has seen him deliver an impressive range of national and international coverage. He is extremely driven and ambitious with a proactive approach to not only his own career development but that of his junior colleagues.

    Case study

Finalist

  • Julia Bryce MCIPR
    Frasermedia

Outstanding Independent Practitioner

Gold winner

  • Lisa Palompo Dixon MCIPR
    Palompo PR

    An excellent example of boutique PR, Palompo is like a breath of fresh PR air. From pop up surgeries to buffet menus, it is clear that Lisa is passionate about what she does - and her clients clearly love working with her. Palompo PR oozes with pride and energy, it knows what its clients like, and how to make PR work well for them. The buffet menu provides clients with choice and helps them select what they need, rather than being told what they are getting. Lisa has focused on growing her boutique brand with well selected clients feeling loved and nourished. Add to this her pop up PR surgeries which are generating business and brand awareness, Palompo PR is savvy, creative and is clearly 'growing' places.

    Case study

Public Sector Team of the Year

Gold winner

  • West Dunbartonshire Council

    West Dunbartonshire Council has a clear strategy and set of objectives. The judges were impressed that their activities were properly quantified and evaluated against their objectives. Their anti-litter campaign showed an innovative approach to communicating key messages.

    Case study

Outstanding In-House Public Relations Team

Gold winner

  • Seafish

    This was a great entry from a team rebuidling relationships with clear evidence of how PR helps an organisation rebuild its reputation. The judges were highly impressed by the campaign example, especially the metrics, which showed real success beyond media coverage.

    Case study

Silver winner

  • VisitScotland

Finalists

  • Scotland TranServ
  • Wheatley Group

Outstanding Small Public Relations Consultancy

Gold winner

  • Holyrood PR

    Holyrood PR made a strategic decision to reposition their business over the past three years, a decade after incorporation, and have shown significant success in doing so. The judges were impressed by the collaborative approach to creating a new agency vision that drove Holyrood away from traditional media, towards digital. By creating customised media hubs for their clients on a new website, Holyrood successfully demonstrated tangible evidence of agency differentiation. Finally, Holyrood is a great example of an employer committed to the CIPR's CPD scheme, along with not only training its team but also encouraging them to capture and share that training via blogging on the website.

    Case study

Silver winner

  • Frasermedia

Finalists

  • Morrison Media Strategies
  • Muckle Media
  • Perceptive Communicators
  • Volpa

Outstanding Public Relations Consultancy

Gold winner

  • 3x1 Public Relations

    3x1 Public Relations presented a strong all-round entry, which made them a worthy winner in a very competitive category. The judges were impressed by the clear business objectives, strategy and measures that they applied, the demonstration of a progressive and committed approach to training and development, and their ability to evidence their outstanding work for clients in Scotland and further afield with hard measures, examples and client feedback. A worthy winner.

    Case study

Silver winner

  • Weber Shandwick Scotland

Finalists

  • Bread
  • Citypress
  • Grayling Scotland
  • Stripe Communications