Results and case studies

The winners of the 2015 South of England and Channel Islands PRide Awards were revealed on Friday 20 November at the Bristol Marriott Hotel City Centre. To view photographs from the night, visit the Steve Pope Photography website and do the following:

  1. Click on the 'Batch Download' link (right-hand side of page).
    A window pops up prompting for a password.
  2. Enter password: "PRide" (case sensitive).
  3. Select which images you wish to download.

Read on for the full results.

Note: All case studies are in PDF format and open in a new window.

Corporate and Business Communications Campaign

Gold winner

  • AXA Wealth
    Retirement LifePlanning

    Robust pre and post research led to a very strong campaign. The judges liked the consumer focus which brought a potentially dry subject to life and positioned AXA Wealth as thinking differently, just as consumers are approaching their retirement differently. This campaign resulted in a very positive outcome for the brand among advisors as a stronger player in the retirement market.

    Case study

Internal Communications Campaign

Gold winner

  • Virgin Holidays
    Project Green – Phase One of The Galleria refurbishment

    A strong campaign in terms of strategy, planning, tactics, and implementation. The judges were impressed by the manner in which the entry reflected the brand throughout – a key contributor to the success of the campaign. The business objective turned into measurable campaign objectives, with creativity directly linked to insight to produce a truly impressive set of results.

    Case study

Consumer Relations Campaign

Gold winner

  • McCann
    Breaking the taboo around women's health for Balance Activ

    A strong campaign that managed to draw out the key challenges and link the tactics to address them. The judges were impressed by the manner in which McCann brought the issue into real life using the dating survey. The serious elements also worked well alongside the element of humour, contributing to the campaign achieving impressive outputs and outcomes, including measurable commercial ROI.

    Case study

Silver winner

  • Midnight Communications
    Brighton Sea Life Centre – Everybodysaurus at the Sea Life Centre!

Public Sector Campaign

Gold winner

  • Ordnance Survey
    OS Photofit competition campaign

    This campaign exceeded strong measurable objectives with great results in both phase 1 and phase 2. Ordnance Survey clearly demonstrated cost effectiveness through PR which was supported by advertising. The judges liked the phased approach, which offered a clear timeline of activity. This was a very clever, on brand campaign which encouraged participation by members of the public and increased organic reach with user generated content, receiving a great variety of media coverage.

    Case study

Silver winner

  • Plymouth City Council
    Are you registered to vote?

Finalists

  • Economic and Social Research Council
    ESRC Changing World Photographic competition
  • Environment Agency
    Sandwich Town Tidal Defences
  • Jargon PR
    Positive Peer Pressure
  • Locate Jersey/Crystal PR
    A targeted global approach to inward investment

Community Relations Campaign

Gold winner

  • South West Water
    Even Cleaner Seas

    The reputation for clean bathing water is fundamental to the South West economy, so securing community support, planning consent and stakeholder buy-in for these important infrastructure projects was essential. This was a comprehensive community engagement campaign covering all aspects of the discipline well, with excellent results on a shoestring budget.

    Case study

Silver winner

  • Grayling
    Plan A - because there is no Plan B

Finalist

  • West Sussex County Council
    Understanding Autism

Integrated Campaign

Gold winner

  • Jellybean
    For the Love of Chocolate

    The judges thought this campaign was literally chocolate. A holistic approach was taken, with research really informing the strategy and tactics. It successfully segmented the target audiences and the concept was universal across all audiences. The design work was beautifully executed and it delivered impressive results with 15% uplift in sales against a target of 10%. This campaign demonstrated that the brand really understands its UK market.

    Case study

Silver winner

  • The Vine
    HelloHome Ready for Bed? Campaign

Low Budget Campaign

Gold winner

  • Barefoot Media
    Padstow Christmas Festival

    A strong, well researched campaign which delivered great coverage, contributing to both sponsorship targets and record visitor number. The judges liked the celebrity endorsement, competition element and the staggered approach to the campaign which resulted in both strong regional and national coverage.

    Case study

Silver winner

  • Good Energy
    Good Energy, the National Trust & the 'Green, clean' campaign - vintage spring cleaning tips

Finalists

  • Briscoe French
    York2Pompey
  • Grayling
    Christmas by St David's
  • Livewire Public Relations
    Record results for Congleton High School
  • West Sussex County Council
    Understanding Autism

STEM Campaign

Gold winner

  • Good Energy
    Energy Miles: Where does my energy come from? Why renewables are the answer

    This campaign was strong on research and planning, with impressive levels of engagement to arrive at the final strategy. Shrewd timing for the campaign launch contributed to its success, achieving solid social media impact and engagement. The evaluation metrics suggest this campaign contributed hugely to the important issues of fuel security and sustainability, with outcomes delivered in a cost-effective way.

    Case study

Arts, Culture or Sport Campaign

Gold winner

  • Midnight Communications
    Arundel Castle – Where History Comes Alive!

    SMART objective setting and extensive client engagement were key to the success of this strong campaign. Playing to the visual strengths of the castle, Midnight brought the destination to life using a variety of tools and channels, notably through a well-designed social media strand. Implementation was sustained and effective, securing on-message coverage in the target national titles. Outcomes were impressive with growth metrics of up to 19%.

    Case study

Silver winner

  • McCann
    Hitting the target – raising archery's profile across the UK

Finalists

  • Carswell Gould
    Saving Arts and Culture
  • MPAD and Warner Young Management
    Bring The Foo Fighters To Cornwall - Crowdfunder Campaign

Regional Campaign of the Year

Gold winner

  • South West Water
    Even Cleaner Seas

    With bathing water being so fundamental to the South West economy, this was an important campaign to get right, which South West Water did. The team carried out a comprehensive analysis of stakeholders and clearly developed segmentation, against which objectives were set, messages tested and delivered and a range of creative tactics were deployed.

    Case study

Silver winner

  • Midnight Communications
    Brighton Sea Life Centre – Everybodysaurus at the Sea Life Centre!

Finalist

  • Wild Card
    Put your milk where your moustache is - celebrating regional dairy

Best Use of Media Relations

Gold winner

  • Barefoot Media
    Padstow Christmas Festival

    One might not think of an exposed, Atlantic Cornish harbour as traditional winter destination, but this campaign cleverly challenged perceptions and successfully positioned Padstow as a year round tourism destination, with more than a famous fish restaurant at its core. A considered, tactical and integrated campaign was delivered against clear and measureable objectives. A worthy winner.

    Case study

Silver winner

  • Carswell Gould
    Red Funnel - making waves in the media

Finalists

  • Jargon PR
    Positive Peer Pressure #DoDemocracy
  • KOR Communications
    The Seaton Down Hoard
  • Livewire Public Relations
    Record results for Congleton High School
  • South Central Ambulance Service NHS Foundation Trust
    SCAS helps to drive down public demand with #winterwise messaging

Best Use of Digital

Gold winner

  • Surrey County Council
    NHS Health Checks

    Clearly set out and measureable objectives established a solid foundation on which to build and deliver this creative campaign. Intelligent planning, effective implementation and responsive engagement across a varied mix of channels was evident. Aims were met and measured outcomes demonstrated, meaning judges were confident in awarding Surrey County Council this well deserved gold.

    Case study

Best Use of Social Media

Gold winner

  • Highlight PR
    30th Anniversary Strategy for Sylvanian Families

    Clearly set objectives contributed to the success of this campaign as the broad audience could have otherwise diluted its success. This creative and visual campaign engaged with target audiences in a gentle but persuasive way, creating fun imagery which was widely shared across a number of channels. The campaign was well planned, sustained and delivered cost effective, solid outcomes. #GOLD

    Case study

Silver winner

  • South Central Ambulance Service NHS Foundation Trust
    SCAS is #Springready with seasonal campaign

Best Publication

Gold winner

  • Western Power Distribution
    Powerlines

    This was a nicely designed and easy to read publication. Truly excellent and well researched, Western Power demonstrated a fundamental understanding of their audience and wrote the content accordingly. There was consistent and clear use of metrics to both develop, design and evaluate the magazine. Add to that excellent value for money.

    Case study

Silver winner

  • East Sussex County Council
    Your County

Finalists

  • bandv
    Stannah Talk
  • Kent Police
    The Relay - the Kent Police magazine for officers and staff
  • Ocean Edge PR
    OceanEdge PR for Browning EMA (Estate Management Association) – Annual Report 2014
  • Ordnance Survey
    The Grid

Best Event

Gold winner

  • Midnight Communications
    Startups Awards 2014

    Objectives were clearly defined and gave a good platform on which to design and implement event communications activity. Planning was comprehensive for this fairly traditional but highly effective communications programme, resulting in solid increases in coverage, reach and sponsor mentions across the target media. Attendee and client satisfaction was rated at 100% in many areas, including meeting the objective.

    Case study

Silver winner

  • Inside Media
    Conti Media Cup: inflating awareness of Continental Tyres' football sponsorship

Finalist

  • South Central Ambulance Service NHS Foundation Trust
    SCAS staff and volunteers shine at AMBIES Awards

Issues or Crisis Management

Gold winner

  • Arco and The McOnie Agency
    Keeping Cool and Carrying on Safely – a PR response to the Ebola crisis

    Commitment to robust research and careful planning made this campaign stand out. They demonstrated empathy with the issues and concerns faced by end-users of their client's product. Their awareness and planning for risk was exemplary, with a depth of contingency planning appropriate for the subject matter. This was a thought provoking campaign and inviting journalists to experience life in an Ebola hazmat suit was a clever tactic.

    Case study

Outstanding Young Communicator

Gold winner

  • Laura Hicks MCIPR
    Wild Card

    The judges were very impressed with Laura's clear passion for the industry and her obvious ambition to become an aspiring leader of the future. Laura's appetite for learning and personal development was apparent. Her breadth of knowledge and range of achievements, including completing the CMI leadership and management qualification as well as her voluntary work for Falmouth University's Employer Forum and for Cornwall's business network The Hub, particularly impressed the panel. Laura's enthusiasm, desire to seek out new learning opportunities and recognised successes in the industry clearly mark her out as an outstanding young communicator. We have no doubt that Laura will be a leader of tomorrow.

    Case study

Finalists

  • Amber Thomas MCIPR
    Avon and Somerset Office of the Police and Crime Commissioner
  • Harriet Southwood ACIPR
    Briscoe French
  • Jessica Beales MCIPR
    Midnight Communications
  • Kat Mann ACIPR
    AXA Wealth

Outstanding Independent Practitioner

Gold winner

  • Karen Tippett-Lehane MCIPR
    TippettPR

    Karen has demonstrated a strong record as an award-winning PR practitioner, along with an ongoing commitment to contributing to the future of the profession and raising its status. The example campaign showed strong creativity and innovation, with clearly defined objective setting, planning and evaluation, all contributing to securing her PRide success once again.

    Case study

Finalist

  • Craig Peters MCIPR
    Sherlock PR

Public Sector Team of the Year

Gold winner

  • Bristol City Council

    The judges were impressed by Bristol City Council's social media campaigns such as their 'Warm Up Bristol' home energy campaign. The entry demonstrated effective management of an issue which could have turned into a crisis but didn't, thanks to the work of the team. They also showed a strong commitment to professional development and are a worthy winner.

    Case study

Silver winner

  • Kent Police

Outstanding In-House Public Relations Team

Gold winner

  • Bournemouth Borough Council

    An excellent entry which sets the standards in demonstrating the metrics and measures that communicators should use in connecting PR activity to business objectives. The team understands how its service supports the council's objectives and are able to demonstrate how the budget links to outcomes. A series of outstanding achievements were topped by a campaign which is an example of measuring digital activity by outcome – and showing the benefit through repeat use and improvements to the borough. This is a Bourne Brilliant team.

    Case study

Outstanding Small Public Relations Consultancy

Gold winner

  • Jargon PR

    The judges were really impressed with the employment environment created by Jargon. Demonstrated within their entry was both a strong commitment to, and financial investment in, training, along with a willingness to help apprentices get started in the public relations industry. Jargon has a single business goal which is measurable and stretching - what we should be seeing from strong agencies – and their business performance shows they are on track to achieve that goal. Finally, Jargon's European network provided tangible signs of differentiation to earn them this well-deserved award.

    Case study

Silver winner

  • MPAD

Finalists

  • KOR Communications
  • Pic PR
  • SEA PR

Outstanding Mid-Sized Public Relations Consultancy

Gold winner

  • Orchard PR

    Orchard PR showed an outstanding commitment to developing staff and delivering excellent, results-based campaigns for clients. The judges were particularly impressed by their commitment to CPD, mentoring and qualifications, and the creation of an apprenticeship.

    Case study

Silver winner

  • Midnight Communications

Finalist

  • Oracle Group

Outstanding Public Relations Consultancy

Gold winner

  • Orchard PR

    Run out of Guernsey, Orchard PR has shown a successful growth strategy, allowing it to expand not just into other regions but also across its Guernsey based client portfolio. The consultancy showcases a strong commitment to staff development and training, covering an impressive programme of professional qualifications, internal training workshops and external talks and events. Its client base and campaign results are testament to the effective staff and skills development programme Orchard has implemented.

    Case study