Results and case studies

The winners of the 2015 Yorkshire and Lincolnshire PRide Awards were revealed on Thursday 26 November at Aspire, Leeds. To view photographs from the night, visit the Steve Pope Photography website and do the following:

  1. Click on the 'Batch Download' link (right-hand side of page).
    A window pops up prompting for a password.
  2. Enter password: "PRide" (case sensitive).
  3. Select which images you wish to download.

Read on for the full results.

Note: All case studies are in PDF format and open in a new window.

Corporate and Business Communications Campaign

Gold winner

  • Wolfstar
    KPMG - Nunwood - US CEE outreach campaign

    A well written award entry and quality supporting information was provided to help the judges clearly understand the challenge. The strong campaign strategy and thorough approach to implementation ensured the campaign delivered on its objectives.

    Case study

Silver winner

  • Nisa Retail
    Championing independent retail

Finalists

  • Acceleris
    Rentplus - your pathway to home ownership
  • The Right Agency
    Methven: Turning Showering on its Head
  • The Right Agency
    Putting the spark into YESSS Electrical
  • Umpf
    The First Ever English Tourism Social Media Index

Internal Communications Campaign

Gold winner

  • Northern Powergrid
    Team Powergrid: Hidden Heroes Every Day

    This was a well thought out and creative campaign with a clear objective to tackle a sensitive issue which had the potential to generate a significant adverse reaction from the employees affected. Putting colleagues at the heart of the campaign was key to achieving buy-in across the workforce and promoting active engagement across all levels of the company.

    Case study

Consumer Relations Campaign

Gold winner

  • Umpf
    The World's First Dog Selfie Mirror

    A campaign that tapped into the selfie culture generated a fantastic way to engage with consumers. Clear SMART objectives and an innovative, creative idea which ultimately linked back to the client brief. The judges were highly impressed by the results delivered on a tight budget, demonstrating excellent cost effectiveness.

    Case study

Silver winner

  • Grayling
    Putting the heart into Hillstreet

Finalists

  • Acceleris
    From Trash to Treasure with Remade in Britain
  • Golley Slater PR North
    Poundstretcher - The Nation's Neglected Gardens
  • The Lenny Agency
    Owning the cold & flu season

Public Sector Campaign

Gold winner

  • Grayling
    Giving YPO a voice

    Strategy, tactics and implementation were clearly presented within this entry. The judges felt the strategic solution developed by Grayling was key to ensuring the success of the campaign. Overall great results, coupled with strong evaluation clearly demonstrating the outcomes of the campaign, were all delivered impressively within a tight budget.

    Case study

Silver winner

  • Department for Work and Pensions
    Disability Confident

Community Relations Campaign

Gold winner

  • Northern Powergrid
    Northern Powergrid and Ahead Partnership: Make the Grade

    A great strategy helped ensure this campaign was a success. The judges were impressed that the communications activity has helped to give young people heightened awareness of the world of work and equipped them with valuable life skills, such as knowing how to apply for jobs and succeed in interviews. A worthy winner.

    Case study

Silver winner

  • Shooting Star
    Freshtime Fun Club

Finalists

  • Absolutely Food PR & Marketing
    Friendship Lunch Campaign for The Durham Ox
  • Yorkshire Building Society and Hatch Communications
    Yorkshire Building Society's Lasting Legacy Fund

Public Affairs Campaign

Gold winner

  • Yorkshire Building Society
    2015 General Election: housing market engagement

    This campaign demonstrated a strong understanding of both audience and stakeholder communication challenges. Yorkshire Building Society demonstrated a good use of research and, as a result, found an engaging route and creative idea to bring the story to life.

    Case study

Not-for-Profit Campaign

Gold winner

  • Banana Kick, Leeds Beckett Students' Union and Leeds University Union
    Give a XXXX, Give an X

    Judges were impressed with this campaign as it had very clear objectives and a considered approach, having addressed not just the opportunities but also the challenges faced. The phased approach of their campaign demonstrated a good understanding of how they were best going to reach their target audience. The campaign had a variety of well thought through tactics and delivered impressive results which met their campaign objectives.

    Case study

Silver winner

  • Clearsilver Brand Marketing
    Breast Cancer Haven Garden at the RHS Chelsea Flower Show

Finalists

  • Epilepsy Action
    Purple Day 2015 / 'What Does Epilepsy Look Like?'
  • Faith PR
    Faith PR & West Yorkshire Enterprise Agency: Showcasing Entrepreneurial Yorkshire
  • Hatch Communications
    Creating a Night of Hope with World Vision
  • Wolfstar
    Creating a national charity for Scotty's Little Soldiers

Integrated Campaign

Gold winner

  • Prohibition
    Motherhood – The Hardest Job in the World

    The judges were highly impressed by Prohibition's ability to deliver a creative response to a very challenging brief, ultilising a variety of channels and achieving high audience reach across traditional, social and online media. The strong evaluation data presented within the entry, especially in relation to metrics on audience shares of content, made this entry stand out as a worthy winner.

    Case study

Silver winner

  • Home
    Dream Bingo - Tell Us Your Dream

Finalists

  • HR Media and Stagecoach Yorkshire
    Golden Era for Bus Travel
  • The Lenny Agency
    Owning the cold & flu season
  • Umpf
    The World's First Dog Selfie Mirror
  • Virgin Trains East Coast
    From Great to Amazing: Joining the Virgin Family

Low Budget Campaign

Gold winner

  • Content Soup
    Suits you Sir! The world's first bespoke cycling suit for businessmen

    The judges were blown away by both the fresh thinking of Content Soup and excellent results delivered within the budget. The idea was extremely creative and the overall campaign was well managed, with results indicating how the activity had delivered ultimately for the client. A brilliant low budget campaign!

    Case study

Silver winner

  • St John Ambulance
    First Aid For All

Finalists

  • Clearsilver Brand Marketing
    Breast Cancer Haven Garden at the RHS Chelsea Flower Show
  • Grayling
    London Fashion Week hits Manchester
  • Hatch Communications
    Rabbit Awareness Week 2015
  • Umpf
    The World's First Dog Selfie Mirror

STEM Campaign

Gold winner

  • Shooting Star
    Onlincolnshire - Making the Broadband Connection

    The judges were impressed with the creative approach taken to bring a technical subject to life through a vibrant and engaging event programme. Shooting Star developed a robust strategy, coupled with a detailed implementation programme to increase uptake of superfast broadband within Lincolnshire.

    Case study

Regional Campaign of the Year

Gold winner

  • St John Ambulance
    First Aid For All

    A remarkable – and very probably – life-saving region wide campaign for only £800! Aside for the strategy, the judges were impressed with the legacy this campaign has secured for St John Ambulance in Leeds and further afield. It is testimony to the professionalism and creativity of the charity's own communications team that they have been able to exceed all of the campaign's objectives on a such a tight shoestring.

    Case study

Silver winner

  • Northern Rail
    Tour de France Grand Départ – Taking You To The Tour

Finalists

  • Approach PR
    Christmas all wrapped up
  • Golley Slater PR North
    Destination Trinity Leeds

Best Use of Media Relations

Gold winner

  • Yorkshire Building Society and Hatch Communications
    Yorkshire Building Society's 150th Anniversary

    An extremely well planned and implemented campaign. It stood out for a number of reasons, not least the way in which the various elements were brought together to increase impact and awareness. The judges were highly impressed by the clear objectives, outcomes which exceeded expectations and the well presented evaluation.

    Case study

Silver winner

  • Acceleris
    From Trash to Treasure with Remade in Britain

Finalists

  • Cream
    The Rotherham Report
  • Umpf
    The World's First Dog Selfie Mirror
  • Yorkshire Water
    Delivering the right outcome for customers

Best Use of Social Media

Gold winner

  • Aberfield Communications
    The Football Pools - All To Play For

    The judges were very impressed by Aberfield Communications' use of research, not just at the outset of the campaign, but also continuously throughout in order to ensure the output of activity continued to be effective. A great example of a successful social media campaign.

    Case study

Silver winner

  • Umpf
    I Love Trains Week

Finalists

  • Home
    Dream Bingo - Tell Us Your Dream
  • Prohibition
    Motherhood – The Hardest Job in the World
  • Umpf
    The Great E-Scape
  • Umpf
    The World's First Dog Selfie Mirror

Best Event

Gold winner

  • Wolfstar
    Husqvarna World Pole Climbing Championship

    The judges were impressed by Wolfstar, delivering a highly creative event as a means to promote the Husqvarna's sponsorship of the World Pole Climbing Championship. Great use of celebrity involvement and a creative idea helped raise awareness of Husqvarna into wider consumer consciousness beyond its traditional niche fan base.

    Case study

Issues or Crisis Management

Gold winner

  • Grayling
    Reconnecting M&S with Harrogate

    The judges were impressed with the success of the partnership working between Grayling and M&S to transform their relationship with the local community in Harrogate. The judges particularly thought it was worth noting the contribution the local store manager made to ensuring that the overall activity successfully met the corporate objective.

    Case study

Silver winner

  • Acceleris
    Fishing for the Truth – Creating a Unified Voice for Europêche

Finalists

  • Cream
    The Rotherham Report
  • Finn
    Bringing Back The Honey Monster
  • York Teaching Hospital NHS Foundation Trust
    Major Incident is declared at Scarborough Hospital

Outstanding Young Communicator

Gold winner

  • Katie Mallinson MCIPR
    Scriba PR

    Northern soul. Grit and determination. A clear set of professional values. These are a few phrases that summarise why Katie stood out and impressed the judging panel. Katie's attitude towards the PR profession is mature and, in a bold move, she has set up her own business and, as it's growing, she is mentoring others. Katie is enhancing the reputation of PR professionals with her enthusiasm and honest approach to dealing with her clients; she becomes a valuable member of their team and helps them to become better communicators. Katie is unmistakably a successful business woman and an outstanding PR professional.

    Case study

Finalists

  • Ella Sykes MCIPR
    Manifest
  • Holly Skelton MCIPR
    Golley Slater PR North
  • Linzi Morgan MCIPR
    Yorkshire Building Society
  • Mark Bateman MCIPR
    East Riding of Yorkshire Council
  • Sam Parish MCIPR
    The Right Agency

Outstanding In-House Public Relations Team

Gold winner

  • ongo

    An excellent entry with a particular emphasis on the outstanding way in which the team approaches professionalism and CPD with a very impressive programme to reflect the organisation's community-leading ethos within the PR team with a PR apprenticeship, peer networking, CPD support and support for volunteering and mentoring. The team has clear performance targets which are tied directly to ongo's business objectives, and these shine through their recent outstanding successes. They bring colleagues and customers into their work and tell compelling human stories.

    Case study

Silver winner

  • Yorkshire Building Society

Finalist

  • Northern Rail

Outstanding Small Public Relations Consultancy

Gold winner

  • Prohibition

    Prohibition's entry showed that they went through a period of strategic soul searching and have created business objectives that are clear and achievable, providing the agency with clear differentiation in their market sector. Prohibition's commitment to nurturing the industry's young talent is not just laudable, but also has a clear business goal as they seek to build a regional powerhouse. A clear sign that the agency is well on the way to achieving this goal was demonstrated by a campaign for Interflora that was one of the most creative uses of PR techniques to generate conversation that the judges have seen in a long time.

    Case study

Silver winner

  • The Right Agency

Finalists

  • Aberfield Communications
  • Cream
  • Faith PR

Outstanding Public Relations Consultancy

Gold winner

  • Umpf

    Umpf presented a strong all-round entry. Their campaign scored highly for its clear strategy, objectives, tactics and measures of success and this clarity of purpose also showed through in their overall business strategy and performance. In a highly competitive category, Umpf outshone their regional rivals to clinch Gold.

    Case study

Silver winner

  • iseepr

Finalists

  • Aberfield Communications
  • Finn
  • Manifest