Results and case studies

We're thrilled to announce the results of the CIPR South of England and Channel Islands PRide Awards 2017. Click on the links below to view the winning entries.

To view photographs from the night, visit the  Steve Pope Photography website and do the following: 

  1. Click on the 'Batch Download' link (right-hand side of page).
    A window pops up prompting for a password.
  2. Enter password: "PRide" (case sensitive).
  3. Select which images you wish to download.

Note: All case studies are in PDF format and open in a new window.

Corporate and Business Communications Campaign

Gold winner:

  • Southern Water
    The Unflushables

    A well-researched public engagement campaign that seeks to raise the issue internal domestic flooding. The campaign used a humorous activation to convey its message; awareness of unflushable items increased by five per cent year on year as a result.

    Case study

Silver winner:

  • Astley Media
    Property Search Group: Southernhay Life

Finalists:

  • Briscoe French
    Churchers: A Familiar Name Returns to High-streets
  • Camargue and Air Products
    The coolest way to boost performance
  • Highlight PR
    Wessanen: Healthy Food, Healthy People, Healthy Planet
  • Target
    QuoLux: LEADing by example

Consumer Relations Campaign

Gold winner:

  • ADPR and Helly Hansen
    On the Horizon

    An innovative campaign that put influencers at its heart; a team of four non-sailors trained with Helly Hansen for a year with the goal of competing in a competitive race during Cowes Week. The campaign led to significant earned and social media results; and sales of sailing gear for Helly Hanson. The team of bloggers were placed third in their class – a standout campaign this year.

    Case study

Silver winner:

  • Highlight PR
    Living DNA - The HD Ancestry Test

Finalists:

  • Energy PR
    The buyer’s timeline: a lifetime of home buying
  • Inside Media
    Vision Zero - Steering Continental Tyres
  • Pic PR
    Games Room of the Year 2016
  • Wild West Communications
    Forthglade Natural Dog Food: Clean Eating for Dogs

Public Sector Campaign

Gold winner:

  • Ordnance Survey
    OS Maps Aerial 3D Launch

    Strong visual and video assets were the centrepiece of this campaign to promote the latest three-dimensional innovation from Ordnance Survey maps. #GetOutside influencers were engaged to create routes using the new service. The campaign generated high levels of earned and social media, resulting in an almost three-fold increase in sales.

    Case study

Silver winner:

  • Reigate & Banstead Borough Council
    RingGo Cashless Parking

Finalists:

  • Avon Fire & Rescue Service
    Yes You Can!
  • Bournemouth Borough Council
    You're looking after someone
  • Bristol City Council working with Bath & North East Somerset Council, South Gloucestershire Council and West of England Combined Authority
    1 Billion Reasons
  • Hampshire Fire and Rescue Service
    #INeedMySpace - life-saving driving education

Community Relations Campaign

Gold winner:

  • Southampton Solent University
    Small Faces

    Southampton Solent University's Showcase Gallery sought to find new ways of engaging with the community and encourage creative activity in the city. A postcard portrait exhibition broke down barriers to art by showing every piece of work that was submitted. 600 people attended the opening, triple the amount at previous exhibitions.

    Case study

Silver winner:

  • Rolls-Royce Motor Cars
    The Biggest Unveil for the Smallest Rolls-Royce

Finalists:

  • Bournemouth Borough Council and Dorset's nine Councils
    Reshaping your Councils
  • Camargue
    100 Miles of Electrifying Community Relations

Not-for-Profit Campaign

Gold winner:

  • Police Federation of England and Wales
    Believe in Blue

    Believe in Blue tells the story of the police service with a growing community. It achieved its purpose of increasing political and public engagement in police work by sharing stories of positive policing via the Police Federation of England and Wales’ social media channels. The campaign’s title has become part of everyday language.

    Case study

Silver winner:

  • Plymouth Hospitals NHS Trust
    #letsbeopen

Finalists:

  • Astley Media
    Fast Track to Growth
  • Inside Media
    Supporting the vital work of SARSAS
  • Police Federation of England and Wales
    Protect the Protectors
  • Wild West Communications and The Eden Project
    Cornwall’s little Australia

Healthcare Campaign

Gold winner:

  • Plymouth Hospitals NHS Trust
    #letsbeopen

    The campaign by Plymouth Hospitals NHS Trust took forward an idea by a matron and implemented a campaign which resulted in the desired behaviour change. The #letsbeopen campaign was based on robust research, used both traditional and social media tactics, and has led to tangible and strategic outcomes which have resulted in both better communication with patients and families and improved the patient experience.

    Case study

Integrated Campaign

Gold winner:

  • Highlight PR
    Sylvanian Families

    This integrated campaign capitalised on the nostalgic appeal of this popular toy from the eighties. It sought to reach millennial parents, inviting them to share their childhood passion for the toy with their children. The campaign was activated via a mix of paid, earned, social and owned media, delivering huge engagement with the brand, and a year-on-year sales increase of almost 40%.

    Case study

Silver winner:

  • First West of England
    Beat the Rise - mTickets campaign

Finalists:

  • Barefoot Media
    Padstow Christmas Festival 2016
  • Blueberry PR
    Christmas Campaign 2016
  • Plum Communications & PR
    The Butcher, The Baker, The BID Ballot Maker
  • The McOnie Agency
    Putting Our Best Feet Forward

Low Budget Campaign

Gold winner:

  • The McOnie Agency
    Will Robots steal our jobs?

    This low budget research-based campaign for the Chartered Institute of Ergonomics and Human Factors challenged preconceptions about automation in a bid to get the issue onto boardroom agenda. The analysis generated broad attention from business and industry media and was instrumental in communicating a different perspective on automation in manufacturing.

    Case study

Silver winner:

  • Blueberry PR
    Christmas 2016

Finalists:

  • Bournemouth Council
    You're looking after someone
  • Darren Northeast PR and Bournemouth Coastal BID
    #LoveBournemouthBunnies Easter Campaign
  • Energy PR
    Teddy trial puts nametags on the media map
  • Highlight PR
    Bottersnikes & Gumbles TV launch – That’s Grubadacious!

STEM Campaign

Gold winner:

  • Fieldworks and ShopperTrak
    Capitalising on peak trading footfall

    Data-based predictions for footfall ahead of Black Friday and Boxing Day positioned ShopperTrak as an industry leader in the retail sector ahead of its competitors. The campaign supported lead generation via its website.

    Case study

Silver winner:

  • Inside Media
    Vision Zero - Steering Continental Tyres

Finalist:

  • KOR Communications
    Exeter Science Park - A formula for growth

Arts, Culture or Sport Campaign

Gold winner:

  • Shooting Star
    From Sidecars to Superstars

    This campaign raised the profile of sidecar racing by telling the story of Ricky Stevens and Ryan Charlwood’s second British F1 Sidecar Racing championship bid via earned and social media. As a result, the team built a strong following and secured sponsorship from JG Speedfit Kawasaki for the 2017 season.

    Case study

Silver winner:

  • ADPR and Helly Hansen
    On the Horizon

Finalists:

  • Barefoot Media
    Polo on the Beach 2017
  • EIGCA & Bojangle Communications
    Unlocking the value in EIGCA
  • Liz Lean PR
    Farewell ABC Cinema, hello ODEON!
  • Midnight Communications
    Celebrating 950 Years of History at Arundel Castle

Regional Campaign of the Year

Gold winner:

  • Barefoot Media
    Padstow Christmas Festival 2016

    The grassroots campaign put more than 60 high-profile chefs and 100 producers at its heart. The six-month campaign delivered increased footfall during the festival weekend through partnerships with Cornwall Today, and the Cornish Guardian; and social media activity by chefs including Rick Stein, Paul Ainsworth, and Nathan Outlaw.

    Case study

Silver winner:

  • Wild West Communications
    Penzance Heliport - getting off the ground

Finalists:

  • Bournemouth BC, Dorset CC, Poole BC, North Dorset DC, West Dorset DC, Weymouth & Portland BC
    Future Dorset
  • Bournemouth Borough Council and Dorset's nine Councils
    Reshaping Your Councils

Best Use of Media Relations

Gold winner:

  • McCann Bristol and Haynes Publishing
    Haynes Explains life with cheeky parodies

    This proactive campaign sought to raise awareness of ‘Haynes Explains’ – four brilliantly observed pocket-sized titles focusing on Babies, Teenagers, Marriage and Pensioners. Bespoke pitches and targeted reviews led to national acclaim. The books had to be reprinted twice in the run-up to the Christmas shopping season.

    Case study

Silver winner:

  • Barefoot Media
    Padstow Christmas Festival 2016

Finalists:

  • Barefoot Media
    Polo on the Beach 2017
  • Grayling and Hampton by Hilton
    Be a Seekender
  • Inside Media
    Vision Zero - Steering Continental Tyres
  • Media Safari
    Innovating for a smarter, safer world

Best Use of Social Media

Gold winner:

  • Highlight PR
    #FindingAquabeads

    Integrated paid and social activity on Facebook, Instagram, PopJam and Twitter created a large community with the purpose of engaging children in crafting. Ten parent bloggers were recruited to support the campaign that sought to position Aquabeads ahead of rival brands. Sales growth increased by 65% year-on-year.

    Case study

Silver winner:

  • Institution of Engineering and Technology
    IET YWE Awards #9percentisnotenough

Finalists:

  • Bournemouth University
    #MyPlacementStory
  • Briscoe French
    Churchers: A Familiar Name Returns to High-streets

Best Publication

Gold winner:

  • Target
    Leading magazine: a meeting of inquiring minds

    Leading magazine is a shop window for small and medium enterprise (SME) sized leadership development and strategy specialist QuoLux. The publication was used as a strategic tool to build relationships through editorial with partners and customers, resulting in increased sales and impressive return on investment.

    Case study

Silver winner:

  • Southampton Solent University
    Great Strides

Finalists:

  • EDF Energy
    My Generation Magazine
  • Liquid
    Pure Maple Magic
  • Midnight Communications
    The 28th Sussex Business Awards Programme
  • Police Federation of England and Wales
    POLICE

Best Event

Gold winner:

  • AMBITIOUS
    Bringing Social Media Week to Bristol

    The campaign succeeded in bringing Social Media Week to Bristol, attracting high profile participants from Facebook, Buzzfeed, Twitter, Glassdoor, General Assembly, Visit Britain and Yahoo. More than 50 events took place over the week-long event, securing attendance by more than 1,100 local businesses.

    Case study

Silver winner:

  • Midnight Communications
    BAHBAs Go To Bollywood

Finalists:

  • Carswell Gould
    Venturefest South
  • Police Federation of England and Wales
    Police Bravery Awards

Issues, Crisis or Reputational Management

Gold winner:

  • Inside Media
    Aston Manor - earning the reputation they merit

    The campaign managed a series of challenging alcohol and public health related issues to maintain the reputation of Aston Manor as the UK’s largest independent cider maker. It aimed to promote the quality and capability of the Aston Manor operation. A strong press office countered criticism of the industry with hard facts and data.

    Case study

Silver winner:

  • Briscoe French PR
    Save Basingstoke Sports Centre

Finalist:

  • Reigate & Banstead Borough Council
    Castle in the haystack Case

Outstanding Young Communicator

Gold winner:

  • Joe Ball MCIPR
    Bristol City Council

    An exceptional communicator, working with challenging subject matter; in a very short space of time, Joe has been entrusted with working on challenging and highly sensitive issues, dealing with  vulnerable people. His ability to maintain a passion for public service and public relations, when spending so much time reacting to events rather than managing proactive campaigns, stood out to the judges. Joe’s knowledge of the importance of working in partnership was particularly impressive, giving the example of working with universities and surgeries to ensure students and others are captured on registers of residents. The stand out moment was when he described his role in speaking truth to power, the challenge of responding authoritatively and quickly, the role of social media and engaging with activists online to connect with hard-to-reach groups. He was keen to see PR develop as a profession. And further expanded this point, outlining the vital role of public relations in helping the public see his work, and that of his colleagues, as ethical and stressed how his role in the public sector has to uphold the highest possible standards. The judges left inspired and confident in the future of PR.

    Case study

Finalists:

  • Dan Gallienne MCIPR
    Orchard PR
  • Jade Jackson-Newman MCIPR
    Inside Media
  • Jessica Beales MCIPR
    Midnight Communications
  • Madeleine Tiscoe MCIPR
    Wild West Communications
  • Robert Breckon MCIPR
    University of Bath

Outstanding Independent Practitioner

Gold winner:

  • Rachel Picken Chart.PR, MCIPR
    Agile PR

    A standout winner in the category who shows a strong commitment to innovation, training and practice; Rachel has developed a flagship Agile Project Management course for practitioners. She’s a Chartered Practitioner that has demonstrated resilience in personal challenges to build a strong and growing independent business.

    Case study

Silver winner:

  • Katie Marlow Chart.PR, MCIPR
    Little Bird Communication

Finalists:

  • Lindsey Collumbell Chart.PR, MCIPR
    Bojangle Communications
  • Rachel Masker MCIPR
    Rachel Masker Communications

Public Sector Team of the Year

Gold winner:

  • University of Bath

    This small team had clear business objectives with metrics to demonstrate performance against each objective. The campaigns and successes they highlighted clearly delivered on their objectives; this team has shown some great examples of delivering excellent national and regional media results on a very small budget.

    Case study

Silver winner:

  • Bournemouth University

Finalist:

  • Hampshire Fire and Rescue Service

Outstanding In-House Public Relations Team

Gold winner:

  • Bristol City Council

    This team stood out for its highly creative approach to campaigns and their confident approach to tackling sensitive issues e.g. child exploitation. They have played a strong role as place maker for the city and have built a positive engaging brand for the community to embrace.  From the outset they set clear, SMART goals and demonstrated a robust approach to measurement and evaluation. The quality of their work has earned them well deserved respect among senior leadership increasing their influence at a strategic level.

    Case study

Silver winner:

  • Southampton Solent University

Outstanding Small Public Relations Consultancy

Gold winner:

  • Astley Media

    Impressive business growth, a clear positioning and a clear alignment toward business goals makes Astley Media a worthy winner. The investment in CPD and the list of recent achievements backs up the quality of the agency's approach.

    Case study

Silver winner:

  • Wild West PR & Communications

Finalists:

  • ADPR
  • Custard Communications
  • Highlight PR
  • Inside Media

Outstanding Public Relations Consultancy

Gold winner:

  • Liquid

    Liquid has showcased a strategy which is working and driving Y0Y growth. Its understanding of their sector and knowledge of the key players has really enabled them to drive continued success.

    Case study

Silver winner:

  • Liz Lean PR

Finalist:

  • Inside Media