Skills guides

These practical 'how to' guides are designed to help you work smarter. Written by experts and senior practitioners, each guide will arm you with information and advice to develop your core skills and help you tackle new challenges.

CPD 5 points - right hand

Latest release - The ethics of paid and earned media

Discover the PESO model and understand the ethical considerations when working with earned and paid media.

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More skills guides

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If there are other topics you would like to see covered in a PR skills guide, or if you would like to write a guide, please email Janka Sykorova at