2010 awards shortlist

Corporate and Business Communications

  • Work = Life + Balance
    Fleishman-Hillard UK
  • Making Management Everyone's Business
  • McDonald's UK: Telling the turnaround tale
    McDonald's UK
  • Giving Fremantle Media its X-Factor
    Ogilvy Public Relations Worldwide
  • Ignite - Launching the Santander brand in the UK
  • AVIVA Real Retirement Report
    Wriglesworth Consultancy

Investor Relations

  • Centrica M & A Campaign for the Acquisition of Venture Production
  • A 48-hour merger
    Nationwide Building Society

Internal Communications

  • Neglect Appeal Engagement
    Action for Children
  • Rolling out the Wheel
    Business Stream
  • Sainsbury's Monthly Briefings
    DRP Group
  • The Listening Campaign – Driving Engagement in RBS Corporate Banking
    Royal Bank of Scotland
  • Bas The Frog
    Southern Water Services
  • All on the Same Page
    The Communications Lab with British Gas

Consumer Relations

  • 'Up, Up and Away'
  • Twix Shares a Cuppa with the Nation
  • Rocky and the British Biscuit Advisory Board
    Clarion Communications
  • Managing a Celebrity Meerkat
    Frank PR
  • Lifting the Limits
    Nexus PR
  • SPAR: A regional voice in the wine aisle
    Seventy Seven PR with SPAR

Public Sector

  • Strength to Change – A European First Tackling the Statistics of Domestic Violence
    BJL Group
  • Re-opening The Ulster Museum
  • Northumbria Safer Roads Initiative
  • Education: Aim High!
    Southwark Council
  • Active Stockport Strides Ahead
    Stockport Metropolitan Borough Council
  • Energising Abilities, Cardinal Pole Catholic School Rebranding
    The Learning Trust

Corporate Responsibility

  • Team Green Britain
    EDF Energy
  • Adopt a River from its Spring to its Mouth
    Coca-Cola HBC Romania
  • RICS – Responsible Business, Responsible Employer
  • Tesco Baby & Toddler Club Babysafe Campaign 2009
    Speed Communications
  • Plan Bee
    The Co-operative Group
  • Internet Houses
    Turk Telekom

Public Affairs

  • Cigarette Vending Machines Are Totally Out Of Order
    British Heart Foundation
  • Defending Jobs in a Remote Community
  • Make Roads Safe Campaign FIA Foundation
    FIA Foundation
  • Bingo Tax Campaign
    Luther Pendragon
  • Stop the Rain Tax
    The Scout Association
  • Save Childcare Vouchers Campaign
    Westminster Advisers


  • The Real Cost of Christmas
    Circle Anglia
  • Make Roads Safe Campaign FIA Foundation
    FIA Foundation
  • Holocaust Memorial Day
    Fishburn Hedges
  • Parkinson's Disease Society Brain Donor Appeal
  • Down and Out
    St. Mungo's and Insight Public Affairs
  • Movember
    Iris PR
  • The Surrey Police Pumpkin Patrol
    Surrey Police
  • Prostate Cancer Awareness Month 2009
    The Prostate Cancer Charity


  • Tobacco Control: Smoking and Pregnancy
    Blue Rubicon
  • Don't Underestimate Seasonal Flu DH & COI Seasonal Flu PR Campaign
    Central Office of Information
  • Stopping the Clots: Preventing deaths from hospital – acquired VTE
    Insight Public Affairs
  • Homeopathy Awareness Week
    Nelsons/Pegasus PR
  • Infection Prevention and Control
    Southern Health and Social Care Trust

Integrated Campaigns

  • What's Britain Drinking this Christmas?
    Frank PR & Enable Interactive on behalf of Drinkaware
  • London Borough of Newham – Fostering, What Would You Say?
    London Borough of Newham
  • Northumbria Safer Roads Initiative
  • Refuge and Avon – Four Ways To Speak Out Against Domestic Violence
  • Martini Stay Beautiful
    Shine Communications
  • Homecoming Scotland 2009
  • S4C On With The Show
    Working Word Public Relations

Media Relations

  • Legal & General Digital Criminal
    Fishburn Hedges
  • 'David takes on Goliath' – Hotwire's Viral Buzz Campaign for we7
    Hotwire PR
  • Do You Flip? Christmas 2009
  • Boots No7 Protect and Perfect Intense
    Lexis PR
  • NHS Blood and Transplant Organ Donation campaign
    Munro & Forster Communications
  • Stop the Clot: Don't Be a Blood Clot Victim
    Packer Forbes Communications
  • The Premier Inn 'No Money Moon' Campaign
    Whitbread – Premier Inn

Best Use of Digital PR

  • Taking T4 out of the Weekend
    Bite Communications
  • Launch of the Nissan Cube
  • iHenry – A Digital Campaign for 'Henry 500'
    Historic Royal Palaces
  • Macmillan 'Comfort Blanket' campaign
    Macmillan Cancer Support
  • The Great Exhibition
    Threepipe Communications
  • Bin It. Don't Flush It
    Yorkshire Water


  • 2009: A Cheese Odyssey
    Bray Leino
  • Henry 500
    Historic Royal Palaces
  • markettiers4dc Propel Hyundai to The Top of the Scrappage Heap
  • How much is yours worth?
    Nationwide Building Society
  • Winkball.com – Faces for the Forces
    Shout! Communications

Global Public Relations

  • Work = Life + Balance
    Fleishman-Hillard UK
  • 'Festive Fatties'
    Golden Goose PR
  • Tourism Queensland's "Best Job In The World"
    Hills Balfour Synergy
  • Securing an Independent Future for Saab Automobile
    Saab Automobile AB
  • Homecoming Scotland 2009
  • Driving Sales In A Downturn
    Waggener Edstrom Worldwide with BMC Software

Crisis Communications

  • NHS Coventry – HPV Vaccination Programme Crisis Response
    Coventry Teaching Primary Care Trust
  • In the Eye of the Storm – Warning and Informing the Public During the Cumbrian Floods
    Environment Agency
  • Communicating during Climate Swoop Protests at Ratcliffe
    E.ON UK
  • Balancing the 'Goody Effect': NHS Cancer Screening Programmes
    Hanover Communications International
  • The Grit Hitting the Fan
    Local Government Association
  • Scottish Water – The Big Freeze
    Scottish Water

Automotive Public Relations

  • Launch of the Nissan Cube
  • GTbyCitroën
    Citroën UK
  • Hyundai-Winning The Scrap
    Hyundai Car (UK)
  • Oil Painting
    Performance PR
  • Motor Industry Scrappage Incentive Scheme
    Society of Motor Manufacturers & Traders
  • Salon Privé 2009
    Torque PR

Best Campaign £10K or Under

  • Breast Cancer Risk Report and Survey
    Breakthrough Breast Cancer
  • 999 Day
    British Heart Foundation
  • Scottish Youth Parliament Elections in Edinburgh
    City of Edinburgh Council
  • Mazuma Mobile Challenge
    Peppercom UK
  • Bake-Off: The Search for Britain's Perfect Scone
    Platform PR Group
  • 'Hangover from Hell' – Student Fire Safety campaign
    South Yorkshire Fire and Rescue Service

Best Campaign over £10K

  • Walt Disney World Twinned Town
    Launch Group
  • Butlins Ocean Hotel launch
    Launch Group
  • SPAR: A regional voice in the wine aisle
    Seventy Seven PR
  • Bin It, Don't Flush It
    Yorkshire Water

External Newspaper or Magazine

  • Official Veterinarian
    Animal Health
  • Registered Gas Engineer Magazine
    Capita Group
  • LSE Connect
    London School of Economics & Political Science
  • Newgen
    National Childbirth Trust
  • LDR Magazine
    National College for Leadership of Schools and Children's Services
  • Legion
    Royal British Legion

Internal Newspaper or Magazine

  • Biz-e: A New Way of Communicating with Employees
    Boehringer Ingelheim
  • The Job
    Metropolitan Police Service
  • Insite Employee Newspaper
    Morgan Est
  • Courier, for Royal Mail by Redwood Publishing
    Redwood Publishing
  • Soldier Magazine
    Soldier Magazine
  • Scoop
    Sunday Publishing


  • Annual Report and Accounts 2008-2009
    Animal Health
  • Camden Summer University Prospectus 2009
    Camden Council
  • Sizzle – The New Climate Message
    Futerra Sustainability Communications
  • Annual reviews that stay off the shelf: NHS Cancer Screening Programmes Annual Reviews
    Hanover Communications International
  • Flipside
    Institution of Engineering & Technology
  • Our Journal – That Was The Year That Was. . .
    Testway Housing

Website, Microsite or Intranet

  • Mavis – Aylesbury Vale District Council Intranet
    Aylesbury Vale District Council
  • birminghamnewsroom.com
    Birmingham City Council Press Office
  • Sourcing News with SOURCINGFOCUS.COM
    Buffalo Communications
  • Nationwide Members Zone
    Nationwide Building Society
  • Speed Website
    Speed Communications
  • www.tees.ac.uk
    Teesside University


  • Gatwick Factor
    Brando PR
  • "The Twinge"
    Fishburn Hedges
  • Under the Stars 2009 – 10th Anniversary
    London Borough of Newham
  • The Station Sessions at St Pancras International
    London Communications Agency and The Syllabus Agency
  • Silence in The Square
    Royal British Legion
  • West End Live
    Westminster City Council

Outstanding Young Communicator

  • Craig O'Boyle – Consumer Champion: Leading a Cultural, Client and Commercial Transformation
    Bite Communications
  • Patrick Hobbs
    Bulldog Natural Grooming
  • Sophie Ross – "Sophie's World"
  • Jessica Terrell
    Central Office of Information
  • Jonathan Kirkby
  • David Hamilton
    Fenland District Council

Outstanding Small Consultancy

  • Bondy Consulting
  • LDR Creative Communications
  • The Communications Lab
  • Verdant Consulting

Outstanding In-House Public Relations team

  • Motoring to number one: Direct Line Insurance
    Direct Line
  • EDF Energy
    EDF Energy
  • Essex Communications
    Essex County Council
  • The Financial Times
    Financial Times
  • Metropolitan Police Service: Outstanding In-House PR Team
    Metropolitan Police Service
  • Nationwide Building Society Media Relations Team
    Nationwide Building Society
  • The Royal British Legion Public Relations Team
    Royal British Legion

Outstanding Public Relations Consultancy

  • Blue Rubicon – Our best year yet
    Blue Rubicon
  • Welcome to Brazen World
    Brazen PR
  • Frank PR
  • Thriving on the Edge
    Octopus Communications
  • Stripe Communications
  • Tangerine PR – A company to be proud of
    Tangerine Public Relations & Coaching