North West

Below are the 2012 PRide Awards results in 25 categories for the CIPR North West Group.

Event photos from the night are available here.

Corporate and Business Communications

Gold winner

  • IAS b2b Marketing
    The Institute of Contemporary Print

    This was a tough brief with a niche brand in a competitive sector. Achieving standout in a large exhibition took imagination and the Institute of Contemporary Print concept moved the exhibition stand online, demonstrating a fresh and innovative approach that won attention and secured engagement. They delivered several ideas under one theme, achieving comprehensive stakeholder and media relations.

    Corporate and Business Communications: Case study

Silver winner

  • Pelican Public Relations
    Making a Cool Profit

Finalists

  • Frontier Public Relations
    Progress: leadership in housing
  • Good Relations North
    Good Relations North - Wienerberger BES 6001
  • Peppermint PR
    Law'nching a new name in town
  • Tangerine PR
    Raising the profile of DWF LLP

Not-for-Profit

Silver winner

  • Smoking Gun
    Mission Morocco

Finalists

  • One Vision Housing
    'Getting engaged'
  • Stockport Council
    Right Thing, Right Bin

Internal Communications

Gold winner

  • IAS b2b Marketing
    IAStival

    A fun, creative and well thought-out campaign, this entry demonstrated how an innovative approach to internal communications can have both internal and external benefits. By encouraging all employees to genuinely make their own mark on the project and exercise news skills, the IAStival successfully combined strategic employee engagement with driving new business growth.

    Internal Communications: Case study

Silver winner

  • AstraZeneca R&D with firstlight Public Relations
    Restructuring with clarity, context and direction

Finalist

  • MBNA
    eXchange

Community Relations

Gold winner

  • Stockport Council
    Right Thing, Right Bin

    Stockport Council clearly identified an important community issue and set in action an effective, integrated plan to engage with the local community at every level. They took a limited budget and created a campaign that turned local media opinion around, which helped get key messages across to local stakeholders. The campaign also clearly demonstrated good return on investment.

    Community Relations: Case study

Silver winner

  • West Cumbria Managing Radioactive Waste Safely Partnership
    Nuclear waste repository consultation

Finalists

  • de Winter/Golden Square Shopping Centre
    Growing up Green
  • Havas PR
    Asda's conversion of Netto supermarkets
  • Good Relations North
    Duchy of Lancaster

Public Sector

Gold winner

  • Stockport Council
    Right Thing, Right Bin

    This was a focused public sector campaign with a very clear objective. The simple strategy, by Stockport Council, was well executed and the targeted campaign benefited from good tie-ins with local schools. The team used social media well, resulting in excellent coverage and community relations. It was very influential and used clear messages.

    Public Sector: Case study

Silver winner

  • NHS North West
    Winter Campaign - Choose Well and Flu Fighters

Best Campaign £10,000 and Under

Gold winner

  • RMS
    Factory of Love

    This was a creative and well executed campaign, which maximized the coverage. The work was diligent and comprehensive, which was rewarded with great coverage. This fresh take on an old format resulted in the product being completely sold out, which was an amazing achievement during Valentine's Day, when the media is saturated with stories of love.

    Best Campaign £10,000 and under: Case study

Silver winner

  • Smoking Gun
    Turning a tasty 30

Finalists

  • Context Public Relations
    Putting mSpot's Music Hub at the Core of Mobile Music
  • Democracy
    Black White Denim: Buy Now, Keep Forever
  • Judge & Howard
    Synectics: Caught on camera
  • Safer Lancashire Partnership
    The Old Skool Massive

Best Sporting Campaign

Gold winner

  • Pelican Public Relations
    Peddling Cycling's National Championships

    This campaign set out to raise interest in cycling as a spectator sport and its success can be summed up by men's National Champion Bradley Wiggins' comment: "I've never seen so many spectators in the UK; it was like the Tour de France." Pelican generated a high volume of spectators and maximised media interest at every opportunity, which also led to more riders than ever before entering the event. This was a well-executed campaign.

    Best Sporting Campaign: Case study

Healthcare

Gold winner

  • Judge & Howard
    Re-launch of patient.co.uk

    This entry was the clear winner in this category, creating a campaign that really engaged with its target audiences of GPs and patients. Judge and Howard used the relaunch of patient.co.uk as an opportunity to enhance an already established brand. Linking up with a charity was a savvy move and the media partnership with Huffington Post was spot on in terms of delivering results. The campaign delivered on all levels – traditional, online and social media, while the entry clear demonstrated how the activity drove traffic to the website.

    Healthcare: Case study

Silver winner

  • Democracy & British Liver Trust
    Love Your Liver

Finalists

  • Admiral PR
    Jubilee Royal opening
  • Context Public Relations
    WSD - Taking Telehealthcare Mainstream
  • Cube Creative Group
    Showering for independence
  • NHS North West
    Winter Campaign - Choose Well and Flu Fighters

Consumer Relations

Gold winner

  • Smoking Gun
    Nissan shows it cares

    Despite a tough brief, this was a good, comprehensive consumer relations campaign. The team used a very creative approach to convey the key messages of the brand, and achieved a great deal of engagement and coverage. In a climate of austerity, this campaign was the perfect antidote to the headlines and hit the right tone.

    Consumer Relations: Case study

Silver winner

  • Brazen PR
    PR Campaign Fit For A Queen

Finalists

  • Brazen PR
    Brazen Takes Britain To The Top Of The Tower
  • Democracy
    Love Your Liver
  • JAMpr
    Going the Extra Mile for my Travel Cash
  • RMS
    Factory of Love - Swizzels Matlow

Best Use of Media Relations

Gold winner

  • Peppermint PR
    Trinity Elite launches at a canter

    This entry stood out because it took a relatively dry subject matter and an incredibly tight turnaround time, and created a standout media relations campaign, which resulted in stellar coverage and new business for their client. The strategy combined creative ideas with a clear media strategy, which demonstrated itself in the phenomenal results they achieved and the uplift in sales leads. It demonstrated great creativity and attention to detail.

    Best Use of Media Relations: Case study

Silver winner

  • RMS
    Factory of Love - Swizzels Matlow

Finalists

  • Democracy
    Black White Denim: Buy Now, Keep Forever
  • Havas PR
    Pets at Home Christmas Campaign
  • Smoking Gun
    Mission Morocco
  • Smoking Gun
    Showing Nissan's Caring Side

Integrated Communications

Gold winner

  • IAS b2b Marketing
    The Institute of Contemporary Print

    This was a truly integrated campaign, elevating what was a sales-orientated trade exhibition into a headline grabbing concept that ensured target audiences, as well as key press, engaged with the brand. A creative approach, coupled with the use of digital and media communications, resulted in a 150% uplift in visits to the stand compared to previous years – results that are hard to argue with!

    Integrated Communications: Case study

Silver winner

  • Stockport Council
    Right Thing, Right Bin

Finalists

  • Frontier Public Relations
    Progress: leadership in housing
  • Smoking Gun
    Butlers Cheese: A taste of the unexpected
  • Triangle PR
    CLS Memory Fairs
  • West Cumbria Managing Radioactive Waste Safely Partnership
    Nuclear waste repository consultation

Best Use of Social Media

Gold winner

  • Brazen PR
    Tapping Into The Tribe

    Tapping into the Tribe was a well thought-through campaign, which employed a broad range of social media tools. The judges were very impressed with how well researched, focused and engaging this campaign proved to be. It was well targeted and used a fun, appropriate tone of voice. It received fantastic feedback from the client and achieved excellent results.

    Best Use of Social Media: Case study

Silver winner

  • Brazen PR
    Al Fresco Holidays Get Personal

Finalists

  • Democracy
    The Rock - Rock TV
  • IAS b2b Marketing
    MarineInsights
  • North West Ambulance Service NHS Trust
    A virtual shift: an ambulance, a paramedic and 3,000 followers
  • Weber Shandwick
    Facebook Likes Aldi

External Publication

Gold winner

  • West Cumbria Managing Radioactive Waste Safely Partnership
    Nuclear waste repository consultation pack

    This campaign had very difficult objectives just by the name of the campaign! However, it approached the challenge with a detailed understanding of audiences and the challenge at hand. The objectives were very specific and measureable, which kept the campaign focused and more likely to succeed. By its nature this was a consultation project but it was recognized that, to engage and encourage dialogue and interaction, the content had to be different from the usual written report. Other media were used in a creative manner to engage the audiences. The response was great and the audiences who engaged were from a mixed age range. This was a fantastic result

    External Publication: Case study

Silver winner

  • Mersey Care NHS Trust
    Annual Report 2010 to 2011

Finalists

  • Cheadle Hulme School
    Vision
  • de Winter/Riverside Innovation Centre
    Riverside Innovation Centre
  • Staniforth
    Tomorrow's Scientists
  • Stockport Council
    The Stockport Review

Internal Publication

Gold winner

  • University of Cumbria
    Connect

    The challenge was formidable and made more difficult with mergers and new staff joining. The publication has drawn staff, students and the entire university together under one focal point and the feedback reflects this achievement. The design and layout is very slick and with the in-depth content. This publication is something to be proud of.

    Internal Publication: Case study

Silver winner

  • The Internal Communications Team, The National Institute for Health and Clinical Excellence
    NICEtimes

Best Digital Campaign

Gold winner

  • Brazen PR
    Brazen 'Did IT' With Ronseal

    This was an engaging digital campaign, aimed at inspiring and challenging DIY'ers to complete a range of projects which resulted in over 65 high quality entries and 19 finalists who used Ronseal products. The campaign demonstrated clear objectives, strategy and innovative tactics that achieved excellent results.

    Best Digital Campaign: Case study

Silver winner

  • Smoking Gun
    Showing Nissan's Caring Side

Finalist

  • NHS North West
    Choose Well Comedy Shorts

Best Event

Gold winner

  • IAS b2b Marketing
    IAStival

    An excellent brief, objectives and strategy set out clearly what the campaign aimed to achieve and how. The campaign showed great partnership, collaboration and engagement through a combined marketing and training initiative. It demonstrated excellent use of combined public relations activities, website, design and marketing, with highly positive tangible results.

    Best Event: Case study

Silver winner

  • IAS b2b Marketing
    A French Affair

Finalists

  • Admiral PR
    Jubilee Royal opening
  • Brazen PR
    Brazen Breaks Records At Chill Factor
  • IAS b2b Marketing
    The Institute of Contemporary Print
  • One Vision Housing
    BooFest

Outstanding Young Communicator

Gold winner

  • Emma Cameron
    Havas PR

    Emma has a brilliant promotion record and has demonstrated high quality campaign work, and it is great to see her bringing her experience to her new role. She is very driven, yet understated about her achievements. Emma really demonstrated how she's achieving that bit more and really stood out as an Outstanding Young Communicator.

    Outstanding Young Communicator: Case study

Finalists

  • Katie Medd
    Brazen PR
  • Fraser McIntosh
    Democracy

Outstanding Small Consultancy

Gold winner

  • LABEL PR

    This is a truly outstanding agency, with a creative, hungry and results-driven approach to media relations. It is great to see they are in direct contact with key journalists, all of whom gave outstanding testimonials to balance client feedback. The campaign 'No carbs before Marbs' achieved incredible cut-through and became water cooler mantra. It will be exciting to see what Label is capable of with even bigger brands and budgets.

    Outstanding Small Consultancy: Case study

Silver winner

  • JAMpr

Finalists

  • MTJ Associates
  • Osprey Communications
  • Refresh PR
  • Smoking Gun

Outstanding In-House Public Relations Team

Gold winner

  • Stockport Council
    Stepping Up To The Plate

    The team demonstrates good use of a wide range of communications channels to deliver behaviour change campaigns. The measurable results from the Right Thing, Right Bin campaign show where the team is making a difference. There is a focus on research and a real effort to ensure all communications activity is aligned to strategic objectives and key messaging. The team is producing effective communications within a constrained budget, reflecting good value for money for their stakeholders.

    Outstanding In-House Public Relations Consultancy: Case study

Outstanding Public Relations Consultancy

Gold winner

  • Brazen PR

    Delivering growth, profit margins and staff bonuses many agencies could only dream of, Brazen proves that the economic climate has propelled some agencies forward. They have developed an impressive list of offerings for clients which has helped them win business and awards.

    Outstanding Public Relations Consultancy: Case study

Silver winner

  • Tangerine PR

Finalists

  • de Winter
  • Democracy
  • Good Relations North
  • Pelican PR

Corporate Responsibility

Gold winner

  • MBNA
    MBNA Tackling Numbers

    Tackling numbers was a clever and well-planned CSR campaign, which demonstrated a great deal of thought and creativity. The team utilised their rugby sponsorship to bring financial planning to life, and make all elements of the campaign work harder and achieve greater results. It was engaging and aspirational, gaining support from teachers and students alike. A fantastic campaign!

    Corporate Responsibility: Case study

Silver winner

  • Democracy
    Love Your Liver

Crisis Communications

Gold winner

  • Pelican Public Relations
    Be Prepared: making crisis communications work for Biffa

    This was a well-planned and expertly executed crisis communications project. The team focused on making sure their communications were transparent and balanced, and they showed an exceptional level of preparedness. It was clear to the judges that the team enjoyed an excellent relationship with the client's board, which helped them as they prepared a confident and comprehensive media strategy.

    Crisis Communications: Case study

Best Use of Photography or Design

Gold winner

  • Havas PR
    Pets at Home Christmas Campaign

    Euro was given clear primary and secondary briefs, with good targeted objectives for this catalogue. Using the pets of Pets at Home colleagues in the bespoke photography was a good way to encourage a sense of staff ownership in the project, and of appealing to consumers who could identify with scenarios depicted. This was tangible in the spread of national and regional coverage of the campaign, and its impact on sales and brand positioning.

    Best Use of Photography or Design: Case study

Silver winner

  • Smoking Gun
    Celebrating a tasty Prince

Finalist

  • Brazen PR
    That's Why Ma'ams Go To Iceland

Best Freelance Practitioner

Gold winner

  • Hilary Berg Consulting MCIPR
    Hilary Berg: Using PR Excellence to Empower Communities

    Hilary's gave a detailed and impressive overview of experience gained in the profession since becoming MCIPR in 1986, with evidence of continuing professional development to Chartered Practitioner status in 2010. She provided great analysis of performance against objectives, an excellent example of a campaign delivered and extremely positive endorsements from clients. This included equally clear, measured examples of public relations professionalism and best practice, strategic skills and communications excellence across commercial and community projects. This is a well-deserved award to a practitioner who transfers skills learned in commercial boardrooms to social businesses, in order to empower and help them manage their communications.

    Best Freelance Practitioner: Case study

Best Use of Measurement & Evaluation

  • Judge & Howard
    Re-launch of patient.co.uk

    Judge and Howard's campaign demonstrated excellent measurement throughout, with the use of an innovative evaluation dashboard, which not only linked carefully to the campaign objectives, but also demonstrates a clear and concise set of track-able measurement metrics. The company has responded to the need for public relations professionals to show tangible return on investment.

    Best Use of Measurement & Evaluation: Case study

Outstanding PR Professional

  • Amanda Coleman