Home Counties South

Please find below the PRide Awards results for the CIPR Home Counties South region.

For photos of the event, visit the CIPR Awards 2013 gallery then follow these instructions:

  1. Enter password cipr_hcs

Corporate and Business Communications Campaign

Gold winner

  • Southern Water
    Relieving the Pain in the Drain

    This was an innovative campaign! Not only raising awareness of the problem of fat blocking drains to Southern Water householders, but then tying in the CSR element with prisoners benefiting from learning a skill with the creation of the biofuel. The judges felt it covered off targeting all audiences in the trial region. There was evidence of strong outputs and real longevity of the outcomes, as it is being rolled out to other regions. The amount of blockages dropped and the number of household collections.

    Corporate and Business Communications Campaign Case study

Silver winner

  • Azzurri Communications and Boost Marketing
    The Opinion Exchange – Turning back the BYOD bandwagon

Finalists

  • Coast Communications
    The Legal 500 – the lawyer's bible
  • The View
    TeamSport's expansion

Not-For-Profit Campaign

Gold winner

  • Midnight Communications
    Planet Whale – Making a splash about Whalefest 2012

    This campaign showed clear objectives and one measurable result, with diverse audiences. It was a creative campaign that was well executed, with great outputs. This was a value for money campaign and despite the smallish budget it achieved a lot. Success was evident and a great endorsement was that the exhibition will now go overseas.

    Not-For-Profit Campaign Case Study

Silver Winner

  • Man Bites Dog for The Legatum Institute
    Putting Prosperity On The Map: The Legatum Institute Prosperity Index

Finalists

  • Surrey County Council
    Furniture reuse campaign

Internal Communications Campaign

Gold winner

  • A2Dominion Group
    Doing More

    This was a good campaign, with plenty of clear targets, all of which were exceeded. The team used a wide range of tactics to do so. The achievement of entering the Sunday Times Top Places to Work list was great evidence that a real change had taken place within A2Dominion.

    Internal Communications Campaign Case Study

Silver Winner

  • Hastings Direct
    Hastings Reward

Finalist

  • Kent County Council
    Because of you internal engagement campaign

Public Sector Campaign

Gold winner

  • Cobb PR and East Sussex County Council
    Go e-Sussex

    Cobb PR and East Sussex County Council needed to get a telecoms supplier on board to get the County connected to superfast broadband. They embarked on a high-profile and effective public relations campaign to raise awareness and generate demand. This campaign demonstrated effective use of a website, social media, public relations and a newsletter to drive a viral campaign, leading to the sign-ups to petition and community engagement with stakeholders. The campaign had a solid outcome.

    Public Sector Campaign Case Study

Low Budget Campaign

Gold winner

  • Midnight Communications
    net Whale – Making a splash about Whalefest 2012

    This campaign had clear objectives, with one clear goal - to increase attendance at the event. It used a good mix of channels, not just media, and the competition was successful. Outcomes were impressive and they exceeded the target set for number of visits. Success was also proven, as the exhibition will now be taken to overseas. This was an imaginative and creative campaign and a worthy winner!

    Low Budget Campaign Case Study

Silver winner

  • Blueberry Public Relations
    Making money from trees

Finalists

  • Coast Communications
    The Legal 500 – the lawyers' bible
  • Sherlock PR/Bishop's Move
    An extremely moving service from Bishop's Move
  • Surrey County Council
    Surrey Shared Lives Service
  • Wild Bee PR
    Making Sure Christmas Isn't a Turkey

Best Sporting Campaign

Gold winner

  • Midnight Communications
    Inspiring Schools Through Sport

    Sky Sports Living for Sport is a free initiative, delivered in partnership with the Youth Sport Trust that uses sports stars and sports skills to improve the lives of thousands of young people in secondary schools across the UK. Midnight Communication's measurable objective was to support the goal of ensuring that 1,500 schools have registered by the end of this academic year. This was a very focused campaign, maximising all the elements that they had to hand from the client, such as athlete mentors and awards for students, to achieve their objective, ahead of the deadline, across media and social channels.

    Best Sporting Campaign Case Study

Silver Winner

  • The View
    TeamSport's expansion

Consumer Relations Campaign

Gold winner

  • Midnight Communications
    Where Reputation Matters

    This campaign had a clear objectives strategy and used the MD to help, as well as using the company's own strapline and sorting out speaking opportunities. Media stories were research led, broken down horizontally and vertically. Tactics included media, national, local, regional and trades; and speaker opportunities. The 2012 Start Up Awards included some very famous and influential people. Rapid response meant keeping a watching brief on the news agenda and responding quickly. Research allowed the team to target appropriate news. The result was good statistics and outcomes, with an impressive number of hits to the website.

    Consumer Relations Campaign Case Study

Best Use of Media Relations

Gold winner

  • Livewire Public Relations
    Giant Leaps for Frog

    This was a creative campaign which took advantage of all press, TV, radio and online opportunities, as well as social media channels. The strategy was clear, and with a captive audience at the BETT Show, it was a great opportunity to launch Frog's latest learning platform. With good research and planning, Livewire executed an effective media relations campaign, which resulted in amongst other things a multi-million pan-Malaysian contract to supply 10,000 state schools with a Frog learning platform. The use of the acapella group, singing All You Need is Frog and Sweet Frog of Mine, certainly grabbed the attention!

    Best Use of Media Relations Case Study

Silver winner

  • Man Bites Dog for The Legatum Institute
    Putting Prosperity On The Map: The Legatum Institute Prosperity Index

Finalist

  • The View
    TeamSport's expansion

Integrated Campaign

Gold winner

  • Surrey Police
    Gone In 60 Seconds

    The Surrey Police team's campaign was focused on supporting the Force's objective to reduce auto-crime in the county. They effectively used a "Gone in 60 seconds" theme via an integrated multi-media approach, including bus backs, radio adverts and videos. Social media was used so that people in Surrey, whether a resident or visitor, had the greatest opportunity to see the messages. This campaign included elements of crime prevention, practical advice and help, as well as support for repeat offenders – a new twist to this kind of campaign.

    Integrated Campaign Case Study

Silver Winner

  • Surrey County Council
    Love Food Surrey

Finalists

  • Atkins
    Atkins and the London 2012 Games: Our Communications journey
  • Azzurri Communications and Boost Marketing
    The Opinion Exchange – Turning back the BYOD bandwagon

Best Use of Social Media

Gold winner

  • Midnight Communications
    Getting Sporty with Social Media

    Midnight Communications made good use of social media to drive traffic to the Sky Sports Living for Sport website and increase the number of schools taking part in the programme. Having an onsite blogger at the Student of the Year awards, along with ambassadors such as Jessica Ennis answering questions live, as well as persuading athlete mentors to showcase their personal sporting achievements online, delivered excellent results.

    Best Use of Social Media Case Study

Best Technology Campaign

Gold winner

  • Wildwood PR
    Bringing Smarthome Technology to Life

    Wildwood PR's brief was to raise the profile of CEDIA and its members in front of UK interior designers, specifiers of CEDIA member services and hi-end consumers. This campaign demonstrated a good understanding of the brief, bringing the technology to life with the backdrop of a high-end home, which tied in with the media and B2B target audience. High-level of good quality output and extension of reach via media and key influencers, e.g. using industry association events.

    Best Technology Campaign Case Study

Silver winner

  • Azzurri Communications and Boost Marketing
    The Opinion Exchange – Turning back the BYOD bandwagon

Finalists

  • Frogtrade
    Giant Leaps for Frog

Best External Publication

Gold winner

  • Surrey County Council
    Surrey Matters

    Surrey County Council's aim was to increase how informed residents feel and their engagement with Surrey Matters, the resident magazine which is delivered to 500,000 households across the county three times a year, especially through its digital channels. This entry demonstrated effective use of digital channels, to support the objective of engaging with the local residents and increasing the level of feedback.

    Best External Publication Case Study

Silver Winner

  • Wildwood PR
    Kotekuh

Best Internal Publication

Gold winner

  • Hasting Direct
    Harry's Extra

    Hastings Direct had clear objectives to drive employee engagement. Harry's Extra was a key tool in achieving this. It was a brave decision to let a team of volunteers from across the business take responsibility for the magazine's content, which carries a mixture of corporate messages and staff interest stories, including individual and organisational successes. This has created ownership and encouraged more and more staff to submit their news. And the feedback speaks for itself – there is direct correlation between Harry's Extra and employee engagement – and those who read it more often demonstrate higher engagement scores. Well done!

    Best Internal Publication Case Study

Best Use of Digital

Gold winner

  • Surrey County Council
    The London 2012 Games are coming to Surrey

    The brief for this campaign required extensive communication to Surrey residents and businesses located on or near to the Olympic road cycling and torch relay routes. With the Go Surrey brand at the heart of the campaign, a website, social media and an App were all used to provide information, as well as generate excitement about the Olympic events passing through the county, integrated with an offline public relations campaign as well. This was a cost-effective and successful campaign.

    Best Use of Digital Case Study

Silver Winner

  • Kent Police Corporate Communication Team
    inSite

Finalists

  • Netsite & Kent County Council
    The Healthy Club

Best Event

Gold winner

  • Wildwood PR
    Celebrating British Design BIID Conference 2012

    The objectives for this campaign were clear and it was a really good event. The organisers managed to negotiate a no fee appearance from good, influential speakers. Success is proven, as they were asked to repeat the event again this year. There is much praise for using not only traditional routes, but also cross promotional partnerships, and there is evidence that perceptions were changed about the industry. They also exceeded the number of people they wanted to attend the conference. It was a cost effective event, met by sponsorship and a well laid out entry.

    Best Event Case Study

Silver Winner

  • Hastings Direct
    Hastings Direct Career's Fair

Finalists

  • Azzurri Communications and Boost Marketing
    CONNECT!
  • Wildwood PR
    One Beam of Light

Outstanding Freelance Practitioner

Gold winner

  • Karen Tippett-Lehane MCIPR
    Tippett PR

    Karen Tippett-Lehane is a deserving winner of this award. With extensive knowledge of the travel industry, she clearly demonstrates her campaign experience, devising and delivering public relations strategies for numerous accounts. Her clients are clearly happy and all new clients are based on referrals. Her endorsements speak for themselves.

    Outstanding Freelance Practitioner Case Study

Finalist

  • Jo Gilham MCIPR
    Wild Bee PR

Outstanding Young Communicator

Gold winner

  • Ruth Chrisp MCIPR
    Wildwood PR

    Through her short career Ruth Chrisp has worked for three agencies, gaining experience across several different sectors, and has found her strengths lie with B2B. She demonstrated a great depth of understanding of public relations and mentioned many of the core principles of a good public relations campaign. She demonstrated a good knowledge of the industries that she currently covers, which has ensured that her public relations campaigns have been creative and very well targeted. Through her work she has achieved some excellent coverage for some tough technical clients. Ruth is very modest about her achievements but recognition from clients, journalists and her team makes her stand out as an outstanding professional.

    Outstanding Young Communicator Case Study

Finalists

  • Alex Kent
    Man Bites Dog
  • Fiona Graves
    Midnight Communications

Outstanding Small Consultancy

Gold winner

  • The View

    The View not only outlined a very clear strategic plan for the business but also for its team. It has a list of impressive achievements in the last three years, with numerous award wins and some enviable clients. The campaign for Pernod Ricard responded well to the client's objective of creating a distinct positioning and credible presence for two of its champagne brands. With The View's creation of The Champagne Assembly, the agency successfully attracted many influential opinion leaders, as well as generating new trade relationships and listing opportunities for the client.

    Outstanding Small Consultancy Case Study

Silver Winner

  • Padua Communications

Outstanding In-House Public Relations Team

Gold winner

  • Southern Water

    This is an exemplary example of an effective team that is focused on championing the good work being undertaken by Southern Water. The mixture of campaigns and use of channels highlighted a team that is aware of where the conversations are happening and is tapped into what matters most for its stakeholders. Its work to encourage children to swim went above and beyond what was required and clearly demonstrated why Southern Water is the best in class for this category.

    Outstanding In-House Public Relations Team Case Study

Silver winner

  • Moat

Finalist

  • Barratt Homes

Best use of Planning, Research, Measurement and Evaluation

Winner

  • Midnight Communications
    Inspiring Schools Through Sport

    Sky Sports Living for Sport is a free initiative, delivered in partnership with the Youth Sport Trust that uses sports stars and sports skills to improve the lives of thousands of young people in secondary schools across the UK. Midnight Communication's measurable objective was to support the goal of ensuring that 1,500 schools have registered by the end of this academic year. This was a very focused campaign,

    Best Use of Planning, Research, Measurement and Evaluation Case Study