Thames and Chiltern

Please find below the PRide Awards results for the CIPR Thames and Chiltern region. Photos from the event are now available.

Corporate and Business Communications Campaign

Gold winner

  • MMR Research Worldwide (MMR) with Propel Technology
    Rapid profile building of packaging expert

    This clear and comprehensive campaign used a variety of complementary tactics to achieve objectives. A strong point was the absolute focus on excellent positioning of an industry expert in a truly global campaign. The campaign demonstrated excellent business results and return on investment. It is a clearly thought through and well executed campaign.

    Corporate and Business Communications Campaign

Silver winner

  • Jargon PR
    On the Money – Jargon PR & WebExpenses

Finalists

  • BOTTLE PR
    Olleco Leads the Ethanol vs. Biodiesel Debate
  • CubanEight
    Outbrain – leading the way in content discovery
  • Oracle Retail
    Oracle Retail – The Evolution of Experience Retailing
  • Six Degrees
    Better ways of working

Internal Communications Campaign

Gold winner

  • Ascertiva Group
    Simply the Best

    This campaign demonstrates absolutely clear focus and strategy. Great results were achieved in an excellent campaign that demonstrates real employee engagement and feedback. Great touches included the benefits calculator, matching external events to involve field staff, and demonstrating CEO commitment. Through a systematic approach, the campaign incorporated ways to involve all staff to ensure they were included – and on a limited budget. This achieved the objective a year ahead of target and was a great example of a successful internal campaign.

    Internal Communications Campaign Case Study

Public Sector Campaign

Gold winner

  • Promote PR
    Helping Londoners discover the benefits of sport

    The main aim of this campaign was to raise awareness of The Westway Sports Centre and to increase footfall, especially from the surrounding London boroughs. There was a strong and clear focus on the strategy and tactics, which ran all the way through the campaign. As well as promoting the great sports on offer, the campaign also made the most of opportunities presented by activities at the centre and the success of individuals who train there. An impressive number of registrations led to the centre's best year to date – delivered through good media tactics.

    Public Sector Campaign Case Study

Low Budget Campaign

Gold winner

  • Twelve Thirty Eight
    Launch of PleasePress1

    Great results were achieved in a really short timescale and with very little budget. This was a public relations dream result! Twelve Thirty Eight very effectively tapped into most people's nightmare, the automated call centre, and demonstrated how to beat the system. Clever positioning of the man behind the research, Nigel Clarke, as the consumer champion across a range of media brought great results, even featuring on Have I Got News For You. The launch and coverage exceeded expectations and, in testament to the success of the campaign, Twelve Thirty Eight is now retained for PleasePress1.

    Low Budget Campaign Case Study

Silver winner

  • Berkeley PR International & Kaspersky Lab
    Three clicks to danger, Safer Internet Day 2013

Finalists

  • BOTTLE PR
    Roosterbank launches Dream Jobs

Best Sporting Campaign

Gold winner

  • Promote PR
    Go Canoeing Guided Tours – Mass Participation Campaign

    This small budget campaign, with high ambitions to reach a mass audience across 12 different regions, delivered excellent results, with coverage in a range of media across the country. Importantly it has also delivered really tangible results, with an increase in bookings, and will form part of a future participation strategy.

    Best Sporting Campaign Case Study

Silver winner

  • Lee Valley Regional Park Authority
    Making a media splash with Lee Valley White Water Centre

Healthcare Campaign

Gold winner

  • GE Healthcare Life Scienes
    GE Cell Imaging Competition

    This was a campaign that captured the global imagination with an interesting and creative approach to engage people in an important area. Great use of photography and placing of stories turned a serious scientific subject into something most people can relate to. Global media coverage, use of blogs, websites and social media has led to increased sales leads. The judges were impressed with the creative and imaginative approach.

    Healthcare Campaign Case Study

Consumer Relations Campaign

Gold winner

  • CubanEight
    CubanEight & The Direct Selling Association – Reinventing direct selling

    This campaign's objective was to raise the perception of direct selling among core and new audiences, develop the trade body and drive traffic to the website. Through detailed research, the campaign clearly identified its target audience and tapped into the current news agenda, with a focus on entrepreneurialism and additional income generation through direct selling since the recession and multiculturalism. The campaign used industry experts, lobbying and membership involvement to full effect to ensure maximum engagement, which supported its wider marketing objectives. More than 250 pieces of national coverage were secured, including the FT and BBC. Traffic to the site increased by 92 per cent, and membership retention and acquisition was achieved through improved two way communication with members. This was an impressive campaign, which identified its messages and audience from the outset and delivered on its objectives entirely.

    Consumer Relations Campaign Case Study

Silver winner

  • BOTTLE PR
    DYLON

Finalists

  • Berkeley PR International
    Lakeside holly dress campaign

Best Use of Media Relations Campaign

Gold winner

  • CubanEight
    CubanEight & Renaissance Learning – a back to school approach to improving literacy standards

    This was a thorough 'textbook' campaign to position the client as a media 'expert' and to raise the organisation's profile, which was well planned and delivered. It exceeded press coverage targets and can be directly linked to influencing behaviour.

    Best Use of Media Relations Case Study

Silver winner

  • BOTTLE PR
    DYLON

Integrated Campaign

Gold winner

  • BOTTLE PR
    CrunchTime for Golden Wonder

    This was a good, creative and fun campaign that combines all the different public relations channels. Even the audience segmentation was fun, with the 'lapsed lovers' and 'lost generation'. Good research identified loyalty to the colours associated with flavours of crisps. Good use of all media forms, on and off line, complemented the campaign focus. Excellent increased awareness for Golden Wonder was demonstrated through clear evaluation and results. This campaign must have been great fun to work on!

    Integrated Campaign Case Study

Best Use of Social Media

Gold winner

  • University of Bedfordshire
    Clearing campaign – August 2012

    The team ran a campaign with change of emphasis of online activity to focus on conversion rather than awareness or acquisition. They had a short time frame, with the aim of recruiting 968 students through clearing between 16 August and 30 September, working with a minimal budget. The strategy focused on search and social channels, with live evaluation and response. The power of social media was demonstrated by their achieving their objectives, hitting their student number target and meeting the HGFCE target of 2,738, despite being an unfamiliar market and other competitors reporting a decrease in student numbers. This was an excellent campaign and a worthy winner.

    Best Use of Social Media Case Study

Silver Winner

  • BOTTLE PR
    CrunchTime for Golden Wonder

Best External Publication

Gold winner

  • University of Bedfordshire
    Postgraduate Prospectus 2013

    This was a very strong entry, with clear objectives and strategy, to raise awareness of postgraduate study at the University of Bedfordshire and increase applications for 2013 through the postgraduate prospectus. The campaign was well researched and utilised quantitative and qualitative research through focus groups to inform decisions and strategy, as well as profile users. The prospectus was hosted online, which improved accessibility and click through rates, and year on year circulation figures increased by 14 per cent. Importantly, success was measured against respondents' feedback, with 72 per cent saying that the prospectus would influence their decision to study a postgraduate course. As a result of this campaign, requests increased by 10 per cent, costs reduced by 10 per cent and interactivity improved by 50 per cent. This was an excellent Gold Winner.

    Best External Publication Case Study

Silver winner

  • Ascertiva Group
    Connections

Best Use of Digital

Gold winner

  • BOTTLE PR
    CrunchTime for Golden Wonder

    This was a well thought out campaign, which covered all the bases and delivered some significant results across a variety of digital channels to engage with a high percentage of the identified target market.

    Best Use of Digital Case Study

Silver Winner

  • University of Bedfordshire
    Where Will You Study – the official University of Bedfordshire promotional film

Best Event

Gold winner

  • Sovereign Housing Association
    Willow Close – A community in the making

    This event, with very clear objectives, came in under budget. It not only exceeded objectives, but has made a real impact on turning around negative attitudes and changing behaviour in a short space of time. There was a clear demonstration of evaluation and a really thorough approach to organising and delivering the event.

    Best Event Case Study

Silver Winner

  • bwpPrimal
    IKEA's Big Two Five

Finalists

  • Jargon PR
    Some say he's the only man who can use an iPad wearing gloves! Jargon PR launches the Top Gear iPad App

Outstanding Freelance Practitioner

Gold winner

  • Paul Maguire MCIPR
    Magnite PR

    Paul Maguire uses his 20+ years of experience working on national campaigns to benefit his local and regional clients. His approach, to enable clients to reach out and engage with their customers, supporters and constituents, clearly works as his results are impressive. Paul's model of adding value to his clients through his team of trusted freelancers enables him to provide integrated communications solutions. The judges found it refreshing that Paul measures his success in terms of impact, outcomes and client satisfaction, rather than the more self-centric measurement of turnover. Paul is a great role model for anyone deciding to turn freelance.

    Outstanding Freelance Practitioner Case Study

Outstanding Young Communicator

Gold winner

  • Abbie Dando
    BOTTLE PR

    Abbie Dando's entry was compelling and topical in the current financial climate. Her media coverage even surprised her. The level of engagement of study participants was encouraging. Considering Abbie did not initially start in public relations, but in Buying and Purchasing for Primark, this knowledge has helped her to become an expert in branding awareness, and she never misses the end goal for the client in terms of selling their product. Her exuberance for the project on a hot Friday afternoon showed she really is suited to public relations, and her recent projects give themselves and her team a new direction for public health campaigns. It was great to meet Abbie and she is a worthy winner of the award.

    Outstanding Young Communicator Case Study

Outstanding Small Consultancy

Gold winner

  • Jargon PR

    Jargon PR excelled across all areas, particularly staff development and welfare. The agency set itself ambitious targets from Year 1 and, despite the ongoing economic downturn in the UK, Jargon PR has achieved ongoing business growth exceeding expectations and targets. Not only that, they generate great results, as demonstrated by their well-executed campaign to launch Top Gear's iPad App, with more than 100,000 iPad subscriptions purchased following the launch event.

    Outstanding Small Consultancy Case Study

Outstanding In-house Public Relations Team

Gold winner

  • Royal Berkshire NHS Foundation Trust
    The Royal Berks Way

    The team demonstrated a well-planned and evaluated programme of activity. Especially impressive was their strong relationship with media. For example, their positive agreement with local media on responsible reporting of cases secured some excellent national news items. Other highlights were the higher than average levels of membership engagement, and reducing levels of norovirus infection.

    Outstanding In-House Public Relations Team Case Study

Silver Winner

  • Ascertiva Group
    Mergers, morale and messaging!

Outstanding Public Relations Consultancy

Gold winner

  • BOTTLE PR

    Bottle PR has demonstrated impressive growth during the three year period. They report excellent client retention and retained contract rates. Restructuring the team was a smart move to meet the changing demands of the business. Good employs and an enviable range of staff perks have led to an excellent staff retention rate, which in turn has resulted in quality work and outstanding results.

    Outstanding Public Relations Consultancy Case Study

Silver winner

  • Berkeley PR International

Finalists

  • bwpPrimal
  • CubanEight
  • Jargon PR

Best Use of Planning, Research, Measurement and Evaluation

Winner

  • University of Bedfordshire
    Postgraduate Prospectus 2013

    This campaign was well researched, and utilised quantitative and qualitative research through focus groups to inform decisions and strategy, as well as profile users. The prospectus was hosted online, which improved accessibility and click through rates. Year on year circulation figures increased by 14 per cent. Importantly, success was measured against respondents' feedback, with 72 per cent saying that the prospectus would influence their decision to study a postgraduate course. As a result of the campaign, requests increased by 10 per cent, costs reduced by 10 per cent and interactivity improved by 50 per cent. This was an excellent Gold Winner.

    Best Use of Planning, Research, Measurement and Evaluation Case Study