Thames & Chiltern

Below are the 2012 PRide Awards results in 22 categories for the CIPR Thames and Chiltern Group.

Event photos from the event are available courtesy of Nick Dawson at Smile Photography.

Corporate and Business Communications

Gold winner

  • Jargon PR
    Intelleflex European Launch

    Jargon carried out an excellent results-focused campaign, working to a tight budget for their US client, specialising in asset tracking in the pharmaceutical and perishable food markets. As a result the launch, Intelleflex's media profile in the UK and European market place rose from zero to become a significant voice in the industry. 100% of the press coverage generated was positive in the target media and the client was very satisfied with new business developed as a result of this highly successful PR campaign.

    Corporate and Business Communications: Case study

Silver winner

  • BOTTLE
    Toy tourists take the trip of a lifetime with Damco

Finalists

  • CubanEight
    CubanEight for The Direct Selling Association
  • Twelve Thirty Eight
    Magister Advisors: an intelligent perspective on the IT industry'

Not-for-Profit

Gold winner

  • Promote
    Spinal Research -Claire's London Marathon Walk

    Promote was briefed at short notice to maximize awareness of Claire's walk and spinal research across national and regional UK media, as well as in online media. The campaign was very well planned and implemented. It resulted in more than 100 national print and TV broadcast items, thousands of featured mentions in regional and international print, as well as online media, and it gained an impressive trend #ClairesWalk of top ten in the UK with celebrity followings. The resulting public relations awareness smashed Claire's fundraising target of £50,000, raising it to £200,000.

    Not-for-Profit: Case study

Silver winner

  • BOTTLE
    Practical Action Uses Technology to Tackle Poverty

Finalists

  • Communications Management
    Raising the international profile of Universitas 21
  • Firebird PR
    A prickly PR problem: the dramatic decline of hedgehogs
  • Jargon PR
    Putting the British Library at the heart of the Global Entrepreneurship Week!

Internal Communications

Gold winner

  • Twelve PR
    Ready, Steady, Green

    This was a fun, well planned and well-implemented internal communications programme which has been recognised across the industry. The campaign evokes a sense of fun, getting employees motivated to take part. It achieved great results, with changes in working practices and habits across a multi-site work-force. It even helped the client 'Waste Solve' to secure new business.

    Internal Communications: Case study

Silver winner

  • Thames Water
    Drought 2012

Finalists

  • Avvio Design Associates Ltd
    Digital Collaboration at Coca-Cola Enterprises - Get Connected
  • Wokingham Borough Council
    Intranet project

Community Relations

Gold winner

  • URENCO
    URENCO - Richie Enrichment

    Richie is an innovative and engaging education programme, using social media, interactive learning, workshops and the use of a mascot/community figure to reach out to teachers and children, all aimed at developing an understanding of nuclear energy and its benefits. Since the launch of this initiative five years ago, Richie Enrichment Science Workshops have been rolled out to over 15,000 pupils in communities worldwide. The feedback URENCO has received from students and teachers has been very positive.

    Community Relations: Case study

Public Sector

Gold winner

  • Jargon PR
    Putting the British Library at the heart of the Global Entrepreneurship Week!

    This was a well-executed and planned public relations campaign, based around a high profile event. It achieved high quality results for the client with a good range of national and regional press coverage, plus business media and radio, including the Today Programme. The campaign successfully associated the British Library Business & IP Centre with Global Entrepreneurship Week.

    Public Sector: Case study

Best Campaign £10,000 and Under

Gold winner

  • BOTTLE
    Practical Action Uses Technology to Tackle Poverty

    Bottle delivered a very creative social media campaign, using a range of media, which gained impressive results on a low budget. It gained an estimated total reach of between 1.5 and 2 million in just three months. During launch week alone it reached nearly 700,000 people on Twitter. On the Practical Action Facebook page, the number of fans 'talking about this' rose by 87%, and the monthly total reach rose by 129% to nearly 14,000 people per month.

    Best Campaign £10,000 and Under: Case study

Silver winner

  • BOTTLE
    BOTTLE puts its best foot forward

Finalists

  • Communications Management
    Surrey Business School MBA recruitment campaign
  • Jargon PR
    Putting the British Library at the heart of the Global Entrepreneurship Week!

Best Sporting Campaign

Gold winner

  • Promote
    England Hockey Board - Mass Participation

    The judges were impressed with the planning and implementation of this public relations campaign, which resulted in wide ranging press coverage and impressive outcomes. Since launch, 2,200 players have been inspired to take part in Back to Hockey and Rush Hockey – and 42% of those now playing Rush Hockey are new to the sport. The biggest uptake in hockey of 52% is in the age range of 19-29 year olds.

    Best Sporting Campaign: Case study

Healthcare

Gold winner

  • BOTTLE
    Waking Up To Sleep Apnoea

    Bottle managed to execute a multi-layered project by establishing relationships with key health industry and road transport organisations, and to focus group research to create a strategy for promoting awareness of Obstructive Sleep Apnoea. They delivered a first class media relations campaign, combined with creative use of Twitter, to raise consumer awareness of the problem. Readership figures for the national media coverage secured in the past year was nearly 7 million, including a double-page case study in The Sun and another in the Daily Mail, which both resulted in a huge increase in website visits.

    Healthcare: Case study

Silver winner

  • South Central Ambulance Service NHS Foundation Trust
    999 Misuse Costs Lives

Consumer Relations

Gold winner

  • BOTTLE
    BOTTLE for musicMagpie.co.uk

    Bottle raised musicmagpie's profile amongst core consumer audiences and drove visitors to trade through the internet, its smart phone Apps and via its Facebook page. The campaign increased musicmagpie's profile from 7 to 20% over the last twelve months, and its App has gained 700,000 downloads and received its millionth customer. Overall the campaign was exciting, dynamic and creative, delivering excellent results for the client.

    Consumer Relations: Case study

Silver winner

  • Twelve Thirty Eight
    Putting the Great into PomeGreat'

Finalist

  • IKEA Birmingham 21st Birthday
    IKEA Birmingham

Best Use of Media Relations

Gold winner

  • Thames Water
    Drought 2012

    Thames Water clearly thought out its communication and engagement strategy for this year's drought situation and successfully influenced the media and general public; creating a positive attitude in unfavourable circumstances and sparking people into water-saving action. This entry had a clear and informative brief, with detailed analysis of the drought situation. The objectives were precise and measurable, all of which were achieved via a creative and fun strategic approach. The campaign was successfully sustained by using of a variety of innovative tactics, which caught the imagination of key target audiences.

    Best Use of Media Relations: Case Study

Silver winner

  • CubanEight
    David takes on Goliath in energy debate (First Utility)

Finalists

  • BOTTLE
    BOTTLE re:creates the toy industry
  • Primal PR
    Valentine's Day Press Wooing at The Perfume Shop

Integrated Communications

Gold winner

  • Primal PR
    Jean Genie

    Primal's Jean Genie campaign showcased a range of public relations and marketing tactics to achieve its clearly defined objectives, which included increasing footfall in Capital shopping centres and encouraging customers to purchase jeans, following a stylist consultation. The creative approach and use of national and regional media achieved excellent outcomes for the client. The judges thought this was a brilliant campaign.

    Integrated Communications: Case study

Silver winner

  • Thames Water
    Integrated Communications Campaign: Thames Water, drought

Best Use of Social Media

Gold winner

  • BOTTLE
    Practical Action Uses Technology to Tackle Poverty

    Bottle demonstrated how the use of social media evaluation tools, and interaction with key influencers and bloggers, can achieve massive results on a relatively small budget and in a very short space of time. The campaign had a defined social media strategy, which was established via key word and media channel research. Through social networking integration across numerous platforms, Practical Action's message was spread far and wide across numerous blogs, articles and social media. It sparked conversations and accumulated fans on networking sites.

    Best Use of Social Media: Case study

Silver winner

  • Wokingham Borough Council
    Live online question and answer session

External Publication

Gold winner

  • Twelve PR
    Putting the WOW into Waste

    Twelve certainly put the 'wow' factor into the subject of waste management. This was an engaging publication, featuring a range of articles which were not only of reader interest but also served the purpose of raising brand awareness. The team clearly thought about their audience – not only would what encourage them to read, but also to continue to subscribe to, the publication. Excellent design, measurement and evaluation techniques ensured continuous development.

    External Publication: Case study

Silver winner

  • URENCO
    URENCO - Annual Report 2011

Internal Publication

Gold winner

  • Hertsmere Borough Council
    Hertshere

    This publication played a crucial part in bringing internal staff at Hertsmere Borough Council together to form a community. Its bright and modern design is inviting but, more importantly, its content keeps staff informed of important decisions and has helped to create a positive perception of the Council and created a pleasant working environment.

    Internal Publication: Case study

Best Digital Campaign

Gold winner

  • Thames Water
    Drought campaign - Waterwisely

    This was a well-structured digital strategy and campaign, which incorporated a range of digital methods and was flexible enough to change on a daily basis in reaction to the drought situation. It resonated with its target audience, communicating transparent key messages, and was recognised by the Government and the water industry as an example of best online engagement.

    Best Digital Campaign: Case study

Best Event

Gold winner

  • Primal PR
    Lakeside Monster Maze

    The Lakeside Monster Maze incorporated a number of fun and interactive activities to entertain children at the shopping centre during the summer holidays. This event demonstrated great attention to detail and was an all-round success – not just meeting the initial targets and objectives, but exceeding them significantly. The components of the event were extremely creative, sparking interest and excitement in parents and children alike. This was a very impressive event!

    Best Event: Case study

Silver winner

  • Jargon PR
    Putting the British Library at the heart of the Global Entrepreneurship Week!

Outstanding Young Communicator

Gold winner

  • Nicki Petitt
    Promote PR

    In a terrifically competitive category, Nicki impressed the judges with her drive and enthusiasm for her job and the profession. Her engaging personality and communications skills are underpinned by strong leadership, team building and coaching skills (the latter no doubt gleaned from her other life as a world-class gymnast).

    Outstanding Young Communicator: Case study

Finalists

  • Claire Jones
    BOTTLE
  • Annabel Parkinson
    CubanEight
  • Laurel Davis-Lyons
    Jargon PR
  • Rhianon Williams
    Promote PR

Outstanding Small Consultancy

Gold winner

  • CubanEight

    Cuban Eight is clearly an ambitious and hard-working agency that dares to think big. It is good to see their strategic approach is balanced with tangible deliverables and a lot of great coverage. This was a well-presented entry, with a great example of a campaign they are proud of.

    Outstanding Small Consultancy: Case study

Silver winner

  • Jargon PR

Outstanding In-House Public Relations Team

Gold winner

  • Hertsmere Borough Council

    Despite a backdrop of cuts in staff, services and budget, the team has made improvements to the service it provides, using a range of internal and external techniques. They successfully deliver campaigns like 'First Impressions', a proactive media campaign to attract visitors and to celebrate the heritage of the area. Indications are that 74% of residents and 88% of staff now feel that the Council keeps them well informed.

    Outstanding In-House Public Relations Team: Case study

Outstanding Public Relations Consultancy

Gold winner

  • BOTTLE

    Bottle continues to innovate, deliver good service to clients, manage a high-performing workforce, and increase revenue and profits. Their flair for innovation also extends to their approach to staff training, development and engagement. In addition, the agency has put a lot of effort into ensuring that they understand how clients think they are performing.

    Outstanding Public Relations Consultancy: Case study

Silver winner

  • Jargon PR

Best Freelance Practitioner

Gold winner

  • Stuart Brooks MCIPR
    Blackbird Communications

    Stuart demonstrated excellent knowledge and experience of the automotive industry. His business has progressed substantially and he has exceeded his business targets in the first year of trading. He has clear and consistent ideas, which achieve the desired results for his clients, and created happy customers.

    Best Freelance Practitioner: Case study

Best Use of Measurement & Evaluation

  • BOTTLE
    Practical Action Uses Technology to Tackle Poverty.

    The judges were very impressed with Bottle's understanding and implementation of social media public relations and the tracking of interaction. They clearly have a good understanding of measurement and evaluation, which shone throughout all their award submissions.

    Best Use of Measurement & Evaluation: Case study

Communicator of the Year

  • Sophie Christiansen MBE