Wessex & Channel Islands

Below are the 2012 PRide Awards results in 20 categories for the CIPR Wessex & Channel Islands Group.

Event photos from the night are available via Dan Wilson Photography website. Enter code CIPR12.

Corporate and Business Communications

Gold winner

  • Office Depot and Smarts England
    How Clean is Your Desk?

    This was a strong and creative campaign with a clear message which targeted a wide audience in an original way. The tactics employed ensured they caught the attention and engaged with a business audience and the media on a national level. Using a relevant qualified third party spokesperson also helped to add credibility to this campaign and gave it a unique selling point which ensured it stood out.

    Corporate and Business Communications – Case study

Silver winner

  • Remarkable Group
    Building a stronger profile for Linden Homes

Not-for-Profit

Gold winner

  • McKenna Townsend PR
    National Marine Aquarium - Scylla Reef

    An excellent, well thought-out campaign with clear strategy and tactics. The outputs and outcomes were fantastic given the relatively small budget, delivering amazing cost-savings for the client too. The agency retained ownership of the campaign to ensure clear and consistent messaging for the client across a wide variety of platforms.

    Not-for-Profit – Case study

Internal Communications

Gold winner

  • Bournemouth University
    National Student Survey Promotion - NeSSa the Camel

    NeSSa the camel provided a very creative approach to a less exciting part of student life. It made excellent use of social and guerrilla marketing, appealing to the target audience. Great consistency of theme was used throughout, fully engaging students and delivering against targets.

    Internal Communications – Case study

Silver winner

  • Intermedia
    TK Maxx - loss prevention is better than a cure

Community Relations

Gold winner

  • Southampton Solent University
    Love Your Bin Campaign

    An innovative and engaging campaign for a very 'unsexy' subject targeted at an often difficult to reach audience. The campaign successfully tackled issues of anti-social behaviour and conflict within the local community, as well as environmental issues. Excellent use of online and social media resulted in an impressive reduction in resident complaints.

    Community Relations – Case study

Silver winner

  • McKenna Townsend PR
    Design A Sub Challenge 2011

Finalist

  • Specsavers
    Specsavers Liberation Tea Dance and Hangar Ball

Public Sector

Gold winner

  • McKenna Townsend PR
    Digital UK - three months to go!

    A clear winner in this category. This was a solid campaign, with clear objectives, which sought and used a strong case study to demonstrate key messages and engage with the target audience. The case study provided a human interest hook for the public to relate to and created talkability across a number of platforms. This was evident in the results which were achieved on Twitter.

    Public Sector – Case study

Silver winner

  • Orchard PR
    Guernsey Foster Care Campaign

Finalists

  • Corporate Communications Team, Bournemouth Borough Council
    Investment and Improvement Campaign
  • University of Portsmouth
    Interactive communications

Best Campaign £10,000 and Under

Gold winner

  • Remarkable Group
    Sight Care's Eye Love My Local Independent Optician campaign - Back to School initiative

    This unique campaign stood out as a clear winner as it achieved fantastic results within a restricted budget. The strategic approach to this campaign meant that it was carefully cultivated to ensure 'buy-in' from the target audience. Excellent use was made of the case study, which resulted in national TV coverage.

    Best Campaign £10,000 and Under – Case study

Silver winner

  • Grayling
    Slimline Felines and Calendar Canines!

Finalists

  • Briscoe French Communications and NATS
    New Electronic Era for Manchester Air Traffic Control
  • McKenna Townsend PR
    Condor Ferries - FAM trips
  • Pavilion Dance South West
    Pavilion Dance's Summer Spectacular

Healthcare

Gold winner

  • South Central Ambulance Service NHS Foundation Trust
    999 - Misuse Costs Lives

    Raising awareness of the Trust's 'Misuse Costs Lives' campaign on a modest budget was commendable indeed. This hard-hitting campaign achieved its objectives mostly through online videos activity, gaining high levels site visits / online hits. Overall, a very effective approach considering such a large target audience.

    Healthcare – Case study

Consumer Relations

Gold winner

  • citruspr
    Encounters Travel Launch

    Straight forward and clear campaign brief. The objectives were target specific, clear and concise, and well thought through. The agency achieved some really fantastic editorial coverage in the national press and online, with some clear incentives for agents. citruspr are maximising the budget with strong output and outcomes.

    Consumer Relations – Case study

Silver winner

  • McKenna Townsend/The Oracle
    The Oracle Fashion Week

Finalist

  • Liz Lean PR
    Hoburne Holiday Parks Centenary

Best Use of Media Relations

Gold winner

  • Remarkable Group
    Haulfryn Group: Making the Caravan Cool

    An interesting campaign which challenged the outdated perception of caravanning and captured the media's attention with creative and interesting storylines. It was supported by a steady stream of activities including social media and competitions, as well as giving the media the opportunity to experience caravanning for themselves. The success of this campaign can be seen in the outstanding results achieved across the board.

    Best Use of Media Relations – Case study

Silver winner

  • Office Depot and Smarts England
    How Clean is Your Desk?

Finalists

  • Briscoe French Communications and NATS
    New Electronic Era for Manchester Air Traffic Control
  • Footprint Communications
    One Less Thing to Think About - Avery Multi-Function Labels
  • Grayling
    Slimline Felines and Calendar Canines!
  • MCC International Ltd
    PR's Got Talent
  • McKenna Townsend PR
    Digital UK - three months to go!

Integrated Communications

Gold winner

  • McKenna Townsend PR
    Driving Subway franchise sales leads

    This campaign had a clear brief with an ambitious target. However the agency had a strong vision of what needed to be achieved for campaign success. The agency delivered a comprehensive strategy for fantastic quirky tactics and delivered powerful outputs and outcomes, to deliver 100% maximisation of the client's budget.

    Integrated Communications – Case study

Silver winner

  • Liquid & Scott Farms International
    Love Sweet Potatoes

Finalist

  • Remarkable Group
    Prokill: Encouraging Commuters to Escape the Rat Race

Best Use of Social Media

Gold winner

  • Remarkable Group
    Homecoming / Equal Marriage

    Remarkable was commissioned by the Coalition for Equal Marriage to raise the profile of and engagement with the government's consultation into same-sex marriage. This entry demonstrated a cross-channel use of social media to appeal to a specific target audience, using the most appropriate medium. Great results were achieved, which clearly linked to the objectives of the campaign.

    Best Use of Social Media – Case study

External Publication

Gold winner

  • New Forest National Park Authority
    Park life

    The campaign brief was clear and well thought out. They understood their target audience and used several tactics to get their message across. Innovative use of external advertising meant that they were able to reduce their overall costs. The achievement of nearly 50% in cost reduction is to be congratulated.

    External Publication – Case study

Silver winner

  • Briscoe French Communications, The Escape and EuroGeographics
    EuroGeographics Annual Review 2011

Best Event

Gold winner

  • Liz Lean PR
    Beales Girls Night Out' Fashion Show

    This entry had a very simple concept with a very clear vision for its strategy and tactics and the overall brief achieved maximum results. The budget was high for the event costs in relation to monetary return but the engagement with audience and goodwill for the use of the charity is priceless.

    Best Event – Case study

Silver winner

  • McKenna Townsend PR/WestQuay Shopping Centre
    WestQuay Vintage Fayre

Finalist

  • Festival Place
    Putting the 'oo' in to Food!

Outstanding Young Communicator

Gold winner

  • Hayley Smith MCIPR
    citruspr

    Hayley is passionate about travel communications and designs intelligent media solutions that deliver for her clients. She has proven herself to be an excellent professional in a competitive PR market, achieving a track record of trust and transparency in her dealings with leading travel editors, as well as senior figures from major travel brands in the UK and internationally. Hayley has assiduously developed her new business generation with sought after clients, which shows how she is making a significant economic difference to citruspr and the profile of the CIPR in Wessex. She is valued by her colleagues and travel professionals.

    Outstanding Young Communicator – Case study

Finalist

  • Steven Woodgate
    Winchester City: 'Champions in the Making'

Outstanding Small Consultancy

Gold winner

  • Briscoe French Communications

    It's great to see a start-up secure coverage for itself in the Sunday Times, celebrating its merger! The judges were also very impressed with the Manchester Air Traffic Controller campaign, as results were good and on a very low fee. It will be good to see this agency achieving national and regional goals later.

    Outstanding Small Consultancy - Case study

Outstanding Public Relations Consultancy

Gold winner

  • Remarkable Group
    Making Communications a Business Asset

    Remarkable stood out for their commitment to its people and for delighting its clients. The secret of business success is not expecting opportunities to simply walk through the door but going out to find them. At Remarkable staff have taken this message on board and brought in an impressive list of new clients.

    Outstanding Public Relations Consultancy - case study

Silver winner

  • Footprint Communications
    Creating Some Noise!

Finalists

  • citruspr
    Wish You Were Here!
  • McKenna Townsend PR
    The Relentless Pursuit of Results

Public Affairs

Gold winner

  • Remarkable Group
    Cash Converters: Rising to the challenge

    A hard hitting and effective public affairs campaign based on SMART objectives and measurable outcomes. Strong strategy from the outset to reaching key audiences with direct messages which educated and engaged with major stakeholders and had a significant impact on opinion formers. An all-round winner.

    Public Affairs – case study

Crisis Communications

Gold winner

  • Remarkable Group
    Cash Converters: maintaining calm during the storm

    It can be challenging to deal with a diverse range of stakeholders during a crisis, but Remarkable lived up to their name and did a sterling job in communicating and engaging with both internal and external audiences. Extensive and consistent messaging proved valuable in breaking through the media storm surrounding the riots, providing a human perspective and upholding the reputation of Cash Converters as an employer and local retailer. Overall a well-rounded and deserving gold winner.

    Crisis Communications – Case study

Silver winner

  • McKenna Townsend PR
    National Marine Aquarium - Scylla Reef

Finalist

  • Corporate Communications Team, Bournemouth Borough Council
    Festival, Floods and Fatality

Best Freelance Practitioner

Gold winner

  • Miranda Rock, Rocket Launch
    Safe Hands In Turbulent Times

    An outstanding PR professional who is a great asset to the clients and teams that she works with. Miranda is clearly focused on results and building on the success of her business. She is also committed to the CIPR through her 'PR & A Pint' initiative and acts as a good support for other PR professionals in the area.

    Best Freelance Practitioner – Case study

Best use of Measurement & Evaluation

  • Southampton Solent University
    Love Your Bin Campaign

    The University delivered excellent use of measurement and evaluation for their entry 'Love Your Bin '. Their evaluation of outcomes was thorough, using both qualitative and quantitative metrics such as key message delivery, impact surveys and social media reach to evaluate effectiveness. The use of the Valid Metrics Matrix also ensured the objectives were met, and this made it easy for the judges to see clearly the overall impact of the campaign.

    Best Use of Measurement & Evaluation – Case study