The CIPR's industry-leading one-day social media conference returned to the offices of MSN UK, London, on Thursday 11 July 2013, with the view that social and digital media are no longer a specialist area of public relations but at the forefront of how current practice is evolving.
'Share This Live' featured pragmatic case-study sessions and in-depth panel discussions covering topics including 'Online crisis management', 'Social commerce', 'Mobile media', 'Understanding social capital' and more. The conference opened with a keynote address from Tom Standage, Digital Editor of The Economist and Editor-in-Chief of Economist.com.
The conference was led by an expert panel of speakers from top UK and international brands including The Guardian, Adobe, Microsoft and Confused.com, as well as leading international social and digital media agencies: Ketchum, 33 Digital, Ruder Finnand VCCP, amongst others.
'Share This Live' was curate by the authors behind the CIPR's best-selling book, 'Share This: The Social Media Handbook for PR Professionals'. 'Share This Too', the follow-up publication,was published in September 2013 by Wiley.