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CIPR Bristol: Ethics and Epic Fails
Monday 30 October 2017  

With the PR industry reeling from the demise of Bell Pottinger, we have teamed up with Mentor Training in Bristol for a special bonus event for Ethics Month.  Worth 5 CPD points in the crucial Ethics stream, PR pros can join us either in person or via webinar on Monday 30th October.

The PR industry is still reeling from the demise of agency giant Bell Pottinger following their controversial campaign on behalf of a South African company that allegdly incited racial hatred. Ejected from professional body PRCA, mass exodus of scores of high profile brand clients, plus THAT Newsnight interview with Lord Bell... the scandal cause shock far beyond the PR profession. The events that unfolded in recent months beg the question: Where do ethics sit in the cut-throat of PR agencies, where a key driver is to win accounts and make profit?

Offering 5 points in the all-important Ethics CPD stream, CIPR South West has partnered with crisis communications and media training consultancy Mentor for an inclusive event where PR professionals can attend either in person or via webinar. The webinar will be powered by Rhizome Live.

Dave Mason, Head of Media Training at Mentor, will take us through the events that unfolded for Bell Pottinger and highlight where ethical decisions arise at every step for the PR profession. How could these issues have been mitigated? At what point does ethics over-ride corporate objectives? Should this world-wide scandal drive a new agenda of regulation for the PR industry?

Bristol-based PR pros can attend the event in person at Mentor's base in Somerset Street.

CIPR members and PRs further afield can take advantage of the event content and still gain their 5 CPD Ethics points by logging onto the special interactive session via webinar.

Event Timings/ Location:
Mon 30 October 2017; 18:00 – 20:00 
Mentor Ltd, 4 West End, Somerset St, Bristol, BS2 8NE  or via Webinar

Tickets from £5 (+ booking fee & VAT)

For more details and tickets visit the CIPR Bristol: EventBrite booking page

Recent Events

CIPR Bristol: Is fake news undermining democracy? 
Thursday 12 October 2017

Organised by the CIPR South West and CIPR Local Public Services as part of Chartered Institute of Public Relations’ Ethics Festival and to coincide with Local Democracy Week, this event brought together different perspectives and viewpoints – dealing with everything from the role of ethical PR to life inside the personal-bubble and Internet of Me.

CIPR Cornwall: Thrive Third Sector  - Bold Moves, Brave Decisions
Tuesday 3 October 2017

Charity Leaders are facing some difficult decisions - deeper public sector cuts, increasing regulation and red tape. Thrive Third Sector was back with more ambitious discussions for charity leaders. This event, run by Mackerel Sky and Agile PR, was aimed at CIPR colleagues in Cornwall. Speakers included Sir Stuart Etherington, CEO for the National Council for Voluntary Organisations and Debra Allcock Tyler,  CEO of the Directory for Social Change, as well as CIPR SW's Chair Rachel Picken, who hosted a session on  risk and rewards associated with brand communications.

CIPR Devon: Informal Network Opportunity
Tuesday 26 September 2017 

CIPR Cornwall: Content vs Clickbait
Thursday 13 July 2017

Does the rise and popularity of clickbait make for weak journalism? Or is it acceptable because it generates massive amounts of interest? These questions (and others) were discussed by presenters Jacqui Merrington, Cornwall Digital Editor for DC Media and David McGuire, Creative Director of Radix Communications and delegates at the July event in Cornwall.

Jacqui discussed changing news values and the differences between online content and in-paper, as well as providing guidance on which stories get the best traffic, and David focused on B2B content .

Don't forget to log your CPD if you attended either event this summer!

CIPR Bristol: Behavioural Science – A Brand Challenge
Tuesday 4 July 2017

Our digital, connected context has wrested control of the narrative away from the organisation. Unable to hide behind messaging, brands are increasing defined by their behaviour. This isn’t a new idea; it echoes all-embracing marketing definitions which recognise a brand to be the very essence, or DNA of a company. But taken to its conclusion, it has radical implications. CIPR Bristol hosted a candid talk by Natalie Horne in July about the challenges of applying behavioural science to business. She shared examples and reflected on what this means for brands – and for ourselves – as individuals in the industry.