News from the South West Group.
- Two new committee members co-opted to the Commitee; Ben Veal as social media co-ordiantor and Ellen Carroll as Devon co-ordinator. Welcome both!
- The SW Commitee are busy planning a full events schedule for 2019 with the aim of offering 30 CDP points to members in the region this CPD reporting cycle.
CIPR SW BRISTOL Links 'n' Drinks Networking Event
Tuesday 9 April 2019 1800-1930, Bristol Marriott Royal Hotel, College Green, Bristol BS1 5TA
Kickstart your spring with the first CIPR South West networking event of 2019. We are excited to host the first networking event at the recently restored Marriot Royal Park Street Bristol on Tuesday 9th April.
Spend the evening with us meeting fellow CIPR South West members and hearing from the Bristol Coordinator about planned events in 2019.
With PRide award applications opening in April, we will also be doing a quick talk about the five things everyone needs to know about the awards and how to get involved.
18:00 – Welcome drink on arrival
18:30 – Run through of events planned for members in 2019
18:45 – How to ace your PRide application and key dates
19:00 – Members mingle
19:30 – Guests are welcome to stay on and enjoy the restored hotel bar
Non-members considering joining CIPR are welcome to join the networking evening.
Tickets are £5 + fees for Members; £8 + fees for non-members. Available now from the CIPR SW EventBrite booking site
Attendees can gain 5 CPD points
CIPR SW BRISTOL Evaluation Excellence: tools and techniques to excel at measuring your communication efforts (followed by Members EGM)
25 October 2018
To a sell-out venue, Cabinet Office Regional Campaign Manager Ruth Verrall and Assistant Campaign Manager Robyn Western took CIPR members and guests through the new GCS evaluation matrix, using case studies of how the guidance has been put into practice. Their presentation covered:
· how to develop SMART communication objectives and KPIs;
· how to use evaluation to improve the effectiveness of all communication and campaign activity; and
· ways to improve evaluation capability and standards in line with industry best practice.
Following the presentation attendees participated in a crowdsourcing activity to consider their own challenges around measurement and evaluation and what stops them from doing it well. The summary of the crowd-sourcing session is here
CIPR SW BRISTOL End of Summer CPD - A Taste of Agile
19 September 2018
How often have you developed a detailed PR plan, only for it to change or go off track very quickly? As part of CIPR’s Summer of CPD, CIPR South West offered a taster session in Agile Project Management for the PR industry.
Led by CIPR trainer and South West Chair Rachel Picken, the event was a relaxed and fun introduction to the world of post it notes, Agile dashboards, stand-up PR planning and team working.
CIPR SW Supported the SPRING FORWARD CONFERENCE
24 May 2018
CIPR South West supported the inaugural Spring Forward Conference in Bristol at the Watershed, aimed at women (although men were warmly welcomed to) who are ready, or want to be ready, to take the next step in their career. A mix of keynote speakers, workshops and focus groups explored the issues of culture, confidence and choice.Speakers included Karen Boswell, the Global CAO and Managing Director of Hitachi Rail Europe and Nathalie McGloin who is a disabled racing car driver – racing against able bodied men.
CIPR SW AGM
12 April 2018
A crowd of South West practitioners gathered at the unique Yurt Lush in Bristol on 12 April to hear CIPR President Sarah Hall share her passionate vision for the future of public relations, future trends in PR from Agency Grayling, and a case study from PRide winners Bath University.
This year's committee were elected - see our Committee page to meet the new team.
CIPR Cornwall: Data Driven PR
14 March 2018
CIPR South West Cornwall brought together the latest understanding of the legislation, together with practical steps on how you can continue to use data in a PR, marketing and communications context. Three of Cornwall's data-driven experts;Amanda Williams - Data protection specialist, Sapphire Consulting, Aren Grimshaw - Social Media consultant, Minchin & Grimshaw, and Stafford Sumner – Managing Director, Jarrang, email marketing agency shared their insight on how to amplify your digital tactics whilst staying on top of GDPR legislation.
CIPR South West Supporting Bristol Media Week: How PR Professionals Can Work Effectively With Digital Editors & Newsrooms
1 March 2018
CIPR SW Chair Rachel Picken introduced a session on digital newsrooms as part of Bristol Social Media Week to over 60 PR and comms professionals. The seminar covered the role of the digital editor and digital newsroom and drew on discussions with journalists from regional, national and digital publications who gave insights into their day-to-day working environments, the role of social media and how PR professionals can tailor their pitches to get coverage across digital platforms and social media channels.Speakers included Martin Booth – Editor Bristol 24/7 and Amy White – Digital Content Marketer & Editor.
CIPR Bristol: Ethics and Epic Fails
30 October 2017
With the PR industry reeling from the demise of Bell Pottinger, CIPR SW teamed up with Mentor Training in Bristol for a special bonus event for Ethics Month. The events that unfolded in recent months for agency giant Bell Pottinger beg the question: Where do ethics sit in the cut-throat of PR agencies, where a key driver is to win accounts and make profit? Dave Mason, Head of Media Training at Mentor, took attendees (in person and online) through the events that unfolded for Bell Pottinger and highlight where ethical decisions arise at every step for the PR profession.
CIPR Bristol: Is fake news undermining democracy?
12 October 2017
Organised by the CIPR South West and CIPR Local Public Services as part of Chartered Institute of Public Relations’ Ethics Festival and to coincide with Local Democracy Week, this event brought together different perspectives and viewpoints – dealing with everything from the role of ethical PR to life inside the personal-bubble and Internet of Me.
CIPR Cornwall: Thrive Third Sector - Bold Moves, Brave Decisions
3 October 2017
Charity Leaders are facing some difficult decisions - deeper public sector cuts, increasing regulation and red tape. Thrive Third Sector was back with more ambitious discussions for charity leaders. This event, run by Mackerel Sky and Agile PR, was aimed at CIPR colleagues in Cornwall. Speakers included Sir Stuart Etherington, CEO for the National Council for Voluntary Organisations and Debra Allcock Tyler, CEO of the Directory for Social Change, as well as CIPR SW's Chair Rachel Picken, who hosted a session on risk and rewards associated with brand communications.
CIPR Devon: Informal Network Opportunity
26 September 2017
CIPR Cornwall: Content vs Clickbait
13 July 2017
Does the rise and popularity of clickbait make for weak journalism? Or is it acceptable because it generates massive amounts of interest? These questions (and others) were discussed by presenters Jacqui Merrington, Cornwall Digital Editor for DC Media and David McGuire, Creative Director of Radix Communications and delegates at the July event in Cornwall.
Jacqui discussed changing news values and the differences between online content and in-paper, as well as providing guidance on which stories get the best traffic, and David focused on B2B content .
Don't forget to log your CPD if you attended either event this summer!
CIPR Bristol: Behavioural Science – A Brand Challenge
4 July 2017
Our digital, connected context has wrested control of the narrative away from the organisation. Unable to hide behind messaging, brands are increasing defined by their behaviour. This isn’t a new idea; it echoes all-embracing marketing definitions which recognise a brand to be the very essence, or DNA of a company. But taken to its conclusion, it has radical implications. CIPR Bristol hosted a candid talk by Natalie Horne in July about the challenges of applying behavioural science to business. She shared examples and reflected on what this means for brands – and for ourselves – as individuals in the industry.