As PR continues to change and evolve how do we define the value PR brings to business? How can you match your communications strategy to the business strategy?
Join us at The Trinity Centre in Cambridge on 18 November as we look at 'Advancing your PR career: defining the value PR practitioners bring to business.'
We are delighted to announce the following visiting experts will be attending our event:
Sarah is an experienced corporate communications and marketing expert. She started her career as a journalist for the BBC and after 11 years left in 2000 to work in PR. Her experience includes the private, public and not for profit sectors. In 2011 she won the inaugural Institute of Directors and Chartered Institute of Public Relations PR Director of the Year award for her work with the board at University Hospitals Bristol NHS Foundation Trust; where she worked as Head of Communications for five years.
Her experience also includes working with an international development agency, a regional children's charity and FirstGroup plc, the transport provider. Sarah has a reputation for delivering change, each opportunity she has had in corporate communications has been a new role, focused on building teams and delivering a paradigm shift in how organisations communicate internally and externally.
She is Managing Director of Pinch Point Communications an agency which provides strategic communications and PR consultancy services, media training and mentoring for senior executives.
Sarah is President of the Chartered Institute of Public Relations and a Non-Executive Director of the Health and Safety Executive.
Find on Twitter @ms_organised.
Paul is Director of Communications at the University of Cambridge. He began his career as a journalist on UK regional newspapers before joining Reuters, where he spent 20 years as a correspondent, including Bureau Chief, Chile, Bolivia and Peru, and UK Political Correspondent.
Since leaving Reuters, he has worked in government, public sector and not-for-profit PR, with senior roles at Oxfam, Transport for London, the Department for International Development and the BBC. He has also been an Associate Lecturer at the Open University Business School and is a past President of the UK's Chartered Institute of Public Relations.
Find on Twitter @MylreaPR.
Denise became Chief Executive of Ketchum London in April 2013. She relocated to London in 2010 to take the position of Managing Director, Client Service and was Global Account Director for Philips Lighting and FedEx, managing corporate reputation management programs in multiple countries.
Prior to joining the New York team in 2004, Denise was based in Hong Kong and oversaw three of the agency's largest global accounts in Asia Pacific: FedEx, Dow Chemical and IBM. She served as the firm's Director of Client Services for Greater China from 2001 until 2004.
As well as international programming expertise, Denise provides strategic counsel in specialty communications areas including: employee communications, crisis and issues, consumer health education, CSR, environmental awareness and brand building programs.
Find on Twitter @deekaufmann.
Professor Tom Watson
Professor Tom Watson is Professor of Public Relations in The Faculty of Media & Communication at Bournemouth University.
Before entering academic life, his career covered journalism and public relations in Australia, the UK and internationally. He ran a successful public relations consultancy for 18 years and was chairman of the Public Relations Consultants Association from 2000 to 2002.
Awarded his PhD in 1995 from Nottingham Trent University for public relations research, Tom has written books, book chapters and a wide range of academic papers. His jointly authored (with Paul Noble) book, Evaluating Public Relations, published by Kogan Page is now in its third edition.
Tom's research focuses on professionally-important topics such as CSR, measurement and evaluation, and reputation management, as well as the history of public relations. He established the annual International History of Public Relations Conference in 2010, which the main scholarly conference for PR history.
Tom is a Fellow of the Chartered Institute of Public Relations and a Founding Fellow of the Public Relations Consultants Association. He has twice been a Page Legacy Scholar at Penn State University and was a Distinguished International Visitor at the University of NSW.
Find on Twitter @twatson1709.
Hugh Davies was, until recently, Director of Corporate Affairs at Three, the mobile company. He was responsible for Three's contact with a range of stakeholders including the media and analyst community, politicians, industry organisations, the Three community and specialist customer and user groups. He was also responsible for managing consistent and effective contact between the company and its staff at locations across the UK and India.
Hugh joined Three in July 2006. Before working for Three, Hugh was Head of PR at Microsoft in the UK. He also has experience working in PR and advertising for some of the largest agencies in the world, including Leo Burnett, Cohn & Wolfe and Hill & Knowlton, where he worked for Three's parent company, Hutchison Whampoa, whilst in Hong Kong. This Autumn, Hugh will be launching his own communications consultancy.
Find on Twitter: @hughdini
The event is sponsored by Brand Recruitment, the best-known name for marketing recruitment in the region.