Kogan Page publishes the business books below in association with the Chartered Institute of Public Relations.
About the series
Written by leading experts, these books delve into particular PR issues and areas of practice in a readable way. They provide a wealth of practical information and advice for PR professionals and students. Titles in the series focus on Ethics in Public Relations and Hitting the Headlines in Europe.
Business and the Beautiful Game
Combining elements of wit and wisdom, this book makes useful observations without taking the business world too seriously. It's an entertaining read for anyone wanting a fresh outlook on the world of business.
Campaigns that Shook the World
Campaigns that Shook the World grapples with PR's uneasy place at the nexus of politics and celebrity, holding the best campaigns up to scrutiny and showcasing just how powerful PR can be as an instrument of change. It contains insights from Alan Edwards, Paddy Harverson and many others.
Event Planning and Management
Balancing coverage of the key theory and models with essential practical guidance, tools and case studies from organisations such as London 2012 and the Prince's Trust, Event Planning and Management is an ideal handbook for students and practitioners alike.
How To Be An Even Better Manager
Revised and updated to cover 50 specific areas of management in a clear and relevant way. Even the most experienced manager needs to keep abreast of new developments and brush up on essential skills.
Management Stripped Bare
An essential tool for managers, dealing with over 150 universal management challenges and illustrated with real case examples.
Media Interview Techniques
This book presents the author's methodology which has been proven across the spectrum of industry sectors both nationally and internationally
New Strategies for Reputation Management
This challenging title argues that current practices in reputation management are inefficient and flawed. In this changing context, companies have allowed others to deepen the corporate crisis of confidence.
Shut Up and Listen!
Something for all those who face the difficult challenge of making themselves heard in a multi-delivery channel business world.