PR in Practice Series

We have joined forces with Kogan Page to publish this unique series designed for people seeking to enter the PR profession as well as existing professionals. Written by a team of leading experts, the series provides a wealth of practical information and advice.

The PR in Practice books are recommending reading for our Diploma in PR and Advanced Certificate. Reading titles from the series also counts towards our Continuing Professional Development (CPD) scheme.

Available titles

Creativity in Public Relations

What is it that adds sparkle and life to a well-planned and implemented public relations campaign? It is the 'ah' factor: the simple but inspired creative idea

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Crisis, Issues and Reputation Management

This book aims to define reputation, explore how to value it and provide practical guidelines for effective reputation management.

Risk Issues and Crisis Management in Public Relations

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Effective Internal Communication

This fully updated second edition explores the way in which internal communication is conducted across different sectors and organisations.

Effective Internal Communication

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Effective Media Relations - how to get results

This completely revised third edition gives clear, practical guidance on how to work with journalists to get the best possible media coverage.

Effective Media Relations

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Effective Personal Communication Skills for PR

This title analyses how to transform your communications by managing the way you think, act, create messages and network.

Effective Personal Communication Skills for PR

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Ethics in Public Relations (2nd edition)

This fully updated second edition gives readers the tools and knowledge to enable them to make defensible decisions.

Ethics in Public Relations

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Evaluating Public Relations

This revised edition is essential reading for anyone involved in this practice. It is illustrated with case studies from around the globe.

Evaluating Public Relations

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Managing Activism

Managing Activism examines the aims and motives of activist groups and provides a no-nonsense guide to handling activist pressure.

Managing Activism

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Online Public Relations

The internet has totally revolutionised the practice of public relations. This revolution has changed the nature of communication itself.

Online Public Relations

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Planning and Managing PR

The secret of successful public relations campaigns lies in good planning and effective management. This fully updated second edition provides a blueprint for all practitioners.

Planning and Managing Public Relations Campaigns

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PR and Communication in Local Government and Public Services

A practical reference guide to delivering PR for communications and the delivery of local services. Full of expert advice, tools and case studies.

Public Affairs in Practice

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The PR Professional's Handbook

A comprehensive guide to working in PR, including career advice for PR practitioners at all stages of their career.

The PR Professionals Handbook

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Public Affairs in Practice

As the value and worth of reputations are recognised in business, among NGOs and charities, public affairs is becoming increasingly important.

PR and Communication in Local Government and Public Services

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Public Relations – a practical guide to the basics

As the value and worth of reputations are recognised in business, among NGOs and charities, public affairs is becoming increasingly important.

Public Relations – a practical guide to the basics

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Public Relations in Practice

As the role of the public relations practitioner becomes ever more demanding, skills of the highest quality are expected from everyone entering the profession.

Public Relations in Practice

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Public Relations Strategy

This book reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy.

Public Relations Strategy

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Running a Public Relations Department

Good management practice is essential if any public relations department is to be highly valued, productive and cost effective.

Running a PR Department

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Writing Skills for Public Relations (fifth edition)

This fully updated fifth edition of John Foster's book is a hands-on, practical guide to writing style for students and others entering the PR industry.

Writing Skills for Public Relations

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Interested in contributing to the series?

Authors interested in contributing to the PR in Practice series should contact Series Editor Anne Gregory FCIPR at a.gregory@hud.ac.uk with their proposals.