This section provides non-members with a short overview of the research, planning and measurement process and includes information on measuring social media, with a glossary of social media terms.
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We are the chartered body for public relations and the largest
membership organisation for PR professionals in Europe.
This section provides non-members with a short overview of the research, planning and measurement process and includes information on measuring social media, with a glossary of social media terms.
Download PDF (opens in a new window)
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