On Wednesday 25 February, the CIPR Social Media Panel organised a 'hack day' on paid media aiming to generate and capture collaborative debate and produce content in real-time for the benefit of CIPR members and the wider PR and digital community.
Why paid for?
The latest findings from the CIPR's State of the Profession 2015 survey provide a powerful reminder for public relations practitioners as to why the topic of paid media needs to be addressed urgently.
The majority of respondents to the CIPR survey (76%) revealed that they spend some or most of their time working on media relations. In addition, digital knowledge and skills are the weakest competencies among survey respondents – particularly among in-house and senior practitioners.
The reality is, advertising, SEO and social media marketing agencies are combining their 'paid for' strengths with the 'earned' capabilities traditionally considered the unique domain of the PR sector.
Read the write-up of the hack day via the CIPR Conversation.
#CIPRSM Social Short: Digital + social + PR + content x paid = success
Following #CIPRSM's first hack day, Threepipe's Co-Founder, Farhad Koodoruth, (@FarhadKoo) shared his team's approach to linking up so-called traditional PR activity with content, social media, SEO and digital marketing.
View Farhad's slides (150MB, Powerpoint format)