As the professional body for public relations, we are charged via our Royal Charter with ensuring that there is a solid research foundation in place for the future development of public relations practice. This is also reflected in our mission.

The Institute's research is planned and managed by the CIPR's Research and Development Unit. If you are interested in our research activities, please contact Phil Morgan at

Research and reports

We conduct research on issues impacting members and the wider profession, including our annual State of the Profession benchmarking survey.

Non-CIPR research and reports

Other academic, business and professional institutions carry out research and reports. This hub contains further research and reports conducted for and about the PR profession.