Non-CIPR research and reports

This page contains other Academic, Business and Institution research and reports conducted for and about the PR profession.

Edelman's Trust Barometer 2016

The Edelman Trust Barometer 2013, produced by Edelman, is the firm's 16th annual global trust and credibility survey. The survey gauges attitudes gauges attitudes about the state of trust in business, government, NGOs and media on a worldwide scale.

View the full report (opens in a new window)

Edelman's Trust Barometer 2015

The Edelman Trust Barometer 2013, produced by Edelman, is the firm's 15th annual global trust and credibility survey. The survey gauges attitudes gauges attitudes about the state of trust in business, government, NGOs and media on a worldwide scale.

View the full report (opens in a new window)

Edelman's Trust Barometer 2014

The Edelman Trust Barometer 2013, produced by Edelman, is the firm's 14th annual global trust and credibility survey. The survey gauges attitudes gauges attitudes about the state of trust in business, government, NGOs and media on a worldwide scale.

View the full report (opens in a new window)

The professional body sector contribution to social infrastructure

The aim of this white paper, produced by the Professional Assocations Research Network (PARN), is to make professional bodies aware of the nature of their effect on society and the economy as well as the public perception of them.

View the report (PDF format, opens in a new window)

2013 Ketchum Leadership Communication Monitor (KLCM)

The 2013 Ketchum Leadership Communication Monitor (KLCM) explores the perceptions of 6,000 people in 12 countries with regards to effective leadership, effective communication and the intrinsic link between the two.

View executive summary (PDF format, opens in a new window)

Edelman's Trust Barometer 2013

The Edelman Trust Barometer 2013, produced by Edelman, is the firm's 13th annual global trust and credibility survey. The survey gauges attitudes gauges attitudes about the state of trust in business, government, NGOs and media across 26 countries.

View the full report (PDF format, opens in a new window)

Institute for Public Relations Organizational Communication Research Centre

Launched in October 2012 this free online research hub is a growing interactive database for employee communication research, measurement and best practice

Visit the IPR Online Research Centre

Ketchum Digital Living Index 2012

This new study shows that consumer technology companies and brands need to focus more on the simplification of technology – as a way of helping people access and utilise information – and how it can be easily integrated into daily life.

View the full report online (PDF format, opens in a new window)

Grayling Pulse

The Grayling Pulse report provides a global snapshot of current and emerging communications industry trends. The reports track important changes in PR spend against key metrics, such as, by geography and sector, investment in digital and CSR communications and the changing level of visibility and perceived value of PR and communications, at a board level, in some of the world's leading organisations.

View and subscribe to the full report online (published May 2012)

Edelman's 2012 Trust Barometer

The Edelman Trust Barometer 2012, produced by Edelman, paints a picture of a deeply sceptical British public. The 2012 barometer is the firm's 12th annual trust and credibility survey.

View the full report online (published January 2012)

The Quality Equation

markettiers4dc, the broadcast specialist, have undertaken a landmark study of 3,100 radio listeners to investigate new ways of measuring the true impact of broadcast coverage.

View the full report online (published May 2011)

ICCO World Report

The ICCO World Report 2011 includes data from national PR trade associations in 24 countries spanning Europe, North and South America and Asia-Pacific. This year's report claims that the international public relations (PR) consultancy sector grew bigger and stronger in 2010 and is expected to grow again in 2011. It was also found that digital and social media services are playing an increasingly important role as PR gains share against other marketing disciplines, though staffing remains a challenge.

View the full report online (PDF format, opens in a new window, published May 2011)

The UK Public Affairs Survey 2011

The UK Public Affairs Survey 2011 was undertaken by market research agency ComRes for leading recruitment firm VMA and Public Affairs News. The survey its the largest of its kind, tracking UK based Public Affairs practitioners and their views on the UK Public Affairs industry.

View the full survey results online (PDF, opens in new window, published April 2011)

'Speaking Middle English'

This study, Speaking Middle English, by BritainThinks, looks at people who define themselves as Middle Class and why they matter. It also examines the concept of the 'squeezed middle' which is currently high on the media agenda.

View the full report online (PDF, opens in new window, published March 2011)

Defra's Green Claims Guidance (2011)

Defra's Green Claims Guidance (2011) provides advice to business for clear, accurate, relevant and substantiated environmental claims on products, services or in marketing and advertising. To complement the guidance, a summary 'quick guide' gives a brief overview of the key aspects of a good environmental claim and links to the pages of the full Green Claims Guidance for more detailed principles and examples. The CIPR contributed to this guidance.

View the Green Claims Guidance (PDF, opens in new window, published February 2011)

View the Summary Guidance (PDF, opens in new window, published February 2011)

Edelman's 2011 Trust Barometer

See the findings from Edelman's 2011 Trust Barometer®, the firm's 11th annual survey which gauges attitudes about the state of trust in business, government, NGOs and media across 23 countries.

View the full report online (PDF, opens in new window, published January 2011)

The 5 Points for Progress Toolkit

Business in the Community have produced a free toolkit titled '5-Points for Progress' to promote employee engagement and give employers some practical tools and advice on how to be compliant with the Equality Act 2010. It contains the key steps employers should take to recruit the best talent for their organisation, how to reduce employee turnover and reduce related costs.

View the toolkit online (published October 2010)

An Exploratory Study of the Experiences of 'BAME' PR Practitioners in the UK Industry

This report contains the findings from an exploratory, qualitative research project into the experiences of BAME PR practitioners in the UK. The project was funded jointly by the Economic and Social Research Council and a Promising Researcher Fellowship from Leeds Metropolitan University.

This report has been written specifically for a practitioner audience and should be of interest to consultancies, in-house staff and PR educators. The findings show that there is discrimination in the industry, rooted in the social context in which PR operates and the stereotypes about individuals from different ethnic groups that shape that context.

View the full study online (PDF, opens in new window, published July 2010)

Engaging for Success: Enhancing Performance Through Employee Engagement

By David MacLeod and Nita Clarke

This report is an in-depth look at employee engagement and its potential benefits for companies, organisations and individual employees. Examining in particular whether a wider take up of engagement approaches could impact positively on UK competitiveness and performance. It also makes recommendations on what the government could do to help extend levels of employee engagement across the economy as a whole.

View the full report (PDF, opens in new window, published July 2009)

Other recommended sources of practice-relevant research

Professional research institutes

  • The Institute for Public Relations – A well established US-based research institute, committed to 'delivering the science beneath the art of public relations,' and a rich source of public relations research information.
  • EUPRERA - Euprera is a dynamic organisation of members committed to knowledge creation, innovation and the sharing of developments and ideas to challenge and improve research, education and practice in public relations.

Consultancies

Universities, clearing houses of research and case material

Other

The Case Centre, (formerly the European Case Clearing House)
Based at Cranfield University in the UK and Babson College in the US, ecch offers the largest and most up-to-date collection of management case study materials to be found anywhere in the world, as well as a reprint service for a growing number of leading international management journals. ecch is a non-profit organisation dedicated to promoting and facilitating case study based learning in management education and development. It was established to provide for the publication and distribution of case study materials.