The PR Procurement toolkit is a joint initiative between ourselves and the Kent branch of the Chartered Institute of Purchasing and Supply (CIPS), the Central Office of Information (COI) and the Public Relations Consultants Association (PRCA).
The toolkit as a whole is designed to help clients of the PR profession – in functions including Marketing and Procurement – and their suppliers, including agencies and other service providers, to work together to maximise the value delivered by PR practitioners and PR activity.
The modules within the Toolkit are independent but interlinked, each covering a specific stage of the client/supplier relationship. While some smaller clients may not have a dedicated procurement function, the principles in the Toolkit can still be applied to procuring PR services.
New modules will be added to this toolkit on a regular basis. To suggest topics for new modules, please email AndrewR@cipr.co.uk. The below toolkit modules are provided in PDF format and open in a new window: