John Brown FCIPR, Pat Gaudin FCIPR, CIPR Chartered Practitioner, and Wendy Moran
£29.99 or £22.49 for CIPR members (quote code 'CIPR' to receive your 25% member discount, plus free shipping)
About this book
In the UK's current climate of budget cuts and policy changes, local government officials need to be aware of best practice in both broadcasting their services and responding to crises in their communities. Meanwhile, changes in the media - from the rise of social communications through to web access for older consumers - present new challenges for local councils about how to best convey their key messages and protect their 'brand'.
Full of expert advice, tools and case studies, PR and Communication in Local Government and Public Services is a practical reference guide to delivering professional public relations for both communications and the delivery of local services. It offers a detailed analysis of the issues that are unique to this challenging and fast-moving environment, whilst reinforcing the importance of effective and meaningful communication to both local democracy and the planning and delivery of quality services.
About the authors
John Brown has over 35 years' experience in the media and local government public relations. He was Head of PR & marketing for Strathclyde Regional Council and Glasgow City Council from 1996-2004.
Pat Gaudin has more than 30 years of experience in PR and communications in local government. Previously, Pat was the head of PR and Corporate Strategy for Chelmsford Borough Council, and a past chair of the CIPR's Local Government Group.
Wendy Moran is a Senior Lecturer in Communication at Manchester Metropolitan University, and a committee member of the CIPR's Local Government Group.
What others have said about this book
An excellent new book on local government public relations [...] brings the role bang up to date with 21st century phenomena such as social media, place-shaping and (seemingly) permanent austerity.
– David Brindle, C'LLR Magazine
This is the best, most up to date resource I have come across for anyone wanting to make sense of the complex, fast-moving world of public sector communications... The authors, well-known specialists in their field, have drawn on a wealth of case studies and insight from colleagues which provide practical, recent examples, including an online resource.
– Lynda Fothergill MCIPR, Interim Marketing and Communications Manager, Trafford Council
The book is a useful guide and refresher for PR practitioners in local government. It covers many of the issues faced, supports practitioners in communicating strategically and has useful chapters on the communications aspects and legacies of a variety of initiatives. The experience of the authors and the detailed examples from public service practitioners allow fresh insights into topics. The checklists provide a quick review of learning and reference points and combined with case studies make this book a vital CPD resource.
– Abha Thakor, CIPR Chartered PR Practitioner, and local government communicator
This book brings the theory and practice of public service PR right up-to-date and is a 'must read' for anyone working in PR in the public sector. It will be a valuable resource for both PR practitioners and academics, setting out the theory of effective PR and practical examples of excellence in practice.
– David Holdstock, Director of Communications, Local Government Association