Career development opportunities within the Public Relations profession are excellent but competition for jobs is fierce; PR ranks as 1 of the top 3 most popular career choices for graduates in the UK.
There is no standard promotion pattern for the industry but on successful completion of an initial training programme, the talented and industrious graduate might expect the following career development plan.
- 1 to 2 years as a public relations or communications assistant
- 2 or 3 years as a public relations or communications officer
- 2 to 3 years as a senior public relations or communications officer
- 2 to 3 years as a public relations or communications manager
- before moving on to a head or director of public relations or communications
Working in a consultancy
- 1 to 2 years as a junior account executive
- 2 or 3 years as an account executive
- 2 to 3 years as a senior account executive or account manager
- 2 to 3 years as an associate or account director
- before moving on to head of a particular specialism in the consultancy or a partner