Name: Alicja Krzeminska
University: Robert Gordon University in Aberdeen
Polish Higher Exam in: English, Mathematics, History and Polish
Why did I choose to study PR?
I always had a fascination with words and language. How people interact with each other and how they communicate – that has always been of interest for me. How do we use words and what we want and can achieve by communicating things differently. I chose PR because it is all about communication and people. And it helps to understand the power of words. Because, as people say, the pen ( and tongue) is mightier than a sword.
What do I do day-in-day-out at university?
It varies every semester, often even every week. We learn the theory but we also have loads of practice. We write a lot, not only press releases, but also various articles and reports. We are trying to keep up with what's going on in the media recently and try to learn from that. But it's not just theory: we are often challenged to do the "real" thing, i.e. design a social campaign for the local business or stage a press campaign for a possible crisis scenario.
What have I learnt from my degree?
A lot. I learned that PR is not about being a social butterfly with good contacts. It is mostly hard work – writing press releases and dealing with clients from various industries. Also, my course has given me an opportunity to build up my speaking and (especially!) writing skills. Oh, and it taught me that reputation is key .
What have I gained from being a student member of the CIPR?
Being a student member of the CIPR gives you access to a great deal of resources. It also helps with keeping up-to-date with all the latest news. Actually, one of the supplements from PR Weekly has helped me to choose the topic of my dissertation.
What do I want to do next?
Graduate. And find a job. I can't wait to see how it is to work as a PR professional. And how much of the theory I can actually use in practice.
What advice do I have for someone considering a career in PR?
Do it! But be prepared for a surprise – there is probably a lot more to PR than you expect!