Chantelle Sobey - Swansea University

Name: Chantelle Sobey

University course: BA Public and Media Relations

A-Levels: Religious Studies, Psychology, History

Why did I choose a degree in Public Relations?

I chose a degree in PR because I really love the nitty gritty of how a company is successful. Planning and managing the launch of a new company or trying to boost the success of an established one is something I see myself doing in the future. I really want to be part of a team that can launch a company from nothing into a multi-national organisation.

What do I do day-to-day at university?

A normal day at university consists of both theory and practical lectures. The theory side looks at strategy, tactics, how to pick out target audiences and how to lay out campaigns and press releases. The practical side consists of creating mock campaigns as part of assessments, coming up with press releases for different types of companies and analyzing the strengths and weaknesses of companies. They also teach how to handle crisis situations that can arise from a many number of things.

What have I learned from my degree?

I have learnt you have to be passionate about PR to read it at university, purely because it's a very specific course. Being able to think of creative campaigns is also a help. I have learnt that PR can save a company if there is scandal and it is handled correctly by the team.

What have I gained from being a student member of the CIPR?

Being a student member of the CIPR has given me a lot. I am updated with the goings-on at other companies through the PR Week magazine I have delivered. In it I am offered the chance to go to meetings where I can network and meet other PR professionals and I can see how PR teams handle all sorts of situations from the smallest of companies to the biggest.

What do I want to do next?

I have already undertaken a research internship for a paper about social media and it's effects on professionalism due to published this year. After that I want to start working for an established PR firm and start from there. I don't know what the future holds, but it will be in PR no matter where it takes me.

What advice do I have for someone considering a career in Public Relations?

Do it. It's exciting, thrilling and really makes you think. It is the type of career you can look forward to doing because no two days are the same and it keeps you on your toes. PR can take you all over the world and you work with some truly amazing people.