Lisa Hamilton-Sturdy

Lisa_Hamilton-Sturdy.jpgJob title: Client Manager

Employer: MCE Public Relations

Find Lisa on Twitter: @LHamiltonSturdy

How did I get started in Public Relations?

Initially I trained as a journalist. I did a journalism degree and worked as an agency journalist, writing for national newspapers and magazines for three years before making the move into public relations.

I was attracted to the diversity of roles available and the opportunities for career development. My first role in public relations was managing the media relations for Translink, the main public transport provider in Northern Ireland. From this, I moved into a voluntary role as Communications Manager for Simon Community Northern Ireland (a charity for people who are homeless or at risk of becoming homeless) where I was responsible for external and internal communications, marketing and digital media.

What do I do?

I currently hold the position of Client Manager at MCE Public Relations, based in Belfast. I specialise in corporate public relations, reputation and crisis management. I formulate and manage PR campaigns, providing added value PR solutions to a range of corporate clients for some of the biggest corporate organisations in Northern Ireland including, Danske Bank (Northern Bank), Hewlett-Packard and corporate law firm A&L Goodbody.

What motivates me about this job?

Succeeding in what I set out to do- results. Variety- what I am working on day to day can change considerably.

What skills do I need to do my job?

The ability to spot a good story or opportunity, package it and pitch it. Quick thinking; the ability to adapt quickly in a crisis.

Why do I choose enrol in CPD and what do I gain from being a CIPR Chartered/Accredited Practitioner?

I believe continuous professional development is important in any profession, however, especially so in the public relations industry. The way we communicate and the tools we use are continually evolving.

CPD is an ideal way to stay educated and connected in key areas. Becoming an Accredited Practitioner was a natural goal for me when I enrolled in the CIPR CPD scheme. It rubber-stamps my experience and learning. I believe it is a clear illustration of a person's attitude to their career.

What I want to do next?

I am keen to develop in an agency environment and further enhance my experience. I am also interested in supplementary postgraduate learning.

What advice do I have for someone starting out in Public Relations?

I think you should always examine what differentiates and sets you aside from other job seekers, be someone who clearly continues to invest in and develop their skills. Work hard and look forward to an exciting, varied and rewarding career.