Launched in 2018, the CIPR's #PRpays campaign aims to highlight the strategic value of public relations to the business community through a series of exclusive video interviews with senior business leaders. The interviews showcase the way in which public relations contributes to organisational success. The campaign seeks to shift perceptions of PR from a tactical offering to a strategic discipline. For further information on the campaign, please contact Jon Gerlis

John Holland-Kaye, CEO, Heathrow Airport

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Lawrence Slade, CEO, Energy UK

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Penny Fox, Director of Communications, Department for Business, Energy and Industrial Strategy

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Professor Andrew Burke, Dean of Trinity College Business School 

Watch the full interview