CIPR State of the Profession 2017/18

Delivered in partnership with Chalkstream, 'State of the Profession' delivers industry leading data on the trends, issues and challenges impacting public relations. For the first time, this year's report combines State of the Profession insight with data from a separate Office of National Statistics (ONS) study into the public relations population. Validated against the ONS data, this year’s State of the Profession is the most powerful, statistically robust and authoritative exploration of public relations practice to date.

Key Findings

  • Public relations is a growing profession; There are 71,000 PR practitioners in the UK. The workforce has grown by 22% (from 58,000) over the past four years.
  • Senior representation for the PR function matters to practitioners; respondents consider that under-representation of public relations practitioners at board level is the biggest challenge facing the industry. 1 in 10 senior respondents  indicated they were a member of an executive board.
  • PR has a “Diversity Gap”; 96% of the population of public relations was ethnically white, up from 90% in 2013.
  • There is a cost of being a woman in PR; The gender pay gap has risen from £5,784 to £6,725.
  • Meantl health issues are on the rise; Around one in six (16%) of PR practitioners stated that they have a mental health condition.

Research Report

Download the report (opens as PDF)

Key Findings from #StateOfPR 2017/8

Further information

For any queries relating to the survey or the research report, please contact Senior Policy Officer, Jon Gerlis