President Elect statements

The candidates below are standing for President-Elect in 2013. For more information on this role, see our guidance note (PDF).

Miti Ampoma FCIPR

Miti Ampoma

My mission, were I bestowed the honour of the CIPR Presidency, is to guide the Institute to become the undisputed dynamic lead voice of choice, for the public relations profession.

The world has changed and ushered in a tough new business climate, likely to remain the norm for a long while. The CIPR needs to operate and communicate boldly and differently in this climate, continuing to re-invent itself to be relevant to its existing members, whilst attracting a new and wider audience both in membership, as well as in those seeking our industry's expertise and experience. In a post global crisis economy, the Institute has a vital role to play in setting the pace and agenda in professional public relations and communication. We must be relevant, innovative and passionate in the way we do this. We must set the new way.

I would:

  • Lead the reinventing of the Institute to become the leader of a new way, in a new age, with a reputation for dynamism. We want people coming to us, whatever the business weather!
  • Provide leadership that enables the CIPR to attract a new, wider and diverse audience, to truly reflect the range of people we serve.
  • Inspire, connect and motivate employees within the Institute, our members, and others who would benefit from our services.
  • Build deep and sustainable relationships with our stakeholders.
  • Build on the development of governance and professionalism.
  • Provide focus, drive and commitment to reach our goals.

My credentials:

In common with many of our members, I am a successful award -winning communication specialist and interim with a track record for leading change and transformation communication programmes in FTSE 100 companies, large banks and corporate institutions. I have a reputation as a doer!

I am the leader of the Richmond Chamber of Commerce Business Communication Forum and a Public Relations mentor for the Borough of Richmond-Upon-Thames. I am author of the book 'The Innovative Communicator' due out in October 2012, about the need for innovative communication in a new business era. My industry experience spans financial services, transport, government, satellite and telecommunications. It also includes time in Westminster as a parliamentary researcher. I had a previous career as a television reporter, producer and director for the BBC, ITV and Channel 4. In the past 20 years I have been an active member and a long time champion of the CIPR as:

  • Committee member of the Greater London Group - 1998-2000
  • Member of the National Development Committee which shaped the Institute's agenda for the year 2000
  • Judge for the CIPR Pride Awards in 2004, 2005, 2006
  • Judge for the CIPR Excellence Awards in 2006, 2007, 2008
  • Member of the CIPR Education and Professional Standards Committee in 2009, 2010, 2011
  • CIPR Council Member in 2009, 2010, 2011

Lionel Zetter FCIPR

Lionel ZetterWhy I want to be President, and why I need your support

About me

One definition of madness is doing the same thing over and over again, and expecting a different result. By that definition, I must be at least half mad. I am standing again because the CIPR needs experienced leadership, and I think I am the right person to provide it.

Having made that claim, it seems only fair to share that experience with you. I have worked as a freelancer, and in small, medium and large consultancies. I have set up and sold a number of businesses over the years. I am currently Senior Counsel at APCO Worldwide, and also Vice President of Public Affairs Asia, and a director of the Enterprise Forum. I am good at running my own businesses, and at helping other people to run theirs.

In 2007 I was CIPR President. It was hard work, but one of the most fulfilling periods of my professional life. I toured the country visiting all of the home nations and most of the regions, and I travelled abroad only once – flying economy. We made a profit that year, and I set up a body which endures to this day – the CIPR finance committee.

And more importantly…..

About the CIPR

The CIPR is an institution which sets high standards and provides quality training. We have a Royal Charter, and strong governance provided by our Executive Board and Council. Vital work is also done by our committees, and regional and specialist groups.

In the last few years the CIPR's fortunes have been turned around, and I believe I have played a part in that. We have revamped membership grades, so that they no longer act as a barrier to entry, and maintained the integrity of our qualifications. We have a dynamic new senior management team, headed up by an energetic and able CEO.

And yet we still have a problem….

About the problem

Like many organisations the CIPR has gone through difficult times in recent years. The difference is that the CIPR's problems are systemic, not cyclical. Our whole structure and strategy is based upon the premise that there are an ever-growing number of communicators in the UK, and that a high proportion of them will always want to join the CIPR. Sadly, this has not been the case.

But there is a solution…..

And the solution

I believe that we need to join forces with another body which also represents the communications industry. If you elect me President, I will not only provide strong and energetic leadership, I will use my relationships and experience to the benefit of us all.