The Professional PR Certificate will give you a detailed introduction to PR and enable you to develop the knowledge and skills to progress in a career in PR.
The syllabus is taught and assessed at the same level as a Foundation degree.
What do I learn and how will I be assessed?
Learn about PR planning principles, media relations techniques and the impact of social media on PR practice. You'll master the art of writing for different channels too – from press releases to blogs and tweets.
The syllabus is made up of three separate units:
- Unit 1 looks at the role of PR in organisations and society and developing PR plans.
- Unit 2 focuses on the creation and management of communication that works, including traditional and digital communication methods.
- Unit 3 considers the ethical aspects of PR and how the success of PR activities can be judged.
To gain the qualification you'll need to successfully complete each of the three assessments.
Who's it for and what are the enrolment criteria?
It's right for you if you're a graduate looking for a career in PR or if you have a couple of years' PR experience at a junior level.
You qualify for the CIPR Professional PR Certificate if you have any of the following:
- CIPR Foundation
- any UK recognised degree, or equivalent
- 2 years' relevant full-time employment in public relations (or related sectors, e.g. marketing, journalism) and 5 GCSEs at grade 5 or above, 1 of which must be in the English Language.
- In addition, those whose first language is not English must be able to demonstrate proficiency in the language – spoken and written – to an International Language Testing System (IELTS) band score of 6.5 or equivalent.
How long does it take?
Timetables vary depending on which teaching centre you study with but all centres provide 48 hours of tuition.
There are 4 assessment sessions per year. Depending on when you enrol on to the qualification you could qualify in as little as 10 to 12 months.
As well as the tuition time, you'll need to set aside approximately 4 to 6 hours per week for self-study. This might increase as you work towards submitting your assessments.