Get the practical know-how, skills and confidence to work more effectively.
Learn about PR planning principles, media relations techniques and the impact of social media on PR practice. You'll master the art of writing for different channels too – from press releases to blogs and tweets.
The syllabus is taught and assessed at the same level as a Foundation degree.
What do I learn and how will I be assessed?
The Advanced Certificate covers topics including:
- PR and its role in the organisation
- PR and communication theory
- PR planning and tactics
- writing skills
- media relations
- management skills and professional practice.
This qualification comprises three written assessments:
- Critical Reasoning Test – 2 essays of 1,500 words each
- Planning Assignment – campaign plan (2,000 words) plus supporting writing tasks (800 words)
- Critique – 3,000 words
To gain the qualification you'll need to achieve at least a pass in each of the 3 assessments.
Note: If you already hold the CIPR Internal Communications Certificate you'll only need to complete the Critical Reasoning Test and the Planning Assignment to gain the Advanced Certificate.
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Who's it for and what are the enrolment criteria?
It's right for you if you're a graduate looking for a career in PR or if you have a couple of years' PR experience at a junior level.
You qualify for the CIPR Advanced Certificate if you have any of the following:
- CIPR Foundation Award
- any UK recognised degree, or equivalent
- 2 years' relevant full-time employment in public relations (or related sectors, e.g. marketing, journalism) and 5 GCSEs at grade C or above, 1 of which must be in the English Language.
In addition, those whose first language is not English must be able to demonstrate proficiency in the language – spoken and written – to an International Language Testing System (IELTS) band score of 6.5 or equivalent.
How long does it take?
There are 4 assessment sessions per year. Depending on when you enrol on to the qualification you could qualify in as little as 10 to 12 months. As well as the tuition time, you'll need to set aside approximately 4 to 6 hours per week for self-study. This might increase as you work towards submitting your assessments.