Our Crisis (Response) Communication Diploma is designed to help practitioners better understand why crisis damages trust, and thereby affects reputation, and how it might be mitigated.
The syllabus is taught and assessed at the same level as a postgraduate degree.
What do I learn and how is it assessed?
The Crisis (Response) Communication Diploma covers topics including:
- crisis-prone behaviour and management styles
- different levels and impacts of crises
- the organisation in society
- issues management
- reputation – its vulnerabilities and its opportunities
- trust as an asset
- relationships – why and how they can support or threaten
- influencing strategies to avoid or avert a crisis
- carrying out effective audits and research
- building and critiquing case studies
- the role, purpose and effectiveness of training
- building and maintaining effective plans.
This qualification comprises 1 written assignment: an in-depth investigation to produce a document that would guide an organisation in highly effective crisis management planning (6,000 words).
Who's it for and what are the enrolment criteria?
This course is aimed at experienced public relations practitioners who want to develop their expertise in the area of response and crisis management.
You qualify for the CIPR Crisis (Response) Communication Diploma if you hold one or more of the following:
- CIPR Advanced Certificate
1 of the following plus 1 year's relevant full-time employment in public relations (or related sectors, e.g. marketing, journalism) and 5 GCSEs at grade C or above, 1 of which must be in the English language:
- CIPR Internal Communications Certificate
- postgraduate professional qualification in a related discipline (e.g. CIM diploma)
- UK Bachelor's degree or equivalent in a PR-related discipline: business, marketing, management, communication, media or journalism.
1 of the following plus 2 years' relevant full-time employment in public relations (or related sectors) and 5 GCSEs at grade C or above, 1 of which must be in the English language:
- CAM Advanced Diploma in Marketing Communication
- NCTJ Diploma
- UK Bachelor's degree or equivalent in any other subject
- LCCIEB qualification which must comprise 5 level-3 subjects in PR, marketing, advertising, and principles and practice of management.
- 4 years' relevant full-time employment in public relations (or related sectors) and 5 GCSEs at grade C or above, 1 of which must be in the English language.
In addition, those whose first language is not English must be able to demonstrate proficiency in the language – spoken and written – to an International Language Testing System (IELTS) band score of 6.5 or equivalent.
Relevant experience should include at least 50% of the following:
- PR planning and crisis management / managing the PR aspect of a potential crisis situation
- planning, developing and implementing PR strategies
- organising events including press conferences, exhibitions, open days and press tours
- researching, writing and distributing press releases to targeted media
- coaching client representatives in effective communication with the public and with employees
- preparing and delivering speeches to further public relations objectives
- establishing and maintaining co-operative relationships with representatives of community, consumer, employee, and public interest groups
- preparing or editing organisational publications for internal and external audiences, including employee newsletters and stockholder reports.
How long does it take?
There are 4 assessment sessions per year. Depending on when you enrol on to the qualification you could qualify in as little as 6 to 8 months. As well as the tuition time, you'll need to set aside approximately 10 to 12 hours per week for self-study. This might increase as you work towards submitting your assessment.