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Assessments

Your teaching centre will provide you with a copy of the assessments but you can also download a copies of each of three assessments here:

Professional PR Diploma - Unit 1 (pdf - opens in new window)

Professional PR Diploma - Unit 2 (pdf - opens in new window)

Professional PR Diploma - Unit 3 (pdf - opens in new window)

Cover sheets

Your assessment submission should contain a cover sheet as the first page of the document. You can download a blank copy of the cover sheets here:

Professional PR Diploma - Unit 1 Cover Sheet (Word document - opens in new window)

Professional PR Diploma - Unit 2 Cover Sheet (Word document - opens in new window)

Professional PR Diploma - Unit 3 Cover Sheet (Word document - opens in new window)

Please make sure you have read and understood the notes at the top of the cover sheets before submitting your assessments to your teaching cente.

Guide to writing assignments

Assessment for the CIPR qualifications involves submission of written assignments. You are expected to undertake a wide range of reading of relevant academic, industry and media sources (online/print) to develop your understanding of the syllabus content and to demonstrate this understanding through your writing.

Assignments must be written in a business English style that is appropriate for the type of document required and for the level of the qualification.  Assignments submitted for assessment must be your own original, unaided work and should:


• show evidence of wide ranging, current reading of appropriate material
• follow a logical process in presenting a case, supported by evidence
• demonstrate critical reflection on theory and practice
• express ideas clearly and fluently, using an easy-to-read style
• attribute any sources you have used accurately and consistently using a style that is appropriate for the document/task. Your should refer to your teaching centre for guidance on referencing conventions. You can also use this Harvard Referencing style guide (produced by Bournemouth University).


The student assignment sets out the requirements of the task and the marking criteria. Make sure you understand what is expected.

Writing style:

  • All assignments should be written in accurate, easily understood language. Plain English should be used, and the work should meet the standards expected in a business environment. Slang and colloquialisms should be avoided. Any abbreviations or contractions should be set out in full the first time they are used.
  • The reader should always be able to understand what is being communicated, particularly when persuasive arguments are made.
  • A confident style of writing demonstrates understanding and knowledge. You should not lecture or criticise the reader/ Avoid asking questions where it is better to demonstrate understanding.
  • Accurate grammar, spelling and use of language are important elements of working in public relations. Work that has flaws or errors in English is unlikely to meet the requirements of the assessment.
  • All work should be clearly structured so that the content and flow of ideas are apparent. Sub-headings and other presentational devices may be used where appropriate to clarify the structure.
  • You should write in an impersonal style (third person), eg, "it can be seen that…"; rather than “I think that ...”
  • The reader should be able to see a clear direction through a logical sequence of ideas from introduction to conclusion. Link ideas through sentences and paragraphs that support a line of reasoning. Ideas should not be random and unrelated.
  • Opinions should be justified with reference to reading, reasoning, examples and evidence. Unless you are stating an absolute position, use qualifying phrases such as "it seems", "it is probable that", "the evidence suggests".
  • Work should be analytical and reflect understanding of different perspectives, which should be assessed in an informed and critical manner. It should be recognised that there may be no right or wrong answer, particularly in relation to complex investigations. You should question positions on the basis of objective identification of limitations. Following clear evaluation of the evidence, you should be able to make valid recommendations.
  • You should take the position of an objective onlooker; avoiding emotive language. Be prepared to challenge your own arguments and avoid displaying bias.
  • Your writing should not apologise for any weaknesses in your own studies or approach to the subject.

Presentation:

  • You should very carefully proof read every assignment before handing it in. Grammatical, typographical and spelling errors will be penalised. A spell-checker can be useful when word processing work, but will not eliminate every problem, such as the correctly spelt word in the wrong context (for example there/they’re/their) or accidentally used plurals.
  • Check that the assignment is of the correct length (stipulated in the assignment briefing documents). Assignment tasks that are outside the word count allowance will be penalised and may be awarded a Fail result. Word count should be stated at the end of all assignments and on the assignment cover sheet.
  • Assignments must be word processed. Include your CIPR candidate number and consecutive page numbers in a header.
  • Work should be clearly presented on a page with margins of at least 2.5cm and preferably 1.5 line spacing. Keep a copy of all your assignments, and ensure that work is submitted using a secure delivery route that can be monitored.

Plagiarism:

Plagiarism is the use of another's thoughts and ideas, presenting them as if they were your own, using words that are identical or close to the original. This is not acceptable.
It is, however, standard academic practice to use a review of others' work to build an argument. Any such work that is used in this way, whether by direct quotation or paraphrasing, should be indicated by proper referencing and supported by a full bibliography. 
Assignments where plagiarism is proven will be failed and further action may be taken against the candidate by the CIPR.

Poor or lack of knowledge about referencing is not a defence against plagiarism.

Seeking guidance:

You should read carefully the student assignment and ensure that you understand exactly what is required. You should seek clarification on problems or anything you do not understand from your study centre in the first instance, or from the CIPR if necessary.
Your tutor may be able to help if you have concerns about the writing or presentation of your work. They may be able to give advice on how your writing can be improved, but not the assignment to be submitted for assessment, which must be entirely your own work. Tutors are not permitted to comment on assignments prior to submission.