Foundation Award in Public Relations

Take your first step toward a career in PR. Discover what PR is, learn about the role of the PR practitioner and gain fundamental PR skills.

Find out how to work with the media and what makes a great news story. Learn how to write effectively for online and offline channels.

The syllabus is taught at A-level standard.

What do I learn and how will I be assessed?

By the end of the course, you will:

  • understand the role and scope of public relations
  • recognise the differences between public relations, marketing, advertising, publicity, public information, spin and propaganda
  • be familiar with key PR terminology
  • be aware of the importance of PR ethics and the role of the CIPR Code of Conduct
  • understand the key principles of effective media relations
  • know how to write a news release and sell in your story.

There will be a three-hour timed exam at the end of the course.

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Who's it for and what are the enrolment criteria?

It's right for you if you're a school or college leaver, changing career direction, or working in a PR support role

You qualify for the CIPR Foundation Award if you have 1 GCSE at Grade C (or Grade 5 ) in English language plus 4 other GCSEs at Grade C (or Grade 4), or equivalent Level 2 vocational qualifications. You may still be accepted without the necessary GCSEs or GCEs. This is at the discretion of the teaching centre on the basis of your professional experience (not necessarily in public relations).

In addition, those whose first language is not English must be able to demonstrate proficiency in the language – spoken and written – to an International Language Testing System (IELTS) band score of 6.5 or equivalent.

How long does it take?

Timetables vary depending on which centre you study with but all centres provide 15 hours of tuition.