Foundation

CIPR Foundation is the entry point to CIPR’s suite of professional qualifications.

Foundation focuses on the skills required for an entry level PR role. Part 1 covers content creation for both traditional media outlets and digital media platforms. Part 2 develops an understanding of the role of PR within an organisation and what PR practitioners do (and don’t do). You will undertake a two-part assessment that tests your practical PR skills.

The syllabus is taught at A-level standard.

What do I learn and how will I be assessed?

By the end of the course, you will:

  • Create content for written and audio-visual platforms that will engage stakeholders;
  • Identify and prioritise different audience groups and channels, and justify those choices in the context of building relationships between an organisation and its stakeholders;
  • Explain how PR helps to support different organisational objectives, and how it works with related disciplines such as marketing communications and advertising.

You will undertake a two-part assessment that tests your practical PR skills.

Who's it for and what are the enrolment criteria?

It's right for you if you're a school or college leaver, changing career direction, or working in a PR support role

You qualify for the Foundation if you have 1 GCSE at Grade C (or Grade 5 ) in English language plus 4 other GCSEs at Grade C (or Grade 4), or equivalent Level 2 vocational qualifications. You may still be accepted without the necessary GCSEs or GCEs. This is at the discretion of the teaching centre on the basis of your professional experience (not necessarily in public relations).

In addition, those whose first language is not English must be able to demonstrate proficiency in the language – spoken and written – to an International Language Testing System (IELTS) band score of 6.5 or equivalent.

How long does it take?

Timetables vary depending on which teaching centre you study with but all centres provide 15-20 hours of tuition.