Our Internal Communication Certificate provides you with a solid grounding in the key concepts, theories, techniques and skills needed to develop effectively as an internal communicator.
The syllabus is taught and assessed at the same level as a Foundation degree.
What do I learn and how is it assessed?
The Internal Communication Certificate covers topics including:
- organisational culture and transformation
- communication theory and strategic internal communication and engagement
- planning and managing
- setting the right tone – the fit between internal and external communication
- using social media for internal communications
- the role of communications in transforming organisations.
This qualification comprises one written assessment: a critique that explores and examines a single aspect of internal communication theory (3,000 words).
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Who's it for and what are the enrolment criteria?
This course is suitable if you are in the first few years of your internal communication career, are considering a career in internal communication or are working in a related field (e.g. media relations, event management, CSR or public affairs).
You qualify for the CIPR Internal Communication Certificate if you hold 1 or more of the following:
- CIPR Foundation Award
- any UK recognised degree
- 2 years' relevant full-time employment in public relations (or related sectors, e.g. marketing, journalism) and 5 GCSEs at grade C or above, 1 of which must be in the English language
- LCCIEB Group Diploma in PR and 1 years' experience in PR.
In addition, those whose first language is not English must be able to demonstrate proficiency in the language – spoken and written – to an International Language Testing System (IELTS) band score of 6.5 or equivalent.
Relevant experience should include at least 50% of the following:
- writing press releases
- internal and external communications, including social media
- media relations
- event organisation
- managing press launches
If you don't have sufficient experience in these areas, the Foundation Award would be a better starting point for you.
How long does it take?
There are 4 assessment sessions per year. Depending on when you enrol on to the qualification you could qualify in as little as 6 to 8 months. As well as the tuition time, you'll need to set aside approximately 4 to 6 hours per week for self-study. This might increase as you work towards submitting your assessments.