Internal Communication Diploma

Our Internal Communication Diploma takes an in-depth look at what makes communication effective, how to use research to develop great internal communication strategies, and the nature of change communication. It equips you with the strategic internal communication and management skills you need to progress to working at board level.

The syllabus is taught and assessed at the same level as a postgraduate degree.

What do I learn and how is it assessed?

The Internal Communication Diploma covers topics including:

  • analysing organisational culture
  • audit methodologies and application
  • change management theory
  • using research to inform and help develop internal communication strategies
  • internal communication for employee engagement
  • psychology of communication.

This qualification comprises one written assessment: a research project based on an investigation into an aspect of internal communication practice and theory that you encountered – either on the course or in the workplace (6,000 words).

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Who's it for and what are the enrolment criteria?

This course is aimed at experienced practitioners who wish to develop their strategic internal communication and management skills with the aim of taking on more senior roles.

You qualify for the CIPR Internal Communication Diploma if you hold 1 or more of the following:

  • CIPR Advanced Certificate
  • one of the following plus 1 year's relevant full-time employment in public relations (or related sectors, e.g. marketing, journalism) and 5 GCSEs at grade C or above, 1 of which must be in the English language:
    • CIPR Internal Communications Certificate
    • postgraduate professional qualification in a related discipline (e.g. CIM diploma)
    • UK Bachelor's degree or equivalent in a PR related discipline: business, marketing, management, communication, media or journalism.
  • 1 of the following plus 2 years' relevant full-time employment in public relations (or related sectors) and 5 GCSEs at grade C or above, 1 of which must be in the English language:
    • CAM Advanced Diploma in Marketing Communication
    • NCTJ Diploma
    • UK bachelor's degree or equivalent in any other subject
    • LCCIEB qualification which must comprise 5 level-3 subjects in PR, marketing, advertising, and principles and practice of management
  • 4 years' relevant full-time employment in public relations (or related sectors) and 5 GCSEs at grade C or above, 1 of which must be in the English language.

In addition, those whose first language is not English must be able to demonstrate proficiency in the language – spoken and written – to an International Language Testing System (IELTS) band score of 6.5 or equivalent.

Relevant experience should include at least 50% of the following:

  • PR planning and crisis management / managing the PR aspect of a potential crisis situation
  • planning, developing and implementing PR strategies
  • organising events including press conferences, exhibitions, open days and press tours
  • researching, writing and distributing press releases to targeted media
  • coaching client representatives in effective communication with the public and with employees
  • preparing and delivering speeches to further public relations objectives
  • establishing and maintaining cooperative relationships with representatives of community, consumer, employee, and public interest groups
  • preparing or editing organisational publications for internal and external audiences, including employee newsletters and stockholders' reports.

If you don't have sufficient experience in these areas, the Advanced Certificate or Internal Communication Certificate may be a better starting point for you.

How long does it take?

There are 4 assessment sessions per year. Depending on when you enrol on to the qualification you could qualify in as little as 6 to 8 months. As well as the tuition time, you'll need to set aside approximately 10 to 12 hours per week for self-study. This might increase as you work towards submitting your assessment.