Syllabus

Below are full details of our Internal Communication Diploma syllabus.

Module 1 – Assessing internal communication

Suggested teaching time: approximately 20%

Aim:

To provide a framework for assessing the internal communication climate:

  • Culture, internal communication, employee engagement and organisational success
  • Assessing internal communication effectiveness
  • Audit methodologies
  • Employee surveys
  • Conducting an audit

Learning objectives:

You will learn:

  • The linkages between culture, communication, employee engagement and organisational success
  • How to assess the levels of communication in an organisation
  • When to use different audit methodologies such as questionnaires, interviews and focus groups
  • How internal communication and employee engagement supports transformation

Learning outcome:

You will be able to use knowledge of:

  • Assessing internal communication as part of developing an effective ongoing strategy and plan

Module 2 – Change management and communication

Suggested teaching time: approximately 30%

Aim:

To provide an advanced understanding of change management models and associated internal communication planning:

  • Change management models
  • Leading change through communication and engagement
  • Moving from coercion and information management to involvement and engagement
  • Analysis of the styles and impacts of organisational culture in terms of their resistance and impassivity towards enthusiasm for change
  • Developing communication and engagement strategies that support and accelerate change
  • Using creative problem solving for plans

Learning objectives:

You will learn:

  • The operational change management process and how communication is intrinsic to it
  • Knowing when to inform and when to involve people s part of successful change management
  • How change can be accelerated by using effective approaches to engagement
  • How to apply creative problem solving techniques to the planning process

Learning outcome:

You will be able to use knowledge of:

  • The way that effective internal communication strategy can change culture

Module 3 – Applying advanced communication theory

Suggested teaching time: approximately 20%

Aim:

To provide an advanced understanding of communication theories within organisations that establish debate, dialogue and engagement as part of the culture:

  • Psychology of communication and engagement
  • Putting context at the centre of communication tactics
  • Moving from channels to conversations and the role and function of intranets
  • Linking one-way channels to focus groups, engagement workshops, and town hall style events

Learning objectives:

You will learn:

  • The way that people communicate within organisations
  • How to develop ways that encourage conversation and involvement
  • The importance of authenticity in effective communication
  • How to manage tactics so that people have a voice in the corporate agenda

Learning outcome:

You will be able to use knowledge of:

  • Effective use of communication approaches that result in strong employee involvement and motivation

Module 4 – Research project

Suggested teaching time: approximately 30%

Aim:

To provide an advanced understanding of undertaking applied organisational research:

  • Undertaking a research project
  • Planning the project
  • The literature review
  • Secondary research
  • Analysis of findings and recommendations

Learning objectives:

You will learn:

  • How to conduct a relevant research project, including how to use the Harvard system of referencing
  • How to review the literature and carry out relevant secondary research within an organisation
  • The importance of critical analysis and applied recommendations

Learning outcome:

You will be able to use knowledge of:

  • How to apply academic research to practice

Assessment

Assessment is the completion of a 6,000 word research project report based on an investigation into internal communication at a specific organisation.