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Reading List

Each CIPR-accredited teaching centre will establish the detailed content, lesson plans and resources provide to candidates for this qualification.

Your teaching centre may have its own reading list and you are advised to check this with them at the beginning of your studies. 

You may also find the following recommended texts useful:

Recommended texts:

Guth, D and Marsh, C (2011): Public Relations: A Values Driven Approach, 5th edition. London: Pearson.
Heath, R Ed. (2010) Handbook of Public Relations, 2nd edition. London: Sage
Lattimore, D (2011): Public Relations: The Profession and the Practice, 4th edition. New York: McGraw-Hill.
L'Etang, J (2007). Public Relations: Concepts, Practice and Critique. London: Sage
Tench, R & Yeomans, L Eds. (2014). Exploring Public Relations, 4th edition. Harlow: Pearson Education

Further reading:

AMEC (2010). Barcelona Declaration of Measurement Principles.
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AMEC (2011). Valid Metrics for PR Measurement.
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Blaxter, L, Hughes, C & Tight, M (2006) How to Research. Milton Keynes: Open University Press
Bryman, A & Bell, E (2015). Business Research Methods 4th edition. Oxford: Oxford University Press
Coombs, W & Holliday, S (2010). PR Strategy and Application. Chichester: Wiley
Cornelissen, J (2017). Corporate Communications: Theory and Practice. London: Sage
Cutlip, S, Center, A & Broom, G (2012). Effective Public Relations, 11th edition. Upper Saddle River, NJ: Prentice Hall.
Curtin, C & Gaither, T (2007). International Public Relations. London: Sage
Daymon, C & Holloway, I (2011) Qualitative Research Methods in Public Relations and Marketing Communications, 2nd edition. London: Routledge
Denscombe, M (2010). The Good Research Guide for Small-scale Social Research Projects, 4th edition. Maidenhead: Open University Press.
Edwards, L & Hodges, E (2011). Public Relations, Society & Culture. London:Routledge
Freitag, R & Stokes, A (2009) Global Public Relations. London: Routledge
Green, A (2010). Creativity in Public Relations, 4th edition. London: Kogan Page
Grunig, J Ed (1992). Excellence in Public Relations and Communications Management. Mahwah, NJ: Lawrence Erlbaum
Grunig, L, Grunig, J & Dozier, D (1992). Excellent Public relations and Effective Organisations. Mahwah, NJ: Lawrence Erlbaum
Heath, R & Coombs, W (2006). Today's Public Relations. London: Sage
Heath, R, Toth, E & Waymer, D Eds (2009). Rhetorical and Critical Approaches to Public Relations II. London: Routledge
Ihlen, O, van Ruler, B, & Fredriksson, M Eds (2009). Public Relations and Social Theory. London: Routledge
Macnamara, J (2010). The 21st Century Media (R)evolution. New York, NY: Peter Lang
McQuail, D. (2010) Mass Communication Theory, 6th edition. London: Sage
Moloney, K (2006). Rethinking Public Relations: PR Propaganda and Democracy, 2nd edition. London: Routledge
Newsom, D & Haynes, J (2011). Public Relations Writing Form & Style, 9th edition. Boston, MA: Wadsworth
Oliver, S (2009). Public Relations Strategy. London:Kogan Page
Paine, K (2011). Measure What Matters. Chichester: Wiley.
Parsons, P (2004). Ethics in Public Relations. London: Kogan Page
Perloff, R (2010) The Dynamics of Persuasion: Communication and Attitudes in the 21st Century, 4th edition. New York: Routledge
Phillips, D & Young, P (2015) Online Public Relations: A Strategic Approach. 3rd edition. London: Kogan Page
Regester, M., & Larkin, J. (2008) Risk Issues and Crisis Management, 4th edition. London: Kogan Page
Seitel, F (2011). The Practice of Public Relations, 11th edition. Harlow:Perason Education
Sheldrake, P (2011). The Business of Influence. Chichester: Wiley
Stacks, D (2002). Primer of Public Relations Research. New York NY: Guildford Press
Theaker, A. (ed.) (2016), The Public Relations Handbook, London: Routledge, 5th edition. London: Routledge
Watson, T, & Noble, P (2014) Evaluating Public Relations, 3rd edition. London: Kogan Page


The Arthur W Page Society: [Accessed July 2017].
The Chartered Institute of Public Relations: [Accessed July 2017].
The Institute for Public Relations: [Accessed July 2017].
The International Association for the Measurement and Evaluation of Communication (AMEC): [Accessed July 2017].
The International Public Relations Society: [Accessed July 2017].
PR Week: [Accessed July 2017].