The following list is intended as an introduction to the literature on public relations. You should supplement this with additional reading, especially of newspapers and relevant magazines and journals, as well as appropriate websites. CIPR membership gives you access to certain academic journals.
Do be aware that some centres provide one or two textbooks from the course fees that you pay, so do check this before buying any books. Your teaching centre may well direct your reading more specifically to support your particular teaching plans.
Core and recommended texts
The core text is listed below. It is aimed at English-speaking undergraduate students of public relations and related courses. It has been written and compiled by an experienced team who combine academic and professional backgrounds.
Tench, R & Yeomans, L Eds (2014). Exploring Public Relations, 3rd edition. Harlow: Pearson Education
Other recommended texts are:
Broom, G. and B. Sha (2013). Effective Public Relations, 11th edition. Harlow: Pearson Education
Theaker, A Ed (2016). The Public Relations Handbook. 5th edition. London: Routledge
Davis, A (2007). Mastering Public Relations, 2nd edition. Basingstoke: Palgrave Macmillan
Bland, M, Theaker, A & Wragg D (2005). Effective Media Relations. London:Kogan Page
Brown, R (2009). Public Relations and the Social Web. London:Kogan Page
Butterick, K (2011) Introducing Public Relations. London: Sage
Cottrell, S (2011). Critical Thinking Skills, 2nd edition. Basingstoke: Palgrave Macmillan
Foster, J (2012). Writing Skills for Public Relations, 5th edition. London: Kogan Page
Green, A (2012). Creativity in Public Relations, 3rd edition. London: Kogan Page
Gregory, A (2015). Planning and Managing Public Relations Campaigns, 4th edition. London: Kogan Page
Morris, T & Goldsworthy, S (2012). PR Today. Basingstoke: Palgrave Macmillan
Phillips, D (2009). Online Public Relations, 2nd edition. London: Kogan Page
Griffin, A (2014). Crisis, Issues and Risk Management. London: Kogan Page
Ruck, K Ed (2015) Exploring Internal Communication. Farnham: Gower Publishing
Watson, T, & Noble, P (2014). Evaluating Public Relations, 3rd edition. London: Kogan Page