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Reading List

You should supplement this reading list with additional reading, especially of newspapers and relevant magazines and journals, as well as appropriate websites. CIPR membership gives you access to certain academic journals.

Do be aware that some centres provide 1 or 2 textbooks from the course fees that you pay, so do check this before buying any books. Your teaching centre will direct your reading more specifically to support your particular teaching plans.

Core and recommended texts

The CIPR has commissioned a specific publication for its Diploma and Advanced Certificate students. It contains a selection of published material from different sources (including Tench & Yeomans 2009). This can be ordered directly from the publisher: Pearson Education.

Wolstenholme, S Ed (2009). The Public Relations Digest. Harlow: Pearson Education.

Other recommended texts

L'Etang, J (2007). Public Relations: Concepts, Practice and Critique. London: Sage

Tench, R & Yeomans, L Eds (2009). Exploring Public Relations, 2nd edition. Harlow: Pearson Education

Heath, R Ed (2010) Handbook of Public Relations (2nd ed), London: Sage

Further reading

AMEC (2010). Barcelona Declaration of Measurement Principles.
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AMEC (2011). Valid Metrics for PR Measurement.
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Blaxter, L, Hughes, C & Tight, M (2006) How to Research. Milton Keynes: Open Universiity Press

Bryman, A & Bell, E (2011). Business Research Methods (3rd ed). Oxford:Oxford University Press

Coombs, W & Holliday, S (2010). PR Strategy and Application. Chichester:Wiley

Cornelissen, J (2008). Corporate Communications: Theory and Practice. London: Sage

Cutlip, S, Center, A & Broom, G (2008). Effective Public Relations, 10th edition. Upper Saddle River, NJ: Prentice Hall.Curtin, C & Gaither, T (2007). International Public Relations. London: Sage

Daymon, C & Holloway, I (2011) Qualitative Research Methods in public relations and marketing communications, 2nd edition. London: Routledge

Denscombe, M (2010). The Good Research Guide for small-scale social research projects, 4th edition. Maidenhead: Open University Press.

Edwards, L & Hodges, E (2011). Public Relations, Society & Culture. London:Routledge

Freitag, R & Stokes, A (2009) Global Public Relations. London: Routledge

Green, A (2010). Creativity in Public Relations, 4th edition. London: Kogan Page

Grunig, J Ed (1992). Excellence in Public Relations and Communications Management. Mahwah, NJ: Lawrence Erlbaum

Grunig, L, Grunig, J & Dozier, D (1992). Excellent Public relations and Effective Organisations. Mahwah, NJ:Lawrence Erlbaum

Heath, R & Coombs, W (2006). Today's Public Relations. London: Sage

Heath, R, Toth, E & Waymer, D Eds (2009). Rhetorical and Critical Approaches to Public Relations II. London:Routledge

Ihlen, O, van Ruler, B, & Fredriksson, M Eds (2009). Public Relations and Social Theory. London:Routledge

Macnamara, J (2010). The 21st Century Media (R)evolution. New York, NY: Peter Lang

McQuail, D. (2010) Mass Communication Theory, 6th edition. London: Sage

Moloney, K (2006). Rethinking Public Relations: PR Propaganda and Democracy, 2nd edition. London: Routledge

Newsom, D & Haynes, J (2011). Public Relations Writing Form & Style, 9th edition. Boston, MA: Wadsworth

Oliver, S (2009). Public Relations Strategy. London:Kogan Page

Paine, K (2011). Measure What Matters. Chichester: Wiley.

Parsons, P (2004). Ethics in Public Relations. London: Kogan Page

Perloff, R (2008) The Dynamics of Persuasion:Communication and Attitudes in the 21st Century, 4th edition. New York: Routledge

Phillips, D & Young, P (2009) Online Public Relations, 2nd edition. London: Kogan PageRegester, M., & Larkin, J. (2008) Risk Issues and Crisis Management, 4th edition. London: Kogan Page

Seitel, F (2011). The Practice of Public Relations, 11th edition. Harlow:Perason Education

Sheldrake, P. The Business of Influence. Chichester: Wiley

Stacks, D 2002. Primer of Public Relations Research. New York NY: Guildford Press

Theaker, A. (ed.) (2008), The Public Relations Handbook, London: Routledge, 3rd edition

Watson, T, & Noble, P (2007) Evaluating Public Relations, 2nd edition. London: Kogan Page

Websites

www.amecorg.com

www.awpagesociety.com

www.bournemouth.ac.uk/library/citing_references/citing_refs_main.html

www.cipr.co.uk

www.instituteforpr.org

www.ipra.org

www.mindtools.com

www.prmoment.com

www.prweek.com

www.stockholmaccords.org