- Change communication
- Creating your crisis communications plan
- Introduction to internal communication
- Introduction to PR
- Introduction to PR strategy & planning campaigns
- Stakeholder engagement
- Strategic internal communication & employee engagement
- Writing better press releases
Alison is founding Director of Catalyst Communications. She is a multi-award winning communications professional who has delivered a range of impactful internal and external strategic communications campaigns for the public and private sectors.
Beginning her career in financial services communications before joining companies in the rail, aviation and education sectors, she has a strong record of achievement in senior roles leading media relations, internal communications, crisis management and public affairs.
As BAA's first on-call press responder during the 2007 terror attack on Glasgow Airport, Alison has unique practical crisis communications experience, having successfully delivered the airport's internal and external communications from the crisis room on the day of the attack.
An invited speaker on crisis communications and internal communications for the Chartered Institute of Public Relations, the Council for Advancement of Higher Education and the Institute of Internal Communications (Scotland), Alison's work has been recognised with awards from the Chartered Institute of Public Relations, the Institute of Internal Communications, HEIST, and the Chartered Institute of Marketing.
Alison has an MSc in Public Relations from the University of Stirling.