- Content Management
- Google Analytics
- PR and Search Engine Optimisation
- Measuring and Evaluating PR
- Social media management
- Social media strategy
Andrew Bruce Smith is Managing Director of escherman, a specialist digital PR, SEO and analytics consultancy. With a career spanning 32 years of public relations and journalism, he has developed and implemented many highly successful strategic PR and marketing communications programmes for some of the world’s biggest brands including IBM, CapGemini, MySQL, Apple and Checkpoint.
He is a co-author of ‘Share This’ and 'Share This Too', practical handbooks to the biggest changes taking place in the media and its professions. Commenting on the first volume, Lord Sugar said: “This book is a useful guide to using social media effectively”.
Andrew has been a consistent PR innovator, being among the first UK practitioners to exploit email (1991), the World Wide Web (1994) and Twitter (2007). Described as the "de facto godfather of PR blogging", he is a regular speaker and media commentator on the integration of PR with social media, search optimisation and analytics. He was a member of the CIPR’s Foresight Panel and also holds the Google Analytics Individual Qualification.